Game Title Sales Forecasting & Marketing Budget Planning Solution

Gaming Title Forecasting process could pose numerous challenges, be it capturing the impact of existing franchise games, identifying flexibility in recalibrating paid media channels, or even streamlining launch date and title lifecycle.

Affine’s rich cross industry experience in building next gen forecasting & marketing mix solution provides edge over competitors to overcome underlying challenges & helps in delivering highly accurate sales forecast and optimization of marketing budget allocate to drive game title sales & ROI.

Solution Approach

• AWS AI/ML-based Forecasting and Planning Platform: We bring extensive experience in the gaming domain in building AWS ML-based forecasting platforms to drive a host of decisions like Launch Planning, Marketing Spend Recommendations, Pricing, etc
• Comprehensive AWS Services: We extensively use AWS Services in developing the solution framework, building the forecasting engine, and deploying the solution.

Salient Features:

• Comprehensive & Scalable Solution: ML based accurate sales forecasting & optimal marketing budget optimization; AWS cloud services enabled quicker development, integration & deployment of solution across geographies
• Scenario Planning Tool: Integrated Amazon QuickSight based interactive UI enabling stakeholder collaboration & analysis of various attributes to recommend most optimal scenarios to drive sales
• BI Decision Cockpit: Centralized decision dashboard providing insights into forecast at required granularity and effectiveness of various marketing channels

Key Benefits

• Stable and Robust Approach
• Root Cause Analysis
• Scalable Solution
• Optimum Results

Deliverables

• Data Gathering
• Analytical Dataset Preparation
• Exploratory Data analysis
• Title Forecasting Model Development
• Model Validation
• Market Mix Optimization
• Portfolio Planning and Scenario Evaluation

About Affine

Affine is the AWS Advanced Consulting Partner and a leading professional services & solutions firm, enabling global enterprises affect their transformation & innovation, leveraging the unique Trifecta of AI, Data-Engineering & Cloud. With a globally distributed team of 500+ analytics professionals; Affine covers end-to- end capabilities spanning modern data engineering to core AI to scalable cloud deployment.

To explore our complete service offerings, visit us on https://affine.ai