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    IBM SPSS Statistics

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    IBM SPSS Statistics enables clients to solve business and research problems more easily, through adhoc analysis, hypothesis testing, and predictive analytics. By digging deeper into data, clients can discover and analyze information to improve decisions thereby ultimately expanding markets, improving research outcomes, ensuring regulatory compliance, managing risk, and maximizing ROI to name a few.
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    Overview

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    IBM SPSS Statistics is an end-to-end statistical solution that simplifies advanced statistical analysis across industries. It offers comprehensive resources, expert support, and proven reliability to transform complex data into impactful decisions. Targets both individuals and organizations spanning across Retail / CPG /E-Commerce, Healthcare, Government , Wholesale Distribution and Services etc. who seek an advanced statistical solution that can simply complex statistical test through an easy to use, accurate ,reliable and secure solution. Note: This page is for a software product and not a SaaS offering.

    Highlights

    • Advanced Statistical Procedures: SPSS Statistics provides a wide range of univariate and multivariate analysis tools, enabling users to perform deep and comprehensive data analysis. This supports smarter decision-making, reduces uncertainty, and improves operational efficiency.
    • Predictive Analytics and Forecasting: By applying various statistical techniques,SPSS Statistics helps forecast future trends and behaviors.This allows organizations to anticipate market changes and customer needs, giving them a strategic edge.
    • Integration with Open-Source Tools: SPSS Statistics integrates smoothly with open-source platforms like R and Python, allowing users to enhance their analyses with custom code. This combination offers the flexibility of open-source programming with the ease of application interface.

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    IBM SPSS Statistics

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (2)

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    Dimension
    Description
    Cost/12 months
    Base Edition
    Analyze data with ease using stats, regression or advanced methods like bivariate, factor and cluser analysis with automation.
    $1,188.00
    Base plus Custom Tables and Advanced Statistics
    Create interactive tables exportable to Excel/ PDF and perform complex analyses like GLMs, mixed models, and 2SLS regression together with base functionalities
    $2,136.00

    Vendor refund policy

    You can turn off auto-renewal for your SPSS Subscription at any time prior to the end of your current billing cycle (monthly or annual). You will continue to have access to your subscription through the end of the billing cycle. No refunds or credits will be issued for any unused portion of the subscription period

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Usage information

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    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    On the IBM SPSS Statistics Support page, you will find support information related to downloading software, opening support tickets, and much more. IBM SPSS Statistics Support Page :

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    4.2
    911 ratings
    5 star
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    54%
    36%
    7%
    1%
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    911 external reviews
    External reviews are from G2  and PeerSpot .
    Ketan S.

    Powerful, Point-and-Click Stats for Marketers—Credible Insights Without Coding

    Reviewed on Jan 23, 2026
    Review provided by G2
    What do you like best about the product?
    What I like most is the professional rigor, paired with how easy SPSS is to use. The biggest standout for me is the “point-and-click” interface for complex math. As a marketer, you may need to run a Cluster Analysis to identify customer segments or a Conjoint Analysis to understand which product features people actually value. In tools like R or Python, you typically have to write code to do this; in SPSS, you can simply select the variables from a menu. That makes high-level data science much more accessible for marketers who aren’t necessarily programmers.

    The data management and cleaning capabilities are also far better than what you can do in standard spreadsheets. SPSS is built to handle “messy” survey data, like when respondents skip questions or provide inconsistent answers. It includes built-in options to flag outliers, handle missing values, and recode variables (for example, turning “Age” into “Age Brackets”) across thousands of rows in seconds, which helps ensure the final report is actually accurate.

    I also really like the Direct Marketing Module. It’s a dedicated set of tools within SPSS designed specifically for marketing use cases. It lets you run RFM Analysis (Recency, Frequency, Monetary) to identify your most loyal customers, along with “Propensity to Purchase” modeling. Instead of guessing who to email, you can use statistics to predict which customers are most likely to buy.
    What do you dislike about the product?
    What I Dislike: Dated Aesthetics and High Cost

    My biggest immediate dislike is the outdated user interface (UI). SPSS looks and feels like software from the early 2000s. Even though it’s functional, it doesn’t have the modern, sleek design you get with tools like Canva or Monday.com. That “gray box” vibe can make the software feel more intimidating and a lot less “fun” to use, especially during long data-crunching sessions.

