
Overview
Tonic.ai, Synthetic Data Generation
High-fidelity synthetic data for software and AI developers to unblock innovation while protecting data privacy
This listing is for private offers only. Please reach out to our team at partnerships-aws@tonic.ai to learn more about our solutions and purchase a license.
Tonic Structural (for structured data) Tonic Structural is the AI-powered test data management platform for transforming sensitive production data into safe, high-fidelity test data that preserves your data's utility. Through its built-in AI agent and native data connectors, Structural accelerates consistent, secure data masking and synthesis that maintains your data's structure and ensures referential integrity across testing and development environments. By agentifying TDM, Structural turns hours of manual data configuration into minutes. Its patented subsetter equips your developers with targeted, isolated datasets to eliminate collisions in testing. Structural makes enterprise data usable for developers so you can leverage your data effectively to propel innovation.
Tonic Textual (for unstructured data) Tonic Textual enables teams to put unstructured data to use in AI development while safeguarding against sensitive leaks and ensuring regulatory compliance. Textual extracts free-text from wherever it's stored, detects sensitive information using proprietary NER models, and redacts or synthesizes that information to generate compliant unstructured datasets, ready for use in production or outside of your organization. Through its built-in AI agent, Textual lets you explore dataset contents, configure entity handling, and fine-tune synthesis outputs, replacing hours of manual configuration with a conversation. Use your data confidently in AI development, from internal RAG systems and model training to external partnerships.
Tonic Fabricate (for synthetic data from scratch) Tonic Fabricate makes generating realistic synthetic data across your entire data ecosystem as simple as asking for it. Within a single agent conversation, connect to live data sources to model from real-world databases, generate datasets from scratch, or combine approaches, creating multiple databases and file formats with referential integrity maintained throughout. Operationalize the results through automated workflows and mock APIs that slot directly into your pipelines. For complex schemas, Fabricate drafts a strategic generation plan giving you control over every step. With Fabricate, developers and AI engineers are free to innovate, unblocking product development, optimizing model and agent training, and accelerating time-to-market.
Benefits of Tonic's Data Platform
- Accelerate development and testing: Equip teams with safe, production-like data that speeds releases, powers demos, and eliminates bottlenecks.
- Fuel AI and analytics with confidence: Provide compliant, de-identified structured and unstructured data for training, evaluation, and RAG pipelines.
- Support every data need, end to end: From masking to full synthesis, Tonic ensures secure, realistic data across engineering, QA, and data science.
To learn more about our products, see a demo, or speak to a Tonic data protection specialist, please email us at partnerships-aws@tonic.ai .
Highlights
- Accelerate your engineering velocity and ensure regulatory compliance with structured data de-identification, subsetting, and synthesis that maintains referential integrity and equips developers with the high-fidelity test data they need.
- Unblock AI initiatives by securely leveraging your free-text data through efficient data redaction and realistic synthesis to achieve data privacy while optimizing internal RAG systems, model training, and LLM workflows.
- Fuel software development and AI innovation with realistic, scalable synthetic data generated from scratch in any format.
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Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Tonic Structural | Tonic.ai's platform price varies according to data volumes and consumption needs. Listed prices are placeholders. Reach out to our sales team at hello@tonic.ai to get a custom private offer, based on your needs. | $1.00 |
Tonic Textual | Tonic.ai's platform price varies according to data volumes and consumption needs. Listed prices are placeholders. Reach out to our sales team at hello@tonic.ai to get a custom private offer, based on your needs. | $1.00 |
General Plan - Contact for Private Offer | Tonic.ai's platform price varies according to data volumes and consumption needs. Listed prices are placeholders. Reach out to our sales team at hello@tonic.ai to get a custom private offer, based on your needs. | $1.00 |
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Tonic has a no-returns policy.
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Software as a Service (SaaS)
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Vendor support
Tonic will provide support directly to Customers, in accordance with Tonic's current Terms and Conditions. Tonic support is available weekdays from 9:00 AM to 5:00 PM Pacific Time, except on US federal holidays via support@tonic.ai . Our Customer Success team will respond to all requests within two business days. Premium support offerings include: one business day response time, Slack support, and a named Solution Architects for Technical Implementation help.
