
Overview
US consumer survey data results from December 2020 (N=8,362) and December 2019 (N = 7,779) covering the OTC (over-the-counter) Medicines market including usage of CBD/Cannabis ingredients for pain relief. Survey data covers Purchase Frequency, Monthly Spend, Retail Channels used (including Online) plus unaided, fill-in-the-blank Brand preferences for:
- Pain Relief – Pills/Capsules
- Pain Relief – Creams/Ointments/Patches
- Antacids
- Cold & Flu Medications
- Cough Medicine
- Fiber Supplements
- Sinus & Allergy Medications
- Vitamin & Minerals
Data is organized by the following demographic segments:
- US 18+
- Men 18+
- Women 18+
- Ages 18-34
- Ages 35-54
- Ages 55+
- Incomes <$50K
- Incomes $50K+
Cross section views of the data are included providing demographic & psychographic profiles (Happiness and OCEAN scores) for the following behavioral segments:
- Regularly Use CBD/Cannabis ingredients for pain relief
- Occasionally Use CBD/Cannabis ingredients for pain relief
- Never Use CBD/Cannabis ingredients for pain relief
- Tylenol Users
- Advil Users
- Aleve Users
- Equate Users
- Store Brand Users for pain relief
Data Uses and Applications:
- Market Share Analysis
- Market Size Analysis
- Competitive Analysis
- Marketing Planning
- Customer Segment Analysis
- Capabilities Presentation
- Strategic Consulting
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You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Strategic Insights: OTC Medicines and CBD for Pain Relief | All historical revisions | All future revisions | Not included | Not included |