Sold by: Fractivo
Fractivo’s AWS Alliance Leadership – Marketplace & Co-Sell Acceleration Service provides ISVs and startups with fractional leadership to strengthen AWS Marketplace participation and co-sell engagement. Acting as your alliance lead, we help position your product with AWS services, build “better together” stories, and engage AWS sellers. This service supports alignment with AWS programs and creates the conditions for Marketplace adoption and customer outcomes — without requiring a full-time hire.
Overview
Alliance Leadership for AWS Marketplace & Co-Sell
Fractivo’s AWS Alliance Leadership – Marketplace & Co-Sell Acceleration Service is designed for ISVs and startups that want to participate more effectively in AWS Marketplace and AWS co-sell programs. Many companies list products but face challenges such as limited visibility, difficulty engaging AWS sellers, or uncertainty in demonstrating their product’s impact on AWS Cloud services. Without alliance leadership, Marketplace adoption and co-sell participation can be difficult to achieve.
Key Benefits
Clarity in positioning: Refine your AWS Marketplace listing and better together story to highlight customer outcomes and AWS service adoption.
Improved seller engagement readiness: Equip your team with the frameworks and messaging AWS sellers need to confidently co-sell with you.
Alignment with AWS programs: Navigate AWS programs, private offers, and Marketplace incentives with guidance from experienced AWS alliance leaders.
Right-sized expertise: Access proven AWS partnership leadership on a fractional basis, without committing to a full-time hire.
How It Works
Assessment & Alignment: Evaluate your Marketplace listing, AWS relationship, and co-sell readiness.
Story & Strategy: Build better together stories and co-sell plays that connect your product to drive AWS services like Amazon EC2, Amazon S3, and Amazon RDS.
Seller Engagement: Strengthen AWS field messaging, align with AWS priorities, and participate in co-sell motions.
Ongoing Leadership: Provide check-ins, frameworks, and executive guidance to scale Marketplace and co-sell participation.
Why Fractivo
Fractivo was founded by an AWS veteran with years of experience in sales and ISV alliances. We’ve worked directly alongside startups and software companies, helping them navigate the complexity of AWS Marketplace and co-sell. Our deep knowledge of AWS programs, seller priorities, and partner motions positions us to guide ISVs and startups at every stage of their AWS journey.
Ready to strengthen your AWS partnership? Contact Fractivo to learn how our Alliance Leadership – Marketplace & Co-Sell Acceleration Service can help you build better together stories, engage AWS sellers, and accelerate your AWS go-to-market strategy. https://fractivo.com/
Highlights
- Fractional alliance leadership to accelerate AWS Marketplace and co-sell strategy.
- Engage AWS sellers with strategies that align to their goals and quotas.
- Accelerate pipeline, opportunities, and joint revenue growth with AWS.
Details
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Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
Legal
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Support
Vendor support
Fractivo provides responsive support for all AWS Alliance Leadership – Marketplace & Co-Sell Acceleration Service customers. Buyers can expect:
- AWS Alliance leadership to guide Marketplace and co-sell.
- Email support: [contact@fractivo.com ]
- Access to more information [https://fractivo.com/ ]
- Regular check-ins to review Marketplace positioning, seller engagement, and AWS alignment. Standard support during business hours (Mon–Fri, 9am–6pm ET).