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Standard contract
Customer reviews
Automated realistic test data has improved delivery speed but still needs better cost and large-db support
What is our primary use case?
In our project, developers frequently need production-like data to reproduce complex bugs and perform integration testing, and Tonic.ai generates a sanitized dataset while maintaining referential integrity, enabling realistic testing without exposing customer satisfaction.
Tonic.ai works when we are doing project integration, and we can compare different products such as Microsoft. When implementing such cases, the development environment is available much faster, testing becomes realistic, and compliance risk is reduced. Those are the benefits we receive, especially since our production database contains sensitive information such as names, email addresses, and phone numbers. The developer and QA team need realistic data for testing, but using production data directly violates our security and compliance requirements. We evaluated several options and selected Tonic.ai because it automatically discovers sensitive data, generates realistic synthetic or masked data, preserves relationships between tables, and significantly reduces the manual effort required to prepare a non-production environment.
The main use cases are to provide production-like data to reproduce complex bugs and perform integrations, and whenever we deal with pipelines and SQL Server , no manual effort is needed. No manual SQL masking script is required, as we can directly incorporate it with Tonic.ai. Those are the main use cases.
With the automatic provisioning pipeline integrated with CI/CD, every time a new development or QA environment provisions, Tonic.ai creates a sanitized copy of the database automatically. Instead of a DBA manually restoring production backups and running masking scripts, the pipeline invokes Tonic.ai to generate a masked dataset. The application is then deployed against the sanitized data, allowing developers and testers to start work automatically. Typically, the pipeline flow goes this way: production database backups and provisioning a new server to a cloud database. Tonic.ai reads backups and schema, identifies sensitive fields, masks or creates synthetic data while preserving data relationships, synthesizes the data, and starts the application deployment. Afterward, automated integration and regression tests run, and at the end, the QA team receives a ready-to-use environment. These are the main use cases and benefits of the pipeline's integrations.
What is most valuable?
Tonic.ai's main benefits and features include that the development environment is available much faster, testing is realistic, compliance risk is significantly reduced, and the CI/CD pipeline automatically provisions safe databases. Those are the main features.
Tonic.ai has a significant impact on our development and testing process. Before adopting it, creating a non-production database involved manual masking scripts, DBA effort, and long turnaround times. After implementing Tonic.ai, database provisioning became automated. Developers receive production-like data much faster, and we eliminate the risk of exposing sensitive customer information in lower environments. At the project level, this results in a faster environment setup and improved test quality. We see reduced manual effort, improved bug reproduction, and compliant data privacy.
What needs improvement?
There are areas where we can definitely improve Tonic.ai overall. It meets our requirements, but for very large databases, masking and synthetic data generation can take longer than expected. The initial configuration requires careful setup to define masking rules and preserve business logic. More out-of-the-box templates, deeper cloud integration, and AI-assisted rule recommendations would make it easier to use. I suggest improvements for better performance for large databases, more AI-driven automation, and improved CI/CD integration based on built-in plugins for common DevOps platforms. Easier pipeline configuration, monitoring, and better reporting can also be improved. Lastly, cost optimization with more flexible licensing options for smaller teams or development environments is required.
Cost optimization is a primary concern, so more flexible licensing options for a smaller team or business environment can be improved. Additionally, support for broader data storage, such as NoSQL databases, data lakes, and cloud-native storage services, would be beneficial.
For how long have I used the solution?
I have been using Tonic.ai for quite a long time, around two years.
What do I think about the stability of the solution?
Tonic.ai is stable. It is not part of our production application's runtime, so it does not affect application availability. Most issues relate to configuration updates or database changes rather than the product itself. Once configured, Tonic.ai is a dependable part of our automated environment provisioning process.
What do I think about the scalability of the solution?
Tonic.ai scales effectively for enterprise usage. It supports large databases, multiple development teams, and automated provisioning for several environments. The main consideration is ensuring adequate infrastructure for very large datasets, but from a software perspective, it manages to scale well.
How are customer service and support?
