Sold by: IDfy India
Deployed on AWS
Privy by IDfy is a full-stack DPDP compliance and privacy governance platform for Indian enterprises. It helps organisations operationalise consent governance, DPRM, cookie consent, PIAs, TPRM, incident management, data discovery, DSPM, PETs, and AI-assisted privacy operations through one connected platform.
Overview
Privy by IDfy is a full-stack privacy governance platform that helps Indian enterprises move from DPDP policy planning to operational, audit-ready compliance. Built for India's data protection environment, it brings consent lifecycle management, data principal rights management, cookie consent, privacy impact assessments, third-party risk management, incident management, data discovery and classification, DSPM, Privacy Enhancing Technologies, and AI-assisted compliance workflows into one connected platform.
DPDP compliance is not just about collecting consent. Enterprises need to prove how consent was captured, how notices were issued, how rights requests were handled, where personal data resides, which third parties process it, how incidents are managed, and whether evidence is available when leadership, auditors, regulators, or customers ask. Privy gives privacy, legal, compliance, security, IT, product, and data governance teams a single operating layer to manage these obligations with speed, consistency, and accountability.
WHAT PRIVY DOES
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Consent Lifecycle Management Manage consent journeys, notices, preferences, withdrawals, and data principal rights through structured workflows and audit-ready evidence. Modules: Consent Governance Platform, Data Principal Rights Management, Cookie Manager. Use cases: consent collection and withdrawal, notice lifecycle management, consent artifact storage, preference management, data principal request intake and resolution, cookie banner and tracking consent governance. Learn more - https://www.privybyidfy.com/products/consent-governance https://www.privybyidfy.com/products/cookie-manager
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Continuous Compliance and Risk Management Move privacy, legal, compliance, risk, and security teams from spreadsheets and fragmented trackers to structured, evidence-backed workflows. Modules: Privacy Impact Assessments, Third-Party Risk Management, Incident Management. Use cases: PIA workflows, high-risk processing review, vendor and processor accountability, third-party privacy assessments, incident logging and response, breach response documentation, audit trails and compliance evidence. Learn more: https://www.privybyidfy.com/products/privacy-impact-assessment https://www.privybyidfy.com/products/third-party-risk-management https://www.privybyidfy.com/products/dprm https://www.privybyidfy.com/products/incident-management https://www.privybyidfy.com/products/privacy-impact-assessment
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Personal Data Discovery and Governance Discover, classify, and govern personal data across business systems, cloud environments, applications, and data stores. Modules: Data Discovery and Classification, DSPM, Privacy Enhancing Technologies. Use cases: Indian PII discovery, sensitive data classification, data flow visibility, personal data mapping, privacy risk identification, data security posture management, privacy-preserving controls. Learn more: https://www.privybyidfy.com/products/data-compass
AI Compliance Co-pilot An intelligent layer across privacy operations that helps teams connect workflows, surface privacy gaps, identify action items, organize evidence, and accelerate execution across consent, data discovery, PIAs, TPRM, incidents, and governance reporting. For enterprises adopting AI, Privy brings privacy governance into the same operating model as AI adoption, data movement, security, and regulatory readiness. Learn more: https://www.privybyidfy.com/products/ai-compliance-copilot
BUILT FOR INDIA, PROVEN AT SCALE
Privy by IDfy is trusted by 50+ leading enterprises across banking, insurance, NBFCs, investment and wealth, consumer and e-commerce, fintech, telecom, and professional services, including Axis Bank, HSBC, Federal Bank, Shriram Finance, Airtel, Housing.com, Wakefit, and Shoppers Stop. The platform has managed 50M+ consent impressions and generated 60M+ immutable consent artifacts. IDfy brings 14+ years of experience handling 50+ Indian PII types across petabytes of data, with infrastructure powering more than 60M monthly verifications. Privy is a winner of the MeitY-NeGD DPDP Innovation Challenge.
Website : https://www.privybyidfy.com
Highlights
- Full-Stack Privacy & Data Governance Unify consent, data discovery, DSPM, PETs, incident management, third-party risk, and AI governance in one connected DPDP compliance platform.
- Institutionalised Accountability & Demonstrable Defence Build ownership, workflows, approvals, audit trails, and evidence-backed records that help teams prove compliance with confidence.
- Execution at Speed with ROI on Privacy Reduce manual effort, lower compliance overhead, and accelerate DPDP readiness through automation, structured workflows, and implementation expertise.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Active Data Principals | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Cookie Domains | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Data Classification GBs Scanned | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Risk & Compliance Licensee Fees | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | - |
Dimensions summary
Privy by IDfy uses contract-based pricing built from four separate usage dimensions. You can combine Active Data Principals, Cookie Domains, Data Classification GBs Scanned, and Risk & Compliance Licensee Fees to match how you operate your privacy program. Each dimension scales independently with the volume you use, such as the number of data principals, cookie domains, or gigabytes scanned. Prices are not fixed on the listing. Instead, you contact the vendor to arrange custom pricing tailored to your organization's needs across these dimensions.
Top-of-mind questions for buyers
A data principal is an individual whose personal data your organization handles. This dimension counts the distinct individuals tracked across consent records, rights requests, and privacy workflows. Your count grows as you manage more customers or users under DPDP obligations within the platform.
Each dimension bills independently and adds to your total. Active Data Principals cover consent and rights activity. Cookie Domains cover website consent governance. Data Classification GBs Scanned covers personal data discovery. Risk & Compliance Licensee Fees cover assessment and vendor risk modules. The mix that dominates depends on your usage.
This dimension counts the volume of data, in gigabytes, scanned for personal data discovery and classification. The platform scans systems, applications, and vendor environments to find and categorize PII. Your charge scales with how much data you scan, so larger data footprints raise this dimension.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
For support and onboarding assistance, please reach out to our team: Email: privy.support@idfy.com Support URL: https://www.idfy.com/idfy-contact-us/ Sales: shivani@idfy.com Partnerships Team: shweta.haridasani@idfy.com
Support includes: Integration assistance Sandbox access and testing support Troubleshooting and issue resolution Dedicated account management for enterprise customers
Support is available during business hours with defined SLAs based on the subscription plan.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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