Sold by: Invoca
Deployed on AWS
Invoca is the cloud leader in AI-powered conversation intelligence for revenue teams. Their platform gathers data from each digital touchpoint and human interaction with deep integrations with leading technology platforms. With this, marketing, sales, customer experience, and ecommerce teams can create better customer experiences with more conversions and higher revenue.
4.5
Overview
Invoca is an AI powered revenue execution platform that connects marketing, commerce and contact center teams to orchestrate seamless buyer journeys and deliver the best AI-driven buyer experiences.
By using a comprehensive platform with deep integrations with leading technology platforms revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales.
Invoca's comprehensive revenue execution platforms enable B2C marketing, sales, and contact centers to drive more revenue by connecting the entire buyer journey from the first touch to the final sale. By understanding how online channels like paid media, social, and websites convert customers, marketing teams can optimize their spend, allocate budgets more effectively, and drive more quality leads.
This same data informs contact centers and sales teams as the buyer journey shifts to offline. With visibility into each caller's digital buying journey, contact centers can direct calls to the right agent and start the conversation with an understanding of what the customer needs. This improves the entire buying experience and transforms conversations into seamless, personalized experiences that convert more revenue.
By precisely tracking and connecting the caller's digital and call experiences and extracting data and insights from their conversations using AI to understand and anticipate their needs, Invoca is uniquely positioned to help businesses accelerate revenue growth by:
-Improving conversions and ROAS from search and digital advertising -Automating contact center quality management and improving agent performance -Improving call handling,conversion, and customer experience across all locations.
With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
For more information, visit <www.invoca.com >.
To learn more about how to find the plan that's right for your business, please contact us at partners@invoca.com .
For custom pricing, EULA, or a private contract, please contact AWS-Marketplace@invoca.com , for a private offer.
Highlights
- Attribute phone conversions from digital advertising to improve performance, bid optimizations, and ad targeting. Measure digital marketing performance & make better strategic decisions with unified online & offline data.
- Connect phone leads to CRM records & pass call disposition, opportunity stage, & revenue from CRM to Invoca to fuel better optimizations. Enrich customer profile data with phone conversion and caller data to get more accurate customer profiles for optimized audience targeting. Improve ecommerce, online conversions & A/B testing with data on when, where and why website visitors convert via phone call.
- Transform your contact center with Invoca by intelligently routing high-value prospects (bypassing frustrating IVRs) using real-time journey insights to appropriate resources. Empower personalized, efficient conversations with complete digital context, dramatically boosting conversion rates and customer satisfaction. Leverage AI-powered performance scoring to elevate agent coaching and maximize revenue.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Annual Agreement | Quickstart Pricing (Starting At). Custom Available via Private Offer | $10,000.00 |
Custom Annual Agreement | Custom Solutions Available via Private Offer Request | $0.00 |
Vendor refund policy
No Refunds
Legal
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Delivery details
Software as a Service (SaaS)
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Support
Vendor support
Please contact a member of our support team at questions@invoca.com or visit our community web page for support resources.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Raven V.
Seamless Google Ads Integration and Insightful Call Tracking
Reviewed on Mar 24, 2026
Review provided by G2
What do you like best about the product?
As the digital marketing manager for TotalCare, I love how easy the platform is to navigate and how it truly helps with our marketing team’s attribution efforts. I also love my devoted, dedicated Invoca team, especially Lauren, who is communicative and really helps connect us to the different departments we need to be connected with to get the best out of the platform.
What do you dislike about the product?
The only thing that I would change about Invoca is the process to get to Gold AI section. I would’ve loved for that process to be a little quicker, as it required many man hours to go into each call and kind of train the AI to identify what is a high intent phone call.
What problems is the product solving and how is that benefiting you?
I use Invoca to qualify phone calls from Google Ads, ensuring we bring in high-intent patients. It helps us attribute Google Ads' performance, keeping the C-suite focused on patient acquisition and healthcare delivery. Invoca effectively monitors our ad efforts for better results.
McKenna S.
Effortless Call Analysis with Invoca
Reviewed on Mar 24, 2026
Review provided by G2
What do you like best about the product?
I appreciate Invoca for its ease of use and efficiency. I really like the signaling feature and how I can build out the funnel to analyze where we're falling short. Invoca is valuable because it's the only tool we have that can provide this kind of detailed information. I also love the integrations Invoca has built-in, like Google Ads, Meta, and AEP.
What do you dislike about the product?
I wish we could have some filters in the reporting section. I wish we could search for customer phone in the call report section. I would also love to see as many columns as possible for attributes.
What problems is the product solving and how is that benefiting you?
I use Invoca for phone tracking. It gives us visibility into where our phone calls come from and helps us set qualifiers to ensure we get our most qualified leads to the right queue.
Real Estate
Easy Setup and Dynamic Number Insertion Across Channels
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
Easy setup and dynamic number insertion across different marketing channels.
What do you dislike about the product?
Wish there was a better training system when a new user joins
What problems is the product solving and how is that benefiting you?
Helps us get an ad level description of any leads that may interact with our sites, tfns
Insurance
Improved time managment
Reviewed on Jan 24, 2026
Review provided by G2
What do you like best about the product?
Conversation intelligence for analyzing and transcribing calls, with call scoring, plus digital marketing features, and overall ease of use.
What do you dislike about the product?
I have some legal and privacy concerns around call recording, along with issues with customer support. I also found there’s a steep learning curve when it comes to implementation and integration.
What problems is the product solving and how is that benefiting you?
It has improved my time management and helped increase my marketing ROI.
Parthip N.
Unmatched Insights Linking Marketing to Real Customer Conversations
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
What I appreciate most about Invoca is the way it clearly links marketing activities to actual customer conversations. While many tools concentrate on tracking clicks or impressions, Invoca takes it further by revealing what truly occurs when a customer makes a call. This level of insight enables teams to better understand customer intent, enhance campaign performance, and make more informed decisions rather than relying on assumptions.
I also value how Invoca connects marketing, sales, and contact centers. It offers a practical solution that goes beyond just analytics.
I also value how Invoca connects marketing, sales, and contact centers. It offers a practical solution that goes beyond just analytics.
What do you dislike about the product?
Nothing actually which is surprising, I like Invoca.
What problems is the product solving and how is that benefiting you?
Invoca addresses the challenge of identifying which marketing activities truly generate valuable phone calls. By connecting calls and conversations to specific campaigns, it enables me to concentrate on effective strategies, enhance the customer experience, and make more informed, data-driven decisions with greater confidence.