GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential which allows you to:
better understand your customers
identify optimal locations to expand your retail footprint
define sales territories for franchisees
run targeted marketing campaigns.
The basic demographics data for Canada contains current year estimates for selected metrics at Census block level including:
Population: Age (5 Year Cohorts), Sex, Age by Sex (5 Year Cohorts), Visible minority population, Mother Tongue, Language spoken at home, Ethnic origin, Group Quarters Population, Marital Status, Citizenship and immigration status, Educational Attainment
Labour Force: Employment Status, Employment by Industry, Employment by occupation, Means of transportation to work, Time Leaving for work, Means of Transportation to Work, Travel time to work, Time leaving for work
Households: Type of household (family / non-family), Household size, Age of householder, Mover status (1 and 5 year)
Income: Aggregate, average, and median household and personal income, Households by income (13 groups), Persons 15+ by income (12 groups), Average and aggregate disposable income.
Dwellings: Occupancy Status, Tenure, Condominium status, Units in Structure, Year structure built, Average rent, Average value of owner-occupied housing
Canada Demographics data is sourced from Applied Geographic Solutions (AGS). Data supplied at census block level.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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This listing uses a single pricing dimension called Product Access (Units). You subscribe under a contract to gain access to the Canada Demographics Data - Basic dataset. There are no tiers, instance sizes, or usage add-ons to choose between. Access is granted through the one unit-based dimension. The dataset covers Canadian demographic metrics such as population, labour force, households, income, and dwellings. Because there is only one dimension, pricing does not scale across separate options. You pay for access under the contract terms shown in the pricing table.
Top-of-mind questions for buyers
What does one unit of Product Access grant me?
One unit gives you subscriber access to the Canada Demographics Data - Basic dataset under your contract. It is not a per-user or per-seat count. Access covers the dataset itself, so you use it without buying separate units for each team member or query.
What Canadian demographic metrics does the dataset include?
You get 2020 Census metrics and current estimates. These cover population by age, sex, race, and marital status, plus labour force, households, income, and dwellings. The data supports location planning and market assessment decisions across Canada.
Does my cost change if I access the data more often or run more queries?
No. This listing uses a single contract-based access dimension with no usage metering. Your cost does not rise with more queries, users, or data pulls. You pay for access under the contract terms, and there are no tiers or overage charges to trigger a change.
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GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
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