CHEQ Go-to-Market Security

What do you like best about the product?

CHEQ is an effective solution with many use cases. We have used it for performance marketing initiatives, and we have seen an incremental ROI year-over-year. Their support team has been very prompt and helpful.

What do you dislike about the product?

Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explaining and providing helpful resources.

What problems is the product solving and how is that benefiting you?

We use CHEQ to detect and prevent invalid clicks on paid advertising. We also use this data to optimize our campaigns and train algorithms to not bring similar clicks (leads) in the future.

What do you like best about the product?

I really enjoy that CHEQ catches the bots in real-time and prevents them from seeing our ads again to avoid spending inefficiently. This also helps to show which campaign types are more prone to bot traffic.

What do you dislike about the product?

I don't have downsides as of now - I think having this type of product implemented with our program only has an upside.

What problems is the product solving and how is that benefiting you?

It is preventing bot traffic from being able to see my ads so that I do not spend wastefully.

What do you like best about the product?

- Onboarding was quick, the team helped us implement using our standard martech stack.
- Technology helps to identify bots, reduce click fraud and block bad traffic
- Helps us evaluate where to spend and how to optimize our spend for each channel.
- Awesome API integration allows us to leverage the Cheq service to perform analysis on who is using the site.

What do you dislike about the product?

Parts of the documentation feel a little outdated in spots and a little hard to follow if you were trying to implement it yourself. I feel they have been moving so fast that the docs could use a refresh, the onboarding helped with this initial hurdle.

What problems is the product solving and how is that benefiting you?

We primarily use Cheq for reducing Click Fraid and helping to identify Bots and mitigate fraudulent form submissions.

I use CHEQ to block invalid traffic and bot activity across our entire go-to-market (GTM) funnel. This helps protect our budget, ensure clean analytics, and safeguard the advertising supply chain for both our organization and our partners.

We have experienced a material reduction in invalid-traffic spend and operational overhead. Our analytics are now cleaner, which allows for more accurate campaign optimization and reporting. We identified and off-boarded several low-quality traffic partners, improving traffic quality and supporting potential legal claims. Additionally, the actionable insights from the CHEQ dashboard have enabled faster, data-driven resource allocation.

The AWS Marketplace  procurement makes for a frictionless transaction, with instant provisioning and seamless integration into our existing AWS  stack. CHEQ offers granular, multi-layer detection that we can fine-tune for each digital touchpoint. The action-oriented dashboard highlights issues and remediation steps instead of just providing raw logs. Their outstanding customer support actively assists in optimizing our ruleset.

I would like to see deeper trend and forecasting reports, such as budget-leakage projections. It would also be helpful to have broader API coverage for both reporting and configuration. Additionally, I would appreciate having fully customizable alert thresholds directly within the UI.

We have been running CHEQ in production since 1 January 2025, following a pilot conducted during Q4 2024. To date, we have had roughly six months of live usage.

We did not have a dedicated predecessor solution. We previously relied on internal monitoring and manual checks. CHEQ replaced those ad-hoc efforts with a purpose-built, automated solution.

We procured CHEQ via AWS Marketplace  whenever possible. The billing is transparent, pay-per-usage, and aligns with our existing AWS  invoices. We focused our negotiations on traffic volume and the measurable savings from blocked invalid traffic.

I evaluated multiple fraud-detection vendors, but most were either not interested or not able to handle our specialized domain-parking and traffic-arbitrage use case. This evaluation process led us to select CHEQ.

CHEQ has become a strategic layer in our technology stack. Their team is highly responsive, incorporates feedback quickly, and treats us as a partner rather than just a customer.

Public Cloud

Amazon Web Services (AWS)

What do you like best about the product?

As someone managing multiple digital campaigns, CHEQ has helped us cut down on fake clicks and non-human traffic. We use it mostly for Google Ads and Meta, and it’s been effective at filtering out bad traffic before it eats into our budget. It’s easy to install and doesn’t slow down our workflow. We also got clear reports that help explain where invalid traffic is coming from.

What do you dislike about the product?

The platform is good, but some parts of the setup were a bit technical at first. It took a bit of trial and error to fully understand how to get the most out of the features. Also, it would be great if the reporting tools allowed for more customization based on specific campaign goals.

What problems is the product solving and how is that benefiting you?

CHEQ is helping us stop fake traffic, bots, and click fraud across our paid campaigns. Before using it, we noticed a lot of budget going to poor-quality traffic that never converted. Now, we're able to protect our ad spend and focus more on reaching real users who are actually interested in our services. This has improved lead quality, made our campaigns more efficient, and helped us report more accurate performance to stakeholders.