CHEQ Go-to-Market Security

What do you like best about the product?

The platform is very easy to use and helps keep my ads protected. I saw an immediate return on investment with the Cheq tool. Their customer support is excellent, and I appreciate that they continue to develop new features focused on AI traffic.

What do you dislike about the product?

Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ad protection across all platforms, particularly when it comes to programmatic display.

What problems is the product solving and how is that benefiting you?

I use this to protect my website from ad fraud, filtering out low-quality leads and removing spammy users. It helps keep my site cleaner and ensures that only genuine users remain.

What do you like best about the product?

Years ago, we recognized our need for a technical solution related to fraudulent traffic hitting our websites. This traffic was coming through paid sources directly, and it also impacted our retargeting/remarketing spend for webiste visitors who never intended to convert to inquiries with our business. I appreciate that CHEQ has a robust solution to our problems, is constantly evolving its tools and practices, and is attentive to our business needs. The UI is easy to navigate, and we can easily implement the solutions we need for our advertising efforts. We leverage CHEQ technology daily, and we have consistent check-ins with our support team to ensure we are getting the most out of the product. Additionally, the initial lift to implement these solutions was well within our organization's technical abilities, so we were up and running quickly.

What do you dislike about the product?

It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore how CHEQ's resources could be used to proactively advertise to potential customers, but CHEQ is committed to using its tools to remove fraud and protect companies instead. I respect their position.

What problems is the product solving and how is that benefiting you?

We use CHEQ to identify fraudulent web traffic to save money on digital advertising efforts.

What do you like best about the product?

Being able to identify where the bots are in play and trying to increase our costs. By using Cheq, we can eliminate the costs associated with the excess clicks. Also, the Client Service team makes it easy to understand.

What do you dislike about the product?

None at this point thanks to our great team.

What problems is the product solving and how is that benefiting you?

Duplicate clicks associated with our pay-per-click advertising.

What do you like best about the product?

The standout aspect of working with CHEQ has been their exceptional customer service & true partnership approach. Our reps proactively flag traffic anomalies even beyond the paid search channels we're contracted for, including weekly channel-agnostic reports they provide to our Lead Quality team. They consistently go above & beyond, like when they compiled a detailed package of 200k+ invalid Bing click IDs that our internal analytics validated had a 0.004% conversion rate, helping us justify a ~$315k credit request. They've also provided video walkthroughs to help us analyze specific publishers & detailed breakdowns of search partner & syndicated traffic by referring source. Beyond the technical aspects of the partnership, our reps are also genuinely enjoyable people to work with.

From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss.

What do you dislike about the product?

There's some ambiguity in definitively attributing all performance improvements solely to CHEQ versus natural market fluctuations, but based on our internal validation, we feel confident that it's a significant value-add to our business.

What problems is the product solving and how is that benefiting you?

CHEQ is solving a major problem that we couldn't effectively address on our own: bot & fake traffic clicking on our SEM ads & wasting significant ad spend. We invest roughly $150M annually in SEM across Google & Bing, so even a small percentage of fraudulent clicks adds up to millions in wasted spend. The challenge is that this damage happens on the search engine's side - once a bot clicks our ad, we're charged for it - so we need both sophisticated detection & direct integration with Google & Bing platforms to actually mitigate the issue.

The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability.

We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys.

What do you like best about the product?

CHEQ is an effective solution with many use cases. We have used it for performance marketing initiatives, and we have seen an incremental ROI year-over-year. Their support team has been very prompt and helpful.

What do you dislike about the product?

Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explaining and providing helpful resources.

What problems is the product solving and how is that benefiting you?

We use CHEQ to detect and prevent invalid clicks on paid advertising. We also use this data to optimize our campaigns and train algorithms to not bring similar clicks (leads) in the future.