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GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a granular level. Understand who lives in a catchment, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
Overview
Overview
GapMaps Demographics Data for Australia - Sample
GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent demographic datasets down to a granular level. Understand who lives in a catchment, where they work and their spending potential which allows you to:
- better understand your customers
- identify optimal locations to expand your retail footprint
- define sales territories for franchisees
- run targeted marketing campaigns.
Sample Basic Demographics Data (supplied at SA1 Level)
- Population Estimates (2022)
- Historic Population (2011- 2022)
- 2021 Census Metrics: Age, Income, Occupation, Place of Birth, Students, Household Size, Dwelling Tenure, Dwelling Structure, Family Composition, No. Motor Vehicles, Monthly Mortgage, Weekly Rental, Number of Bedrooms, SEIFA, Motor Vehicle Census 2021
GapMaps provides key variables at SA1 Level
Requirement for subscription request:
Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.
If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com >.
Example fields:
- Historic Population
- 2021 Population
- 2021 SEIFA
- 2021 Generation (No. of Residents)
- 2021 Aboriginal and or Torres Strait Islander
- 2021 Age Profile (No. of Residents, 1 year bands)
- 2021 Age Profile (No. of Residents, 5 year bands)
- 2021 Age Profile (No. of Residents,10 year bands)
- 2021 Age Profile (No. of Residents, Edu. 2 Bands)
- 2021 Occupation (No. of Employed Residents Aged 15+)
- 2021 Australian Defence Force (No. of Residents Aged 15+)
- 2021 Method of Travel to Work (No. of Employed Res Aged 15+)
- 2021 Marital Status by Gender (No. of Residents Aged 15+)
- 2021 Marital Status (No. of Residents Aged 15+)
- 2021 Social Marital Status (No. of Residents Aged 15+)
- 2021 Place of Birth (No. of Residents)
- 2021 Age Profile (No. of Estimated Resident Population, Edu. Bands)
- 2021 Age Profile (No. of Estimated Resident Population, Male)
- 2021 Age Profile (No. of Estimated Resident Population, Female)
- 2021 Students by School Type (No. of Residents in Education)
- 2021 Language Spoken at Home (No of Residents)
- 2021 Religious Affiliation Sum (No of Residents)
- 2021 Religious Affiliation (No of Residents)
- 2021 Students Detailed (No. of Residents in Education)
- 2021 Students (No. of Residents in Education)
- 2021 Weekly Personal Income (No. of Residents Aged 15+)
- 2021 Weekly Household Income (No. of Households)
- 2021 Place of Residence 1 Year Ago (No. of Residents)
- 2021 Place of Residence 5 Year Ago (No. of Residents)
- 2021 Family Employment Status (No. of Families)
- 2021 English Language Proficiency (No. of Persons Born Overseas)
- 2021 Ancestry - Country (Sum of Responses)
- 2021 Parents Birthplace (No. of Residents)
- 2021 Need for Assistance - Core Activity (No. of Residents)
- 2021 Long Term Health Conditions (Sum of Responses)
- 2021 Ancestry Summary (Sum of Responses)
- 2021 Highest Level of Education Achieved (No. of Residents Aged 15+)
- 2021 Number of Children ever born (No. of Women 15+)
- 2021 Family Composition (No. of Families)
- 2021 Family Composition (No. of Residents)
- 2021 Family Blending (No. of Couple Families with Children)
- 2021 Households
- 2021 Households - Family
- 2021 Relationship in Household (No. of Private Dwellings)
- 2021 Household Size (No. of Private Dwellings)
- 2021 Dwelling Structure (No. of Private Dwellings)
- 2021 Dwelling Structure (No. of Residents)
- 2021 Dwelling Tenure (No. of Occupied Dwellings)
- 2021 Monthly Mortgage (No. of Occupied Mortgaged Dwellings)
- 2021 Weekly Rental (No. of Occupied Rented Dwellings)
- 2021 Number of Bedrooms (No. of Occupied Dwellings)
- 2021 No. Motor Vehicles (No. of Dwellings)
- 2021 Household Composition (No. of Households)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Demographics - Australia Sample Data | Last 1 revisions | All future revisions | Not included | Not included |
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