Sold by: Privy by IDfy
Deployed on AWS
Privy by IDfy is a full-stack DPDP compliance and privacy governance platform for Indian enterprises. It helps organisations operationalise consent governance, DPRM, cookie consent, PIAs, TPRM, incident management, data discovery, DSPM, PETs, and AI-assisted privacy operations through one connected platform.
Overview
Privy by IDfy is a full-stack privacy governance platform that helps Indian enterprises move from DPDP policy planning to operational, audit-ready compliance. Built for India's data protection environment, it brings consent lifecycle management, data principal rights management, cookie consent, privacy impact assessments, third-party risk management, incident management, data discovery and classification, DSPM, Privacy Enhancing Technologies, and AI-assisted compliance workflows into one connected platform.
DPDP compliance is not just about collecting consent. Enterprises need to prove how consent was captured, how notices were issued, how rights requests were handled, where personal data resides, which third parties process it, how incidents are managed, and whether evidence is available when leadership, auditors, regulators, or customers ask. Privy gives privacy, legal, compliance, security, IT, product, and data governance teams a single operating layer to manage these obligations with speed, consistency, and accountability.
WHAT PRIVY DOES
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Consent Lifecycle Management Manage consent journeys, notices, preferences, withdrawals, and data principal rights through structured workflows and audit-ready evidence. Modules: Consent Governance Platform, Data Principal Rights Management, Cookie Manager. Use cases: consent collection and withdrawal, notice lifecycle management, consent artifact storage, preference management, data principal request intake and resolution, cookie banner and tracking consent governance. Learn more - https://www.privybyidfy.com/products/consent-governance https://www.privybyidfy.com/products/cookie-manager
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Continuous Compliance and Risk Management Move privacy, legal, compliance, risk, and security teams from spreadsheets and fragmented trackers to structured, evidence-backed workflows. Modules: Privacy Impact Assessments, Third-Party Risk Management, Incident Management. Use cases: PIA workflows, high-risk processing review, vendor and processor accountability, third-party privacy assessments, incident logging and response, breach response documentation, audit trails and compliance evidence. Learn more: https://www.privybyidfy.com/products/privacy-impact-assessment https://www.privybyidfy.com/products/third-party-risk-management https://www.privybyidfy.com/products/dprm https://www.privybyidfy.com/products/incident-management https://www.privybyidfy.com/products/privacy-impact-assessment
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Personal Data Discovery and Governance Discover, classify, and govern personal data across business systems, cloud environments, applications, and data stores. Modules: Data Discovery and Classification, DSPM, Privacy Enhancing Technologies. Use cases: Indian PII discovery, sensitive data classification, data flow visibility, personal data mapping, privacy risk identification, data security posture management, privacy-preserving controls. Learn more: https://www.privybyidfy.com/products/data-compass
AI Compliance Co-pilot An intelligent layer across privacy operations that helps teams connect workflows, surface privacy gaps, identify action items, organize evidence, and accelerate execution across consent, data discovery, PIAs, TPRM, incidents, and governance reporting. For enterprises adopting AI, Privy brings privacy governance into the same operating model as AI adoption, data movement, security, and regulatory readiness. Learn more: https://www.privybyidfy.com/products/ai-compliance-copilot
BUILT FOR INDIA, PROVEN AT SCALE
Privy by IDfy is trusted by 50+ leading enterprises across banking, insurance, NBFCs, investment and wealth, consumer and e-commerce, fintech, telecom, and professional services, including Axis Bank, HSBC, Federal Bank, Shriram Finance, Airtel, Housing.com, Wakefit, and Shoppers Stop. The platform has managed 50M+ consent impressions and generated 60M+ immutable consent artifacts. IDfy brings 14+ years of experience handling 50+ Indian PII types across petabytes of data, with infrastructure powering more than 60M monthly verifications. Privy is a winner of the MeitY-NeGD DPDP Innovation Challenge.
Website : https://www.privybyidfy.com
Highlights
- Full-Stack Privacy & Data Governance Unify consent, data discovery, DSPM, PETs, incident management, third-party risk, and AI governance in one connected DPDP compliance platform.
- Institutionalised Accountability & Demonstrable Defence Build ownership, workflows, approvals, audit trails, and evidence-backed records that help teams prove compliance with confidence.
- Execution at Speed with ROI on Privacy Reduce manual effort, lower compliance overhead, and accelerate DPDP readiness through automation, structured workflows, and implementation expertise.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Active Data Principals | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Cookie Domains | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Data Classification GBs Scanned | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | |
Risk & Compliance Licensee Fees | For custom pricing tailored to your organization, please contact shivani@idfy.com | $0.01 | - |
Dimensions summary
Privy by IDfy uses a contract model built from four separate usage dimensions. You pay based on Active Data Principals, the number of individuals whose data you manage. Cookie Domains covers the websites you govern for cookie compliance. Data Classification GBs Scanned bills by the volume of data scanned for personal data discovery. Risk & Compliance Licensee Fees covers access to the risk and compliance functions. Each dimension is priced independently, and all four require you to contact the vendor for a custom quote tailored to your organization.
Top-of-mind questions for buyers
A Data Principal is an individual whose personal data you manage. Privy counts each person whose data you process across consent, rights, and discovery workflows. The Active Data Principals dimension bills based on how many such individuals your organization handles.
The four dimensions bill independently and add together. Active Data Principals tracks individuals, Cookie Domains tracks websites, Data Classification GBs Scanned tracks scan volume, and Risk & Compliance Licensee Fees covers risk functions. Each accrues on its own unit, then combines into one custom-quoted total.
This dimension bills by the volume of data scanned, measured in gigabytes, during personal data discovery. Privy discovers and classifies personal data across systems, applications, databases, and vendors. Your cost on this dimension rises as the amount of data scanned increases.
www.idfy.com
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Delivery details
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Support
Vendor support
Support: privy.support@idfy.com Sales: shivani@idfy.com Partnerships Team: shweta.haridasani@idfy.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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