Invoca
InvocaReviews from AWS customer
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Invoca is a platform to better understand your customers and how they are experiencing your brand
What do you like best about the product?
The insights it provides from the conversations customers have with our different call centers and contractors selling our products.
What do you dislike about the product?
Some of the reporting, for example when it comes to transcripts is limited.
What problems is the product solving and how is that benefiting you?
Lead generation, marketing performance evaluation
True Business Partners who are passionate
What do you like best about the product?
The relationships have been the foundation of success leveraging Invoca Services. They act as true business partners who are passionate and committed to helping you leverage the tool to grow your business. The technology is easy to work with and changes can be made very quickly with most changes not requiring Dev technical support.
What do you dislike about the product?
Not much to mention here as we are happy with the services provided and the tools capabilities.
What problems is the product solving and how is that benefiting you?
Effectively routing callers to the appropriate departments to enhance customer experience and efficiency. In addition, identifying qualified customers and honing in on those customer to ensure its a seamless experience getting them connected with the appropriate team. Moreover, the tool allows us to bridge the gap with customers who are purchasing through the phone channel rather than through the website which creates a blind spot for marketing.
Great Visibility Into Guest Journeys
What do you like best about the product?
I really appreciate how intuitive Invoca is to use and how quickly my team was able to adopt it. The call tracking and attribution features give us clear visibility into where our leads are coming from and how marketing campaigns are performing. The reporting is easy to customize, which saves a lot of time when sharing insights with leadership. Most importantly, Invoca has helped us better understand the guest journey and improve our conversion rates by connecting online activity with phone interactions.
What do you dislike about the product?
Setting up AI Signals can be time-consuming and requires careful configuration to get them working exactly as intended. Once they’re in place, though, they provide great insights and are very reliable.
What problems is the product solving and how is that benefiting you?
Invoca helps us connect inbound calls to specific marketing campaigns, giving us full visibility into which efforts are actually driving conversions. It also solves the challenge of understanding the quality of leads by providing call recordings and AI-driven insights, so we can see not just volume but intent. This has allowed us to optimize spend, improve the guest experience, and increase revenue by focusing on campaigns and channels that deliver the best results.
WMX Invoca Review
What do you like best about the product?
It's very easy to use, intuitive, and has helped our clients pull data from multiple sources so we can better make decisions on where to allocate budgets and optimize spend.
What do you dislike about the product?
I wouldn't say I dislike anything particular about Invoca. We have to monitor calls, and that process takes a while, which isn't the best, just because it takes a lot of time. However, it's valuable to listen to calls and get insights into what customers are saying to sales reps.
What problems is the product solving and how is that benefiting you?
We had no call tracking for website calls prior to the Invoca implementation. Now we can tell what channels drive calls from the website and we're able to make business decisions from the info we get.
Invoca - Great for all your call tracking and analytics needs
What do you like best about the product?
Invoca is an exceptionally reliable platform, with uptime that is virtually flawless. It meets all our requirements for obtaining detailed call tracking data, which is essential for powering our marketing tracking and attribution platform, Atrilyx. The platform provides a wide range of integrations and a robust API, enabling us to send collected call data to various platforms such as Google Ads, Meta, LinkedIn, X, and TikTok for marketing optimization. Additionally, Invoca delivers comprehensive AI-driven call insights, allowing us not only to track calls but also to evaluate call performance and focus on optimizing for the most valuable calls.
What do you dislike about the product?
The only drawback we've encountered with Invoca is that, as an agency managing numerous clients with varying needs for privacy and access, we don't have enough granular controls to set permissions at the client level. However, the Invoca team has been supportive in helping us find workarounds and is considering adding these features to their roadmap.
What problems is the product solving and how is that benefiting you?
Invoca offers call attribution for our clients' marketing campaigns, enabling our attribution platform, Atrilyx, to determine the source of each call and assign credit to the marketing channels that generated them within our multi-touch attribution system. Their AI Signal call analysis also helps us identify high-quality calls, allowing us to optimize our campaigns to focus on the most valuable incoming calls.
