Job Seekers, Students & Career - AI Audiences for Education & Upskilling

Data Axle's AI-modeled education and career-focused audiences identify individuals actively exploring education, certifications, and career transitions. These segments are built using behavioral, attitudinal, and economic signals to reach learners and job seekers across life stages. From upskilling adults to college-bound students, these audiences are optimized for marketing online programs, bootcamps, financial aid, and career services. 

Data Axle, formerly Infogroup, has been a trusted provider of data-driven solutions since 1972. It has coverage of over 95% of U.S. adults and households, Data Axle combines deterministic offline and online sources---voter files, utility connects, real estate, and more---to create enriched, actionable consumer profiles which can be consumed directly within your environment.

What Sets Us Apart:

• Unlike traditional forecasting models built on static rules or demographics, our AI engine continuously learns and adapts, using thousands of behavioral, attitudinal, and transactional signals to generate nuanced audience definitions.
• Trained on expansive offline PII data, utilizing all signals (not just age/income) 
• Scores every individual (0--1) by propensity to act
• Optimized for personalized targeting, next-best action, and cross-sell models 
• Built for scalable segmentation, enrichment, and omnichannel activation

Segment Categories 

Each category includes multiple AI-scored segments -- below are illustrative examples and business applications. New categories are released regularly. 

• Active Job Seekers & Career Transitioners -- Individuals between jobs, frequently switching roles, or expressing career pivot intent 
• Higher Education Intenders -- Prospects likely to pursue bachelor's, master's, or trade school education 
• Vocational & Certification Learners -- In-market audiences for coding bootcamps, nursing programs, and job-aligned certifications 
• Online Education & EdTech Users -- Engaged in webinars, e-learning platforms, and virtual training content 
• Parents of Students & Education Influencers -- Adults influencing or funding educational decisions for children or dependents 
• Personal Growth & Learning Psychographics -- Motivated learners interested in continuous education, career growth, and self-improvement 

Key Features 

• AI-scored individual propensities (0--1 scale) 
• Covers full education lifecycle from high school to adult learners 
• Built from 100+ deterministic offline data sources 
• Custom segments available by discipline, delivery model, or education level 
• Ready for omnichannel activation (email, CTV, social, mail) 

Use Cases 

• Target online learners and adult education prospects 
• Drive enrollment campaigns for degree, certification, or vocational programs 
• Promote EdTech platforms, financing solutions, or student services 
• Retarget job seekers with skill-based upskilling offers 
• Enable career and education retargeting based on behavior 
• Support co-branded offers between learning providers and employers 

Next Steps 

• Request access to the dataset.
• The Data Axle team will assist with segment selection, match strategy, and delivery logistics. 
• Custom audience creation available within 5--10 business days. 

Business Needs 

• 360-Degree Learner & Workforce Profile Gain a comprehensive view of individuals across the education-to-employment spectrum---from college-bound students and adult learners to job changers and upskillers. Combine economic indicators, life-stage data, and behavioral signals into actionable profiles. 

• Student & Candidate Acquisition Identify and engage individuals most likely to pursue higher education, career certifications, or job readiness programs. Reach high-fit prospects for enrollment in online degrees, bootcamps, and employer-sponsored upskilling. 

• Demand Forecasting Predict emerging education and training demand across disciplines, geographies, and age groups. Align program offerings and marketing efforts with shifting workforce trends and learner motivations. 

• Identity Resolution Link fragmented behavioral and educational interest data across platforms to maintain persistent targeting and sequential engagement---especially for extended consideration cycles. 

• Market Segmentation Create granular segments based on learning goals, delivery preference (online vs. on-campus), or career stage. Address audiences like "Workforce Re-entrants," "EdTech-First Learners," or "Parents of College Applicants." 

• Audience Segmentation Leverage AI-scored personas such as "Coding Bootcamp Prospects," "Certification-Driven Professionals," or "Motivated Lifelong Learners" to personalize outreach and improve conversion rates. 

• Audience Activation Deploy across CTV, digital, email, social, and direct mail with AI-validated timing and messaging---ensuring relevance from awareness through enrollment or course start.