    Another recurring frustration is the limitation around visualization. SPSS can generate charts and graphs, but they often come out looking overly “academic” and dry. If you’re a marketer who needs to put a polished deck in front of a CMO, you’ll almost always end up exporting the data to something like Tableau, Power BI, or even just Excel to get visuals that look brand-compliant and more modern.

    Finally, price and performance on big data can be a real barrier. SPSS is expensive and often comes with a significant annual license fee that can be tough for smaller marketing teams to justify. On top of that, if you’re trying to crunch “Big Data” (millions of rows from web traffic or live social feeds), it can get sluggish or even crash. It feels like it was originally built for structured, survey-style datasets, not massive, real-time data streams.
    What problems is the product solving and how is that benefiting you?
    How It Benefits You: Credibility and Precision

    The biggest benefit is scientific credibility. When you tell your boss that “customers prefer the blue packaging,” being able to back it up with an SPSS output showing a p-value below 0.05 demonstrates that the result isn’t just a lucky guess—it’s statistically significant. That kind of evidence protects your reputation and helps ensure marketing budgets aren’t driven by “gut feelings.”

    It also enables Hyper-Segmentation. Many marketers segment using basic demographics (age/location), but SPSS lets you go further by segmenting based on psychographics and behavior. That’s how you uncover hidden patterns—like a group of customers who only buy during sales but are still highly likely to refer friends. Once you identify these “micro-segments,” you can build more personalized campaigns that are better aligned to each group and can drive much higher ROI.

    Finally, it adds Predictive Power. Rather than only reviewing what happened last month, SPSS helps you forecast what may happen next. With Regression Analysis, you can estimate how much a $10,000 increase in ad spend could actually affect sales. It shifts your role from a marketer who simply “spends money” to a strategic partner who “invests for a specific return.”
    Camille N.

    Credible Analysis, Needs UI Overhaul

    Reviewed on Jan 22, 2026
    Review provided by G2
    What do you like best about the product?
    I like that IBM SPSS Statistics helps make my work in UX more credible because it allows me to present data-backed decisions to higher-ups. Instead of just saying I feel an option is better, I can use SPSS to show that the data indicates one option performs better, and provide numbers, making our decisions more credible.
    What do you dislike about the product?
    I think that the UI is the biggest weakness. Being a designer, I feel that SPSS's UI looks old and cluttered. Some features are hard to discover, and it's really hard to begin as a beginner. The tables are dense. It's hard for stakeholders to interpret quickly, so maybe a UX summary output could help.
    What problems is the product solving and how is that benefiting you?
    I use IBM SPSS Statistics for redesign validation and AB testing, enhancing UX decision-making with statistical credibility. It provides clear, data-backed insights, making it easier to present decisions to higher-ups with real numbers rather than just opinions.
    EzzAbdelfattah

    Advanced predictive analytics have supported my research and student projects across many methods

    Reviewed on Jan 14, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I do use IBM SPSS Statistics , and even my students are using it for their projects and reports while working on PhD or Master's degrees. They are analyzing data using it.

    In comparison with other software, I found IBM SPSS Statistics  to be the best one from my perspective. It has some features, and especially the current version starts to add artificial intelligence techniques and facilitates the analysis. Every new version has new additions for some functions. I use it for whatever analysis is needed, not just a specific one. I use both IBM SPSS Statistics and IBM SPSS Modeler .

    What is most valuable?

    Predictive analytics is the most important part of analytics. There are four levels of analytics, starting with descriptive, then diagnostic, then predictive, and after that, there is prescriptive. Predictive is the main core of using statistical packages. Especially now in IBM SPSS Statistics, we start to have neural networks, support vector machines, classification trees, regression techniques, and generalized linear regression. This is the most important predictive analytics. Predictive analytics has four types: the statistical techniques, which is mainly regression; classification trees; neural or artificial intelligence techniques; plus the time series technique.

    Syntax is very important, especially as it is now related to the Python language. This is important to use the syntax, especially if you have replication for the process of analysis. The syntax will be important in this case, whether for updating data or for future data. We use the syntax file.

    What needs improvement?