From my experience, Tonic.ai has good customer support. While I was not directly responsible for interacting with the vendor, our team found customer support to be responsive and knowledgeable. They assisted with setup, configuration, and integration questions, and overall, I would rate their support around a seven out of ten for enterprise customers.
Which solution did I use previously and why did I switch?
Before Tonic.ai, we relied on a production database backup combined with a custom SQL masking script. The DBA restored the database, then executed a script to mask sensitive fields such as customer name, email address, phone number, and some account details. While the approach worked initially, it became difficult to maintain, requiring manual updates due to schema changes. This process was time-consuming, error-prone, and required significant DBA involvement, increasing the risk of missing sensitive columns. We switched to Tonic.ai because it automated sensitive data discovery, masking, and synthetic data generation while preserving referential integrity, and it integrated well with our CI/CD pipeline, reduced manual effort, improved consistency, and helped us meet our organization's data privacy requirements.
How was the initial setup?
Before implementing Tonic.ai, preparing a non-production database typically takes four to eight hours, depending on the database size, involving restoring a backup, running a custom masking script, validating the data, and fixing relationship issues. After integrating Tonic.ai into the provisioning pipeline, the same process becomes automated and is usually completed in thirty to sixty minutes with minimal manual intervention.
What about the implementation team?
We considered several other tools such as Delphix, K2view, Informatica, and Dynamic Data Masking . We chose Tonic.ai because it balanced automation, synthetic data generation, referential integrity, and ease of integration in a DevOps pipeline, significantly reducing manual effort and meeting our security and compliance requirements.
What was our ROI?
The return on investment comes from reducing manual effort, accelerating environment provisioning, and lowering compliance risk. Before Tonic.ai, DBA and database teams spent several hours creating and masking test databases. After automating the process, environments are available much faster, allowing teams to begin development and testing sooner. It also reduces the risk of exposing sensitive customer data, which can be costly from a compliance and reputation perspective. We see benefits such as an eighty to ninety percent reduction in manual effort, faster release cycles due to quicker environment setup, reduced DBA workload, better quality testing on realistic data, and fewer compliance violations and potential penalties.
What's my experience with pricing, setup cost, and licensing?
Pricing is a little expensive for larger datasets, requiring some premium cost for datasets with a million-plus records. Multiple QA and UAT teams need different environments, which becomes more costly. Frequent environment refreshes and the need for production-like test data across multiple teams lead to increased expenses.
Which other solutions did I evaluate?
We considered several other tools such as Delphix, K2view, Informatica, and Dynamic Data Masking . We chose Tonic.ai because it balanced automation, synthetic data generation, referential integrity, and ease of integration in a DevOps pipeline, significantly reducing manual effort and meeting our security and compliance requirements.
What other advice do I have?
Regarding governance and security, Tonic.ai ensures that sensitive production data is never exposed in development or testing environments. It automatically identifies PII and other confidential fields, applies masking, generates synthetic data, and preserves relationships between tables. This allows developers and QA teams to work with realistic data without accessing actual customer information. Masking rules are centrally managed and consistently applied across all environments, helping standardize data handling. Audit logs and controlled access make it easier to demonstrate compliance during security reviews, reducing the risk of accidental data exposure while helping our organization meet internal security policies and privacy regulations.
Tonic.ai is highly accurate for data masking, synthetic data, and regeneration. It preserves referential integrity, so relationships between tables remain intact. For example, if a customer ID is linked to five orders in production, after masking, the customer name changes, but that customer is still linked to the same five orders, and the application continues to function correctly. Reliability-wise, Tonic.ai is dependable in our CI/CD pipeline. Once the masking rules are configured and validated, the provisioning process is consistent across development, QA, and UAT environments, with no frequent failures.
I recommend Tonic.ai for organizations that frequently need it. If you are using a small set of data, it is good; for large datasets, it can be costly, so use your data accurately. If you anticipate downtime, check your environment to keep it up and running.
Tonic.ai is progressing in a good direction, and it should be designed for effective use across all levels and to be cost-effective for both small and larger product designs and companies. I gave Tonic.ai an overall review rating of six out of ten.