Sold by: Pictory
Pictory is an AI powered video creation platform built for scale. Enterprises use Pictory to transform text articles presentations and long form content into engaging videos quickly and efficiently. With robust APIs and smart templates Pictory enables large scale automation of training marketing and informational videos. Trusted by thousands now available with the convenience and security of AWS Marketplace.
4.6
Overview
Transform Text and Long Form Content into Scalable High Quality Video
Pictory is an AI powered video creation platform purpose built for enterprises that need to produce video content at scale without the traditional complexities of editing tools or creative bottlenecks. Designed to convert long form content such as articles, documents, presentations and training material into professional quality videos Pictory dramatically reduces the time and cost of video production. With powerful AI capabilities Pictory automatically extracts key messages, generates scenes, adds voiceovers captions and background music and delivers polished videos in minutes. This makes it ideal for enterprise use cases such as learning and development corporate communications marketing sales enablement and customer education.
API First Platform for Automation and Integration
Enterprises today need automation and flexibility. That is why Pictory is built with a robust and secure API layer that allows seamless integration with existing content management systems, LMS platforms, knowledge bases and internal tools. Whether your organization is looking to transform thousands of help articles into video tutorials or generate multilingual training modules for a global workforce, Pictory API supports video generation at scale. The platform includes smart templates, voice customization brand kits and programmatic controls for full creative and operational flexibility. Developers and automation teams can easily trigger video creation workflows, track progress and manage assets all through secure documented API endpoints. Pictory is SOC 2 compliant and enterprise ready supporting your compliance and scalability needs.
Enterprise Benefits Speed Scale and Engagement
By choosing Pictory on AWS Marketplace enterprises benefit from streamlined procurement consolidated billing and trusted AWS infrastructure. Teams across departments from HR and compliance to sales and customer success can create high quality on brand videos in a fraction of the time. The platform supports collaboration with role based access controls, shared workspaces and governance features that align with corporate security policies. Whether you are a Fortune 500 company or a fast growing mid market business Pictory empowers your teams to create, manage and scale video content like never before.
Highlights
- AI Powered Video Creation from Text and Documents Turn blogs, whitepapers, training manuals and presentations into engaging videos automatically. Pictorys AI identifies key content, generates scenes, adds voiceovers and captions and delivers ready to share videos in minutes with no design or editing skills required.
- Enterprise Grade API for Video at Scale Automate video creation with a robust API from Pictory. Generate thousands of videos programmatically integrated with your content systems, apply brand templates, and manage output at scale. Ideal for learning and development, customer support, and marketing teams creating large volumes of content.
- Secure Collaborative and Compliant Pictory is SOC 2 certified and built for enterprise collaboration. Features include role based access shared workspaces content governance and secure AWS infrastructure ensuring your video workflows meet corporate IT and compliance standards.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Enterprise Plan | For companies who need to scale video creation. 5 users included | $6,500.00 | |
API Plan | 1200 credits | $948.00 | - |
Dimension | Cost/unit |
|---|---|
Additional 1000 credits | $450.00 |
Vendor refund policy
Pictory offers its Services under several different plans including a 14-day trial to help you decide on the best subscription for your needs. For refunds, please contact our Support team at support@pictory.ai
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
We have live support present inside our application or you can write an email to our support team.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Dennis N.
Easy Video Ads Creation with Pictory AI
Reviewed on Feb 18, 2026
Review provided by G2
What do you like best about the product?
I use Pictory AI for Facebook ads, and it makes it really easy to create the ads, especially video ads. Their tools are just really easy to use. I appreciate that their pricing is very straightforward. Pictory AI is just an overall great platform. I'd say ease of use is what I like most. I've used some other software programs that do similar things, and they're nowhere near as easy to use as Pictory AI. It's also really quick. Some of the other software I used was very slow, and this is much faster. The initial setup was really easy too.
What do you dislike about the product?
It doesn't have some of the more advanced features like captioning. And the selection of avatars and voices are pretty weak.
What problems is the product solving and how is that benefiting you?
Pictory AI makes it really easy to create video ads for Facebook. Their tools are simple to use, pricing is straightforward, and the platform is great overall.
Muzammil G.
Effortless Video Creation with Polished, Professional Results
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
Pictory AI makes video creation extremely easy, even for non-technical users. The readyto use templates help quickly turn ideas, scripts, or text into engaging videos without spending too much time on editing. I first used Pictory about a year ago, and it has become more advanced and polished since then. The improvements in features, flexibility, and output quality are clearly noticeable. It simplifies the entire video creation process, saves time, and helps produce professional looking videos efficiently, making it a reliable and practical tool for content creators.
What do you dislike about the product?