    The only function I may need to be added or hope to be added to IBM SPSS Statistics is how to treat unstructured data. This mainly exists with IBM SPSS Modeler , but I do not think it is able to treat something like videos and similar content unless you are using languages like Python inside IBM SPSS Modeler or inside IBM SPSS Statistics. For the menu itself, for the selection, it does not exist. Thinking of the future, I believe that the owners of IBM SPSS Statistics should think about improving the package itself to be able to treat unstructured data.

    For how long have I used the solution?

    I started with version 6, so it is now version 30 or more. This was from the 1990s, maybe 1994. That is like 30 years.

    Which solution did I use previously and why did I switch?

    In comparison with other software, I found IBM SPSS Statistics to be the best one from my perspective.

    Which other solutions did I evaluate?

    There is a package now called JASP that is trying to imitate IBM SPSS Statistics. It has an advantage of being open source or free. This will give competition with IBM SPSS Statistics. I did not try it with huge data. However, I used IBM SPSS Modeler for more than or almost 8 million records. With students now, we can use JASP as it is a free package and it is imitating IBM SPSS Statistics by using the measurement levels: nominal, ordinal, and scale. It is clearer for using this rather than other software, as they are not classifying the measurement level this way.

    What other advice do I have?

    Data is now transferred from structured data to semi-structured data to unstructured data. IBM SPSS Statistics is mostly working with structured data. However, if you are having unstructured data, IBM SPSS Statistics is not able up to now to work with it. Here  we have to use IBM SPSS Modeler as it is able to work with different kinds of data. However, I think for the future, these two packages need to improve or to give the ability to use unstructured data. This is the future of data now. You are now working with social data, such as Facebook and YouTube and similar platforms. This kind of data needs special treatment, which is not included in IBM SPSS Statistics as it uses only structured data.

    IBM SPSS Statistics is working well with structured data like regular data from Excel and similar sources. However, when you start to use unstructured data or something such as videos and sound, in this case, you will be in need for a tool that is not able to be used with IBM SPSS Statistics. I would rate this review as an 8.

    Rhonda W.

    Great Potential but Steep Learning Curve

    Reviewed on Dec 25, 2025
    Review provided by G2
    What do you like best about the product?
    I like how easy it is to understand the values and the outcome of the data with IBM SPSS Statistics. It helps me in proving numbers of the random samples I provide, making it a valuable learning experience for evaluating sample sizes in my research.
    What do you dislike about the product?
    I don't know how to use this tool yet. I wish there was a stronger tutorial. Also, the initial setup was not easy at all; it took me two hours to understand the process.
    What problems is the product solving and how is that benefiting you?
    I use IBM SPSS Statistics to learn how to evaluate sample sizes and prove the numbers of random samples, making it easy to understand the values and outcomes of data.
    Bhanu Prakash V.

    Powerful Analytics with Easy-to-Use Interface, Despite High Cost

    Reviewed on Dec 25, 2025
    Review provided by G2
    What do you like best about the product?
    I like IBM SPSS Statistics for its easy-to-use, menu-driven interface, which allows me to perform complex statistical analysis without needing to write code. The software's capability to present results in clear tables and charts makes interpretation simple and accurate. This is particularly beneficial for students and researchers working with large data sets. I appreciate how IBM SPSS Statistics efficiently handles complex statistical tests like descriptive statistics, regression, and ANOVA simply by selecting options from the menus. Additionally, the output viewer feature is very useful as it automatically organizes results into well-structured tables and charts, making data interpretation easier. I also find its strong data management tools, such as variable labeling and handling missing values, very helpful as they aid in cleaning and preparing data efficiently before analysis. Overall, these features make IBM SPSS Statistics a reliable and accurate tool for academic and research work.
    What do you dislike about the product?
    The cost and licensing are quite high, making it difficult for students and small organizations to access. The user interface feels outdated compared to modern analytics tools and could be improved to be more interactive and visually appealing. IBM SPSS Statistics also has limited flexibility and automation compared to programming-based tools like Python, especially for advanced raw custom analysis. Improving integration with other tools and adding more modern data evaluation options would enhance the software. The licensing and activation steps can be a bit confusing initially, particularly for students. The setup process could be improved by making the licensing and additional processes simpler and more user-friendly.
    What problems is the product solving and how is that benefiting you?
    IBM SPSS Statistics helps me analyze large, complex data without coding skills. It streamlines statistical processes for projects, with features like menu-driven interfaces, clear charts, and tables, saving time and reducing errors.
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