Sold by: Privy by IDfy
Deployed on AWS
Privy by IDfy is a full-stack DPDP compliance and privacy governance platform for Indian enterprises. It helps organisations operationalise consent governance, DPRM, cookie consent, PIAs, TPRM, incident management, data discovery, DSPM, PETs, and AI-assisted privacy operations through one connected platform.
Overview
Privy by IDfy is a full-stack privacy governance platform that helps Indian enterprises move from DPDP policy planning to operational, audit-ready compliance. Built for India's data protection environment, it brings consent lifecycle management, data principal rights management, cookie consent, privacy impact assessments, third-party risk management, incident management, data discovery and classification, DSPM, Privacy Enhancing Technologies, and AI-assisted compliance workflows into one connected platform.
DPDP compliance is not just about collecting consent. Enterprises need to prove how consent was captured, how notices were issued, how rights requests were handled, where personal data resides, which third parties process it, how incidents are managed, and whether evidence is available when leadership, auditors, regulators, or customers ask. Privy gives privacy, legal, compliance, security, IT, product, and data governance teams a single operating layer to manage these obligations with speed, consistency, and accountability.
WHAT PRIVY DOES
-
Consent Lifecycle Management Manage consent journeys, notices, preferences, withdrawals, and data principal rights through structured workflows and audit-ready evidence. Modules: Consent Governance Platform, Data Principal Rights Management, Cookie Manager. Use cases: consent collection and withdrawal, notice lifecycle management, consent artifact storage, preference management, data principal request intake and resolution, cookie banner and tracking consent governance. Learn more - https://www.privybyidfy.com/products/consent-governance https://www.privybyidfy.com/products/cookie-manager
-
Continuous Compliance and Risk Management Move privacy, legal, compliance, risk, and security teams from spreadsheets and fragmented trackers to structured, evidence-backed workflows. Modules: Privacy Impact Assessments, Third-Party Risk Management, Incident Management. Use cases: PIA workflows, high-risk processing review, vendor and processor accountability, third-party privacy assessments, incident logging and response, breach response documentation, audit trails and compliance evidence. Learn more: https://www.privybyidfy.com/products/privacy-impact-assessment https://www.privybyidfy.com/products/third-party-risk-management https://www.privybyidfy.com/products/dprm https://www.privybyidfy.com/products/incident-management https://www.privybyidfy.com/products/privacy-impact-assessment
-
Personal Data Discovery and Governance Discover, classify, and govern personal data across business systems, cloud environments, applications, and data stores. Modules: Data Discovery and Classification, DSPM, Privacy Enhancing Technologies. Use cases: Indian PII discovery, sensitive data classification, data flow visibility, personal data mapping, privacy risk identification, data security posture management, privacy-preserving controls. Learn more: https://www.privybyidfy.com/products/data-compass
AI Compliance Co-pilot An intelligent layer across privacy operations that helps teams connect workflows, surface privacy gaps, identify action items, organize evidence, and accelerate execution across consent, data discovery, PIAs, TPRM, incidents, and governance reporting. For enterprises adopting AI, Privy brings privacy governance into the same operating model as AI adoption, data movement, security, and regulatory readiness. Learn more: https://www.privybyidfy.com/products/ai-compliance-copilot
BUILT FOR INDIA, PROVEN AT SCALE
Privy by IDfy is trusted by 50+ leading enterprises across banking, insurance, NBFCs, investment and wealth, consumer and e-commerce, fintech, telecom, and professional services, including Axis Bank, HSBC, Federal Bank, Shriram Finance, Airtel, Housing.com, Wakefit, and Shoppers Stop. The platform has managed 50M+ consent impressions and generated 60M+ immutable consent artifacts. IDfy brings 14+ years of experience handling 50+ Indian PII types across petabytes of data, with infrastructure powering more than 60M monthly verifications. Privy is a winner of the MeitY-NeGD DPDP Innovation Challenge.
Website : https://www.privybyidfy.com
Highlights
- Full-Stack Privacy & Data Governance Unify consent, data discovery, DSPM, PETs, incident management, third-party risk, and AI governance in one connected DPDP compliance platform.
- Institutionalised Accountability & Demonstrable Defence Build ownership, workflows, approvals, audit trails, and evidence-backed records that help teams prove compliance with confidence.
- Execution at Speed with ROI on Privacy Reduce manual effort, lower compliance overhead, and accelerate DPDP readiness through automation, structured workflows, and implementation expertise.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Active Data Principals | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Cookie Domains | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Data Classification GBs Scanned | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Risk & Compliance Licensee Fees | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | - |
Dimensions summary
Privy by IDfy uses contract pricing built from four separate usage-based units, each priced through custom quotes. You pay based on the number of Active Data Principals, the count of Cookie Domains managed, the volume of Data Classification GBs Scanned, and Risk & Compliance Licensee Fees. These units are independent, so your cost scales with how much of each capability you use. Pricing is not published; you contact the vendor for a quote tailored to your organization. This structure lets you size each dimension to your own data volumes, cookie footprint, and compliance scope.
Top-of-mind questions for buyers
A data principal is an individual whose personal data your organization handles. Privy manages their consent, preferences, rights requests, access, correction, deletion, and grievance requests. This dimension counts the number of such individuals you actively govern, which drives that portion of your quote.
This unit measures the volume of data, in gigabytes, that Privy scans to discover and classify personal information. It identifies where PII sits across systems, applications, databases, cloud environments, and vendors. Your cost for this dimension rises with the amount of data scanned.
The four units bill independently and add together. Active Data Principals, Cookie Domains, Data Classification GBs Scanned, and Risk & Compliance Licensee Fees each carry their own charge. Which unit drives the largest share depends on your data volume, cookie footprint, and compliance scope. All are quoted through the vendor.
www.idfy.com
Helpful?
Vendor refund policy
NA
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Support: privy.support@idfy.com Sales: shivani@idfy.com Partnerships Team: shweta.haridasani@idfy.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
Aroma chemicals market size is expected to register 6.1% CAGR between 2023 and 2032 propelled by the booming food & beverage industry.
Customer reviews
No customer reviews yet
Be the first to review this product . We've partnered with PeerSpot to gather customer feedback. You can share your experience by writing or recording a review, or scheduling a call with a PeerSpot analyst.