Select your cookie preferences

We use essential cookies and similar tools that are necessary to provide our site and services. We use performance cookies to collect anonymous statistics, so we can understand how customers use our site and make improvements. Essential cookies cannot be deactivated, but you can choose “Customize” or “Decline” to decline performance cookies.

If you agree, AWS and approved third parties will also use cookies to provide useful site features, remember your preferences, and display relevant content, including relevant advertising. To accept or decline all non-essential cookies, choose “Accept” or “Decline.” To make more detailed choices, choose “Customize.”

Sign in
Your Saved List Become a Channel Partner Sell in AWS Marketplace Amazon Web Services Home Help

AdAdvisor by Transunion - US - Customized Data Set

Provided By: TransUnion

AdAdvisor by Transunion - US - Customized Data Set

Provided By: TransUnion

AdAdvisor by TransUnion's Customizable Data Set lets you select the attributes or audiences more relevant to your business and receive it at the precision level and cadence of your choosing. Robust data categories include Automotive, Business, Consumer Finance, Demographics, ElementOne Segments, Geographic, Home Ownership & Property, and Propensity & Interests.

Product offers

The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.

Public offer

Payment schedule: Upfront payment | Offer auto-renewal: Not supported
$0 for 1 month

Overview

AdAdvisor by TransUnion's Customizable Data Set lets you select the attributes or audiences most relevant to your business and receive it at the precision level and cadence of your choosing. The audience & attribute list includes over 5,000 audiences in the following categories:

  • Automotive
  • Business
  • Consumer Finance
  • Demographics
  • ElementOne Segments
  • Geographic
  • Home Ownership & Property
  • Propensity & Interests

Potential Use Cases

  Use this data for:

  • Modeling
  • Market Analysis
  • Business Planning

Audience Groups  

  • Auto & Vehicle Financing
  • Auto & Vehicle Ownership
  • Auto Insurance
  • Auto Parts & Auto Repair
  • Gas Brands
  • Memberships
  • Next Vehicle Purchase
  • Predicted Owner

Regulatory and Compliance Info  

As a credit bureau, TransUnion is held to the highest levels of compliance as required by law. As such, we hold our organization and our partners to high standards of compliance in terms of data collection, audience creation, and distribution. As legal requirements may change or be added, such as those provided in health laws, state comprehensive privacy laws, AI laws, marketing laws, and more, we may make ongoing changes to our solutions, audiences, and attributes to help comply with our legal obligations.

TransUnion's identity graph maintained for TruAudience marketing solutions houses data permissioned for marketing use cases and is separate from TransUnion's credit data. TruAudience AdAdvisor audiences are sourced from a combination of public and private sources, self-reported data, and modeled data.

About AdAdvisor  

Using the most authoritative consumer data available, TruAudience AdAdvisor enables you to reach 220 million US adults in more than 120 million households - over 98% of all households in the US. Built from TransUnion's identity assets, TruAudience AdAdvisor helps publishers and platforms serve audiences most predisposed to a brand, products, or service. With over 5,600 AdAdvisor audiences across 8 data categories, you can increase your yield and monetization rates with audience insights for the consumers connected to your properties. TruAudience AdAdvisor can help propel your audience definition beyond ZIP code, age, and gender - giving you information on consumer brand preferences, product affinities, and behavioral variables. And since we also work with many of the largest brands and agencies, you can transact on the same audience currency as your advertisers.

About TransUnion  

TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

For more information on pricing and audience availability, please reach out to AudienceHelp@TransUnion.com.

Provided By
Fulfillment Method
AWS Data Exchange

Data sets (1)

You will receive access to the following data sets

Revision access rules
No historical revisions | All future revisions
Contains sensitive information
Name
Type
Data dictionary
AWS Region
TransUnion - Estimated Household Income (Trial)
Not included
US East (N. Virginia)

Usage information

By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement  or other agreement with AWS governing your use of such services.

Support information

Support contact email address
Refund policy
Refunds on Data delivered to Buyers are not available. Buyers may terminate the Subscription or this Agreement.
General AWS Data Exchange support