Global Lingerie Market

Lingerie Market: Overview

According to Custom Market Insights (CMI), The Global Lingerie Market  is expected to grow at a compound annual growth rate of 8.5% during the forecast period. The market is valued at USD 46.55 billion in the year 2021 it is expected to reach USD 93.1 billion by the year 2030.

The growth rate of the lingerie market is expected to be high in the United States and Canada. Dual income households and high disposable income is expected to help in the growth of the market during the forecast period. There has been an increased demand for sportswear, launches where as well as swimwear across the globe and which is expected to provide better opportunities for growth in the coming years.

Increasing demand for these products will help in generating more revenue in the coming years. The lingerie market in China and India is also expected to have a good share in terms of revenue during the forecast period. The manufacturers of lingerie across the globe are constantly focusing on adopting new business strategies in the form of acquisitions and mergers in order to have a geographical expansion.

These companies are also continuously focusing on enhancing and developing existing products in order to have a competitive edge over the other competitors in the market. As the financial status or the economic status of the developing nations is increasing or improving there is a growth in the purchasing power which has led to the increased demand for lingerie in these regions. The population in these regions is capable of buying high quality products we shall play an important role in the growth of the market during the forecast period. This market is expected to grow due to the increased demand for lingerie that is specific to the occasion.

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Lingerie Market: Growth Drivers

Manufacturers of lingerie concentrate on providing a proper fit for the diverse consumer base. These companies are mindful of the social and cultural outlooks of various nations. The increased purchasing power of the developing nations has been instrumental in the growth of the market.

As these products are accessible in developing nations across the globe the market will continue to grow in the coming years. This market is driven by functional wear. In order to provide better comfort and effective coverage, manufacturers are concentrating on providing products that are functioning specifically. Growing demand for stylish undergarments will drive the market growth for lingerie across the world. Increased mindfulness about the brand will also lead to the growth of the market in the coming years.

Manufacturers are concentrating on providing creative products for intimate wear and this is one of the factors that will drive the market growth in the coming years. As a large number of women population is working in the corporate sector the demand for lingerie will continue to grow in the coming years.

The women of the working class will have a greater demand for these products as they have a high amount of disposable income. In developing nations, there is a growth in the demand for functional lingerie due to the awareness about these products are other factors that will drive the market growth order improved standard of living and better hygiene practices. The demand for luxury Lingerie will also grow in developing nations due to an increase in the purchasing power of women in these regions.

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Lingerie Market: Regional Analysis

Europe has dominated the market in the past with a share of about 35% In terms of revenue. This region is expected to have a dominant position during the forecast period. The presence of various key market players in the European region will be another reason that will drive the market growth during the forecast period. This region has seen a great demand for lingerie of luxurious brands and premium products. These manufacturers are constantly focusing on providing quality products with various designs and shapes in order to meet the demands of a diverse population.

The presence of limited editions for lingerie will be one of the major factors driving the growth of the market in the coming years period there has been an increase in the preference for lingerie of the premium type in this region which shall generate a large amount of revenue in the coming years. A wide range of availability of these products and more penetration of the online platforms will drive the market growth of this region in the coming years.

Apart from the European region, the Asia Pacific region is also expected to have good market growth in the coming years. It is expected to grow at a higher compound annual growth rate in the coming years which is expected to be 7.8%. In most of the developing nations in the Asia Pacific region, the purchasing power of consumers has increased. There has also been a change in the lifestyle of these consumers.

Lingerie Market: Recent Developments

• Non underwire Brallete produced by Everlanes was launched in the market in the year 2019 along with four different types of underwears like the bikini, the thong, the high rising store and a regular hipster.
• Bravissimo launched a website for the US in the year 2019 and it also opened a store in New York City. Different types of bra cups ranging from D L will be offered by this market player for women having a heavier breast size.

Key Players:

• Victorias Secret
• Pink
• Zivame
• GapBody
• Amante
• Bare Necessities
• Calvin Klein
• Triumph
• Marks And Spencer
• Jockey

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The global Lingerie market is segmented as follows:

By Type

• Brassiere
• Knickers
• Cheaper
• Sportswear
• Others

By Distribution Channel

• Multi brand stores
• Specialty stores
• Online platform

On the basis of Geography

North America

• The U.S.
• Canada
• Mexico

Europe

• France
• The UK
• Spain
• Germany
• Italy
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America

Browse Other Custom Market Insights coverage of the Global Consumer Goods Industry

• Global Plus Size Clothing Market 

• Global Spas and Beauty Salons Market 

• Global Wet Wipes Market 

• Global Online On-Demand Laundry Service Market 

• Global Male Grooming Products Market