One thing I dislike about Pictory AI is that the template selection feels limited and not very impressive compared to other video tools. While the core features are useful, the lack of strong, creative templates makes it harder to make standout videos quickly. Another concern is the pricing at around inr1,600 for 200 one minute videos, it doesn’t feel like good value for what you get. The platform also doesn’t feel as advanced as some alternatives, especially when converting audio to video, where results can be less polished. Overall, it works but could improve in templates, value, and video quality.
What problems is the product solving and how is that benefiting you?
Pictory AI solves the problem of quickly turning text, scripts, or basic ideas into videos without requiring advanced video editing skills. When I first used this tool about a year ago, it was helpful for creating simple videos in less time. At that time, the platform felt decent for basic needs, especially for beginners who wanted an easy way to start video creation without complex software. Even though the template options were limited, the tool still served its purpose and was useful for light content creation. However, as time has passed and many video creation tools have become more advanced, Pictory AI now feels a bit behind in certain areas. While it has improved technically, the template library has not evolved enough to match current industry standards. Because of this, the overall value feels lower today compared to earlier. The pricing also no longer feels justified when compared with other tools that offer better templates, more advanced features, and greater flexibility. Overall, Pictory AI was a good solution for its time and helped simplify video creation, but based on today’s expectations, it could benefit from better templates, improved audio-to-video results, and more competitive pricing.
Mario B.
Pictory Is a Game-Changer: Fast Script-to-Video, Great Getty Footage, Easy Captions
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
I run a digital marketing agency, so I am always racing against the clock. Pictory has been a total game-changer for us.
The feature I use the most is Script-to-Video. You literally just paste your text, and it builds the video for you. Usually, AI tools pick really weird or irrelevant stock footage, but Pictory uses Getty Images, so the clips are actually high quality and make sense with the context.
I also love how easy the captioning is. We have to pump out a lot of Reels and Shorts for clients; taking a long video and chopping it up used to take my team hours. Now, Pictory does the heavy lifting in minutes. It’s super easy to use, too—I don’t have to train new staff on how to use it, they just get it.
The feature I use the most is Script-to-Video. You literally just paste your text, and it builds the video for you. Usually, AI tools pick really weird or irrelevant stock footage, but Pictory uses Getty Images, so the clips are actually high quality and make sense with the context.
I also love how easy the captioning is. We have to pump out a lot of Reels and Shorts for clients; taking a long video and chopping it up used to take my team hours. Now, Pictory does the heavy lifting in minutes. It’s super easy to use, too—I don’t have to train new staff on how to use it, they just get it.
What do you dislike about the product?
There isn't much to complain about, but if I had to pick something, I’d say the AI voices could be a tiny bit more flexible. They sound great (way better than the old robotic ones), but sometimes I wish I could tweak the emotion or emphasis on specific words a bit more. But the team releases updates constantly, so I wouldn't be surprised if that gets added soon.
What problems is the product solving and how is that benefiting you?
Speed and sanity. Before using this, video editing was a massive bottleneck for us. We were either overpaying freelancers for simple edits or wasting hours trying to do it ourselves in complex software.
Now, we use Pictory to take boring content—like Zoom calls or blog posts—and turn it into engaging social media clips instantly. It has allowed my agency (Keenfunnel) to offer video services without needing to hire a full-time video editor. It basically pays for itself.
Now, we use Pictory to take boring content—like Zoom calls or blog posts—and turn it into engaging social media clips instantly. It has allowed my agency (Keenfunnel) to offer video services without needing to hire a full-time video editor. It basically pays for itself.
Jugal J.
The easiest way to repurpose long content into social-ready videos
Reviewed on Sep 24, 2025
Review provided by G2
What do you like best about the product?
It’s incredibly fast at turning blogs, webinars, and podcasts into short, shareable clips. I also love the automatic captioning and branding features—it makes my content look professional with minimal effort.
What do you dislike about the product?
The editing options are good but sometimes I wish I had a bit more creative control over transitions. That said, it covers 90% of what I need without extra work.
What problems is the product solving and how is that benefiting you?
Pictory solves my biggest challenge: keeping up with social media content demands. Instead of spending hours editing, I now fill my content calendar in minutes, keeping my audience engaged consistently.
Mark D.
Video Creation from Text
Reviewed on Aug 23, 2025
Review provided by G2
What do you like best about the product?
It turns long blog posts, articles, and scripts into videos using stock footage and AI voice overs. Good selection of voices and background music.
What do you dislike about the product?
Sometimes the choice of visuals can be a bit generic or not spot-on, so I have to manually adjust clips and find better visuals manually.
What problems is the product solving and how is that benefiting you?
It's a great way to come up with visuals for a voice only project.