
Overview
Overview
GapMaps Demographics Data for Malaysia - Basic
GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a 150m grid level. Understand who lives in a catchment, where they work and their spending potential which allows you to:
- better understand your customers
- identify optimal locations to expand your retail footprint
- define sales territories for franchisees
- run targeted marketing campaigns.
The basic demographics data for Malaysia contains:
- 2021 Population
- 2021 Demographics Estimates (based on 2020 Census): Sex, Age Summary, Age Profile (5 year bands), Ethnicity
GapMaps provides key variables at 150m x 150m grids in Tier 1, 2 and 3 cities. Outside of major cities data supplied at 1km x 1km grids.
Requirement for subscription request:
Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.
If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com >.
Example fields:
- Population Summary
- Sex (2021, No of Residents)
- Age Summary (2021, No. of Residents)
- Ethnicity (2021, No. of Residents)
- Age (2021, No. of Residents)