
Overview
Advancement in technology, such as high-definition graphics, virtual reality (VR), augmented reality (AR), and faster processing speeds, are fueling the demand for enhanced gaming experiences. Also, the rise of esports and streaming games in the competitive gaming scene has allowed gamers to broadcast their gameplay to large audiences and advertisers through online platforms such as YouTube. These games often include social features that enable players to interact with friends and other gamers, which has helped to drive engagement and retention.
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On the contrary, Artificial Intelligence (AI) driven game design can create dynamic and personalized experiences for players. Creating games that are accessible to a wider range of players, including those with disabilities, is expected to create significant opportunity growth for the market.
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Asia-Pacific held the dominating share of video game market at present and is expected to continue its dominance throughout the forecast period. This is attributed to factors such as growing number of gamers including solo and multiplayer gamers in countries.
On the other hand, North America is considered fastest growing region in the video gaming industry owing to the focus towards free-to-play games among the players is further driving the video gaming market.
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