I use CHEQ to block invalid traffic and bot activity across our entire go-to-market (GTM) funnel. This helps protect our budget, ensure clean analytics, and safeguard the advertising supply chain for both our organization and our partners.
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Easy to use with great ROI, but integrations with certain vendors can be tricky
What do you like best about the product?
The platform is very easy to use and helps keep my ads protected. I saw an immediate return on investment with the Cheq tool. Their customer support is excellent, and I appreciate that they continue to develop new features focused on AI traffic.
What do you dislike about the product?
Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ad protection across all platforms, particularly when it comes to programmatic display.
What problems is the product solving and how is that benefiting you?
I use this to protect my website from ad fraud, filtering out low-quality leads and removing spammy users. It helps keep my site cleaner and ensures that only genuine users remain.
Robust Fraud Protection, Strong Solution
What do you like best about the product?
Years ago, we recognized our need for a technical solution related to fraudulent traffic hitting our websites. This traffic was coming through paid sources directly, and it also impacted our retargeting/remarketing spend for webiste visitors who never intended to convert to inquiries with our business. I appreciate that CHEQ has a robust solution to our problems, is constantly evolving its tools and practices, and is attentive to our business needs. The UI is easy to navigate, and we can easily implement the solutions we need for our advertising efforts. We leverage CHEQ technology daily, and we have consistent check-ins with our support team to ensure we are getting the most out of the product. Additionally, the initial lift to implement these solutions was well within our organization's technical abilities, so we were up and running quickly.
What do you dislike about the product?
It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore how CHEQ's resources could be used to proactively advertise to potential customers, but CHEQ is committed to using its tools to remove fraud and protect companies instead. I respect their position.
What problems is the product solving and how is that benefiting you?
We use CHEQ to identify fraudulent web traffic to save money on digital advertising efforts.
Cost-Saving Bot Detection with Excellent Client Service
What do you like best about the product?
Being able to identify where the bots are in play and trying to increase our costs. By using Cheq, we can eliminate the costs associated with the excess clicks. Also, the Client Service team makes it easy to understand.
What do you dislike about the product?
None at this point thanks to our great team.
What problems is the product solving and how is that benefiting you?
Duplicate clicks associated with our pay-per-click advertising.
Exceptional Service & Data-Driven Results
What do you like best about the product?
The standout aspect of working with CHEQ has been their exceptional customer service & true partnership approach. Our reps proactively flag traffic anomalies even beyond the paid search channels we're contracted for, including weekly channel-agnostic reports they provide to our Lead Quality team. They consistently go above & beyond, like when they compiled a detailed package of 200k+ invalid Bing click IDs that our internal analytics validated had a 0.004% conversion rate, helping us justify a ~$315k credit request. They've also provided video walkthroughs to help us analyze specific publishers & detailed breakdowns of search partner & syndicated traffic by referring source. Beyond the technical aspects of the partnership, our reps are also genuinely enjoyable people to work with.
From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss.
From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss.
What do you dislike about the product?
There's some ambiguity in definitively attributing all performance improvements solely to CHEQ versus natural market fluctuations, but based on our internal validation, we feel confident that it's a significant value-add to our business.
What problems is the product solving and how is that benefiting you?
CHEQ is solving a major problem that we couldn't effectively address on our own: bot & fake traffic clicking on our SEM ads & wasting significant ad spend. We invest roughly $150M annually in SEM across Google & Bing, so even a small percentage of fraudulent clicks adds up to millions in wasted spend. The challenge is that this damage happens on the search engine's side - once a bot clicks our ad, we're charged for it - so we need both sophisticated detection & direct integration with Google & Bing platforms to actually mitigate the issue.
The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability.
We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys.
The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability.
We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys.
The ROI is quick and incremental.
What do you like best about the product?
CHEQ is an effective solution with many use cases. We have used it for performance marketing initiatives, and we have seen an incremental ROI year-over-year. Their support team has been very prompt and helpful.
What do you dislike about the product?
Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explaining and providing helpful resources.
What problems is the product solving and how is that benefiting you?
We use CHEQ to detect and prevent invalid clicks on paid advertising. We also use this data to optimize our campaigns and train algorithms to not bring similar clicks (leads) in the future.
Cheq Provides Proactive Actions To Build A Better Program
What do you like best about the product?
I really enjoy that CHEQ catches the bots in real-time and prevents them from seeing our ads again to avoid spending inefficiently. This also helps to show which campaign types are more prone to bot traffic.
What do you dislike about the product?
I don't have downsides as of now - I think having this type of product implemented with our program only has an upside.
What problems is the product solving and how is that benefiting you?
It is preventing bot traffic from being able to see my ads so that I do not spend wastefully.
Great tech to assist with reducing click fraud and identifying bad traffic and spam.
