Sold by: ShareThis Inc
Deployed on AWS
ShareThis collects consented pseudonymous digital behavioral data captured in real-time through our content engagement tools on over 600M global web pages. It provides rich insights into consumer’s daily interactions and interests through their online behavior - searches, clicks, shares, and pages visited.
Overview
Derived from ShareThis’ digital behavioral data, Interest Scores capture consumer intent signals that indicate a user’s interest level across 180 CPG product categories. Map users currently engaging with specific products online and use ShareThis data to target those who demonstrate a higher interest and are more likely to convert. Personalize their experience and increase sales from online behavior. Recognize cross-interest patterns and identify unexplored opportunities within various CPG product categories.
Use-Cases CPG clients use ShareThis Interest Scores, often in combination with ShareThis Consumer Behavioral Data and other data sources, to improve business performance and accelerate growth across various use-cases:
Targeting & Activation Build segments more likely to engage and convert Get insights into new and unexplored opportunities in very competitive spaces or saturated markets Personalize the overall shopping experience
Customer Acquisition Understand your target audience’s interests across other products categories Improve existing customers’ segmentation to generate optimal conversion strategies and new interest profiles Increase sales from online behavior through targeted special offers and products recommendations
Insights & Analytics Uncover cross-interest patterns and trends across various product categories Get insights into what customers are interested in and expand new product research and development
Details
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Pricing
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Vendor refund policy
Refunds are not offered for this product
Legal
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Monthly CPG Interest Score | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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This free sample contains Interest Scores for anonymized users with a high engagement and interest level in baking products in the last 30 days. Reach and target heavy bakers currently showing intent to purchase based on their online behavior and activities.
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in cereal products in the last 30 days. Reach and target breakfast eaters currently showing intent to purchase based on their online behavior and activities.
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in canned goods in the last 30 days. Reach and target homecook shoppers currently showing intent to purchase based on their online behavior and activities.
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in pet products in the last 30 days. Reach and target pet owners currently showing intent to purchase based on their online behavior and activities.