Derived from ShareThis’ digital behavioral data, Interest Scores capture consumer intent signals that indicate a user’s interest level across 180 CPG product categories. Map users currently engaging with specific products online and use ShareThis data to target those who demonstrate a higher interest and are more likely to convert. Personalize their experience and increase sales from online behavior. Recognize cross-interest patterns and identify unexplored opportunities within various CPG product categories.

Use-Cases CPG clients use ShareThis Interest Scores, often in combination with ShareThis Consumer Behavioral Data and other data sources, to improve business performance and accelerate growth across various use-cases:

Targeting & Activation Build segments more likely to engage and convert Get insights into new and unexplored opportunities in very competitive spaces or saturated markets Personalize the overall shopping experience

Customer Acquisition Understand your target audience’s interests across other products categories Improve existing customers’ segmentation to generate optimal conversion strategies and new interest profiles Increase sales from online behavior through targeted special offers and products recommendations

Insights & Analytics Uncover cross-interest patterns and trends across various product categories Get insights into what customers are interested in and expand new product research and development