What do you like best about the product?
- Onboarding was quick, the team helped us implement using our standard martech stack.
- Technology helps to identify bots, reduce click fraud and block bad traffic
- Helps us evaluate where to spend and how to optimize our spend for each channel.
- Awesome API integration allows us to leverage the Cheq service to perform analysis on who is using the site.
- Technology helps to identify bots, reduce click fraud and block bad traffic
- Helps us evaluate where to spend and how to optimize our spend for each channel.
- Awesome API integration allows us to leverage the Cheq service to perform analysis on who is using the site.
What do you dislike about the product?
Parts of the documentation feel a little outdated in spots and a little hard to follow if you were trying to implement it yourself. I feel they have been moving so fast that the docs could use a refresh, the onboarding helped with this initial hurdle.
What problems is the product solving and how is that benefiting you?
We primarily use Cheq for reducing Click Fraid and helping to identify Bots and mitigate fraudulent form submissions.
Invalid traffic spending reduces with enhanced analytics and seamless integration
What is our primary use case?
How has it helped my organization?
We have experienced a material reduction in invalid-traffic spend and operational overhead. Our analytics are now cleaner, which allows for more accurate campaign optimization and reporting. We identified and off-boarded several low-quality traffic partners, improving traffic quality and supporting potential legal claims. Additionally, the actionable insights from the CHEQ dashboard have enabled faster, data-driven resource allocation.
What is most valuable?
The AWS Marketplace procurement makes for a frictionless transaction, with instant provisioning and seamless integration into our existing AWS stack. CHEQ offers granular, multi-layer detection that we can fine-tune for each digital touchpoint. The action-oriented dashboard highlights issues and remediation steps instead of just providing raw logs. Their outstanding customer support actively assists in optimizing our ruleset.
What needs improvement?
I would like to see deeper trend and forecasting reports, such as budget-leakage projections. It would also be helpful to have broader API coverage for both reporting and configuration. Additionally, I would appreciate having fully customizable alert thresholds directly within the UI.
For how long have I used the solution?
We have been running CHEQ in production since 1 January 2025, following a pilot conducted during Q4 2024. To date, we have had roughly six months of live usage.
Which solution did I use previously and why did I switch?
We did not have a dedicated predecessor solution. We previously relied on internal monitoring and manual checks. CHEQ replaced those ad-hoc efforts with a purpose-built, automated solution.
What's my experience with pricing, setup cost, and licensing?
We procured CHEQ via AWS Marketplace whenever possible. The billing is transparent, pay-per-usage, and aligns with our existing AWS invoices. We focused our negotiations on traffic volume and the measurable savings from blocked invalid traffic.
Which other solutions did I evaluate?
I evaluated multiple fraud-detection vendors, but most were either not interested or not able to handle our specialized domain-parking and traffic-arbitrage use case. This evaluation process led us to select CHEQ.
What other advice do I have?
CHEQ has become a strategic layer in our technology stack. Their team is highly responsive, incorporates feedback quickly, and treats us as a partner rather than just a customer.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
A solid tool to stop fake clicks and save ad budget
What do you like best about the product?
As someone managing multiple digital campaigns, CHEQ has helped us cut down on fake clicks and non-human traffic. We use it mostly for Google Ads and Meta, and it’s been effective at filtering out bad traffic before it eats into our budget. It’s easy to install and doesn’t slow down our workflow. We also got clear reports that help explain where invalid traffic is coming from.
What do you dislike about the product?
The platform is good, but some parts of the setup were a bit technical at first. It took a bit of trial and error to fully understand how to get the most out of the features. Also, it would be great if the reporting tools allowed for more customization based on specific campaign goals.
What problems is the product solving and how is that benefiting you?
CHEQ is helping us stop fake traffic, bots, and click fraud across our paid campaigns. Before using it, we noticed a lot of budget going to poor-quality traffic that never converted. Now, we're able to protect our ad spend and focus more on reaching real users who are actually interested in our services. This has improved lead quality, made our campaigns more efficient, and helped us report more accurate performance to stakeholders.
The ultimate security platform
What do you like best about the product?
It is very user-friendly and was easy to implement. I also appreciate that they are evolving and adding new functionalities to the product every now and then. The customer support is absolutely amazing, there are things in the security worlds tht we are lacking of technical knowledge, Cheq's team is always there to help and optimize the product with us so it fits best to our business goals.
Ans also the obvious advantage of saving us a lot of money on irrelevant traffic.
Highly recommended.
Ans also the obvious advantage of saving us a lot of money on irrelevant traffic.
Highly recommended.
What do you dislike about the product?
The only thing I can think of is adding a CPC to their dashboard. This way we can calculate better our exact savings.
What problems is the product solving and how is that benefiting you?
They are saving us a lot of money on clicks from irrelevant users and clicks.
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