UST Voice AI Platform for Retail and QSR Digital Ordering on AWS

UST Voice AI Platform for Retail and QSR Digital Ordering on AWS is a conversational AI solution for natural, hands-free customer interactions at kiosks, digital menu boards, drive-thru, and other self-service channels. Built on AWS, the platform combines automatic speech recognition (ASR), natural language understanding (NLU), and real-time HTML5 content to make digital ordering faster, accurate, and accessible.

Designed for retailers and quick-service restaurants, the platform turns compatible kiosks and digital signage into multilingual voice assistants. Customers speak naturally to browse menus, customize items, apply offers, and complete orders without touching a screen, while staff gain a digital teammate that absorbs routine workloads during peak periods. Edge-to-cloud deployment on AWS delivers low latency at the point of service with centralized control and security. UST provides implementation, integration with POS and back-end systems, and 24×7 managed support, with a privacy-first architecture that includes encryption and optional zero data logging to align with enterprise security and compliance standards.

Brands use UST Voice AI Platform to scale conversational AI, digital ordering, and analytics across locations, increasing throughput, average check size, and customer satisfaction while standardizing customer journeys on AWS infrastructure.

Key Features

• Conversational AI for touch-free engagement: Enables natural, hands-free voice interactions at kiosks, digital menu boards, and drive-thru endpoints so customers can place and modify orders without touching a screen.
• High-accuracy ASR and NLU for complex orders: Combines automatic speech recognition and natural language understanding to handle multi-item, customized food and retail orders, including modifiers, combos, and special requests in noisy environments.
• Multilingual voice assistant with 86+ languages: Supports over 86 languages and accents so global brands can deliver localized, accessible self-service experiences and consistent voice journeys across regions.
• “No wake word” activation with intelligent detection: Uses intelligent detection and proximity capabilities to initiate voice interactions without a wake word, greeting customers as they approach and guiding them into the ordering flow.
• Real-time HTML5 content rendering on digital displays: Synchronizes menus, pricing, and promotions with spoken interactions, updating on-screen visuals and recommendations in real time as customers speak and confirm choices.
• Edge-to-cloud deployment on AWS: Leverages AWS services to process interactions close to the endpoint while maintaining centralized management and security, making it easier to scale from pilots to multi-site and multi-region estates.
• Integration-ready with POS, kiosks, and enterprise systems: Provides APIs and SDKs for integration with POS, kiosk platforms, CRM, loyalty, ordering apps, and digital signage so the voice AI layer fits into existing retail and QSR technology stacks.
• Privacy-first architecture and analytics: Implements encryption in transit and at rest, with optional zero data logging, while capturing voice and interaction analytics such as order completion, upsell performance, and engagement.

Benefits

• Reduce wait times and increase throughput: Automates routine ordering flows and keeps queues moving during rush periods, helping QSRs and retailers serve more customers per hour.
• Boost average check size with intelligent upsell: Uses context-aware prompts to suggest add-ons, upgrades, and bundles at the right moment in the conversation, driving higher ticket values.
• Improve order accuracy and customer satisfaction: Confirms items, modifiers, and special instructions through clear voice prompts and read-backs, reducing misheard orders, remakes, and waste.
• Deliver safer, more hygienic self-service journeys: Enables fully touchless ordering at kiosks and digital signage, supporting hygiene and safety expectations by reducing shared surface contact.
• Enhance accessibility and inclusivity: Provides voice-first interactions that help customers who struggle with touchscreens or small text, while multilingual capabilities support non-native speakers and travelers.
• Relieve staffing pressure and support peak periods: Acts as a digital teammate that handles repetitive front-of-house ordering tasks, freeing employees to focus on hospitality, food preparation, and exception handling.
• Standardize and scale consistent experiences: Delivers centrally managed voice flows, menus, and branding across locations using AWS infrastructure, with room for local variations in language, pricing, and offers.
• Gain insights to optimize menus and operations: Transforms conversational and ordering data into insights that inform menu design, pricing, staffing, and performance for continuous improvement.