The purpose of LikeFolio  Consumer Purchase Intent & Sentiment data is to give equity investors and corporate stakeholders critical insights into consumer spending behavior and happiness on Main Street before they become news on Wall Street or issues in the boardroom.

Data Descriptions

Purchase Intent Data is generated when a social media user tweets about a brand or product in a manner that indicates the user has very recently, is currently, or is definitely planning to do business with the company. For AAPL this might be "got a new iPhone", for YUM it might be "drive thru at taco bell is", for SFIX it might be "got my first stichfix".

Positive Consumer Sentiment Data is generated when a social media user tweets something positive about a brand or product owned by the covered company.

Negative Consumer Sentiment Data is generated when a social media user tweets something negative about a brand or product owned by the covered company

Mention Count Data is generated when a social media user tweets about any brand or product (including common slang and misspellings).

Historical Data from Jan 1, 2012 through yesterday. Updated Daily.

Purchase Intent Data and both Sentiment Data sets are subsets of total mention count data.

Data in this product has been anonymized and/or aggregated.

Schema

Our data schema is available in this document. 

Proof

LikeFolio's 2019 data performance white paper gives examples of how this data may be used to effectively predict future stock price movement, especially leading into quarterly earnings reports.

A study by Georgetown University , based purely on LikeFolio Purchase Intent data, concluded that it is "predictive of upcoming sales, and the unexpected component of sales growth at the firm level."

DDQ

Click here to download LikeFolio's data due diligence questionnaire 

Use Cases

Quantitative Funds use THIS data set to identify shifts in consumer spending behavior around brands owned by publicly traded companies. Most quant funds use this trial data to confirm that they will be able to extract alpha from the data that is not correlated to their existing data inputs.

Financial Platforms use our data to provide their users/clients with unique, alternative insights into consumer behaviors via integrations into their digital platforms (screeners, chart solutions, etc)

Marketing Professionals use our BRAND BREAKDOWN DATA SET to track the effectiveness of marketing campaigns, product rollouts, and competitor offerings. Pls inquire for brand-level data.

Contact

Contact Us 

Coverage

This product contains four data sets for each of the following publicly-traded companies:

Private Companies:

GLOSSIER_P
VPX_P
IMPOSSIBLE_P
BUMBLE_P
CEC_P

Public Companies:

AAL
AAP
AAPL
ADAUSD
ADBE
ADDYY
ADP
ADSK
AEO
AFL
ALGT
ALK
ALL
ALLY
AMTD
AMZN
AN
ANF
ANGI
ANTM
APRN
ARLO
ASNA
ATZ.TO
AXP
AZO
BABA
BAC
BBBY
BBRYF
BBW
BBY
BF.B
BGS
BIG
BJRI
BKNG
BLMN
BMWYY
BOOT
BREW
BTCUSD
BUD
BURL
BYND
C
CAJ
CAKE
CAR
CASY
CBRL
CCL
CGC
CHD
CHDN
CHH
CHUY
CHWY
CL
CLX
CMG
COST
CPB
CRM
CROX
CTXS
CUERVO.MX
CURLF
CVNA
CVS
CVX
DAL
DBI
DBX
DDAIF
DDS
DE
DENN
DFS
DG
DISH
DLTR
DNKN
DPZ
DRI
EAT
EBAY
EFX
EL
ELY
EOSUSD
ETFC
ETH
ETHUSD
ETSY
EXPE
EXPR
F
FB
FCAU
FDX
FIT
FITB
FIZZ
FL
FRAN
FRGI
FRHHF
FTR
GDDY
GES
GIII
GIS
GM
GNC
GOOGL
GOOS
GPC
GPRO
GPS
GRMN
GRPN
GRUB
GSAT
GTBIF
H
HA
HAIN
HAS
HBC.TO
HBI
HD
HEAR
HELE
HENOY
HLT
HMC
HOG
HOME
HRB
HTZ
HULU_B
HYMTF
IBM
IHG
INTC
INTU
IRBT
JACK
JBLU
JBSS
JWN
K
KHC
KIMTF
KMB
KMX
KO
KODK
KR
KSS
LB
LE
LOGI
LOVE
LOW
LULU
LUV
LYFT
M
MAR
MAT
MCD
MDLZ
MED
MGI
MIK
MKC
MNST
MO
MONC.MI
MPC
MSFT
NEWR
NFLX
NINOY
NKE
NSRGF
NTGR
NVDA
NWL
OLLI
ORLY
OXM
PANDY
PEP
PETS
PG
PGR
PII
PINS
PIR
PLAY
PLCE
PLNT
PMMAF
PPRUY
PSX
PYPL
PZZA
QSR
RAD
RCL
REV
RH
RL
RLH
ROKU
ROST
ROVIO.HE
RUTH
RVLV
S
SATS
SAVE
SBUX
SCHW
SCVL
SEPHORA_B
SFIX
SFM
SHAK
SHW
SIG
SIRI
SJM
SKX
SKYW
SMRT
SNA
SNAP
SONO
SPOT
SQ
STAY
STZ
SWK
TAP
TCX
TGT
TIF
TJX
TLRD
TLRY
TLYS
TM
TOY.TO
TPR
TPX
TRIP
TRUP
TRVG
TSLA
TTWO
TUES
TWNK
TXRH
TZOO
UAA
UAL
UBER
UHAL
UI
ULTA
UPS
URBN
USB
USM
V
VG
VLKAY
VRSN
VZ
W
WBA
WDFC
WEN
WH
WHR
WING
WIX
WU
WW
WWE
XRX
YETI
YUM
ZENUSD
ZM

"Dead" Public Companies:

AET
BEL
BETR
BKS
BOJA
FRSH
FTD
HOT
JMBA
KATE
KORS
LNKD
LQ
NTRI
P
PF
PLKI
RAI
RHT
SFS
SPLS
UBNT
VA
WFM
WYN
ZOES

Custom Data Slices available upon request