Seamless Call Tracking with Excellent Account Support
What do you like best about the product?
Invoca has been a game-changer for Truvista Fiber in helping us track, attribute, and optimize our inbound calls with accuracy. The platform integrates seamlessly with our digital campaigns, giving us the visibility we need to understand which channels are driving the most qualified leads. The reporting dashboards are intuitive and provide real-time insights that allow our team to make faster, data-driven decisions.
A big highlight for us has been working with our account manager, Sarah. She consistently goes above and beyond to ensure we’re getting the most out of Invoca — whether it’s proactive recommendations, answering questions quickly, or walking us through new features. Her expertise and support make the platform even more valuable.
A big highlight for us has been working with our account manager, Sarah. She consistently goes above and beyond to ensure we’re getting the most out of Invoca — whether it’s proactive recommendations, answering questions quickly, or walking us through new features. Her expertise and support make the platform even more valuable.
What do you dislike about the product?
There’s very little to dislike. Some of the more advanced features require a bit of a learning curve, and the initial setup took time to get fully aligned with our systems. That said, the Invoca team — especially Sarah — provided excellent support throughout, so these challenges were quickly addressed.
What problems is the product solving and how is that benefiting you?
Invoca is helping Truvista Fiber bridge the gap between our digital marketing campaigns and the inbound calls that drive a large portion of our customer acquisition. Before Invoca, it was difficult to clearly attribute which campaigns, keywords, or channels were generating quality calls versus unqualified leads. Now, we can accurately track and analyze call outcomes, optimize our ad spend, and reduce wasted budget.
This level of visibility has directly improved our marketing efficiency — lowering our cost per lead, increasing conversion rates, and giving our sales team better insights into customer intent. The ability to connect call data back to digital touchpoints has been invaluable in strengthening both our customer experience and overall ROI.
This level of visibility has directly improved our marketing efficiency — lowering our cost per lead, increasing conversion rates, and giving our sales team better insights into customer intent. The ability to connect call data back to digital touchpoints has been invaluable in strengthening both our customer experience and overall ROI.
Great tool for call tracking and marketing insights
What do you like best about the product?
Invoca gives us clear visibility into call performance by channel and campaign. The AI insights help us understand lead quality, and integrations with reporting tools make it easy to connect call data with sales outcomes.
What do you dislike about the product?
Some of the reporting setup feels a bit complex, and it takes time to customize dashboards. More built-in integrations would make it even smoother.
What problems is the product solving and how is that benefiting you?
Invoca helps us connect phone call data to our marketing campaigns, so we know which channels are truly driving qualified leads. It also improves visibility into customer conversations, letting us measure call quality and optimize spend.
Fantastic Tool & Team
What do you like best about the product?
I think the ease of use and the features that Invoca has. The customer service is incredible overall and they have been extremely helpful with all my questions. I use this every single day, so Inovca definitely is an incredible tool.
What do you dislike about the product?
There is a slight learning curve to it, but once you figure out where everything is, it's extremely easy to navigate.
What problems is the product solving and how is that benefiting you?
Being able to track calls and recordings. We're able to see if our marketing campaigns are working.
User-Friendly, Customizable, Fully Supported!
What do you like best about the product?
The staff at Invoca is thorough, knowledgeable, responsive, and result-driven. As a daily user of Invoca, I can happily report that the experience is intuitive and user-friendly. I also work alongside other teams who utilize their service differently, and I can attest that the experience is fully customizable. With custom fields, endless routing options, and countless ways to collect data (automated reports are my favorite!), Invoca is a winner!
What do you dislike about the product?
Mass-renaming of the phone label (description) is the only thing I've run into that's not possible from the user's end. However, you can submit a ticket to have their team perform the mass rename.
What problems is the product solving and how is that benefiting you?
The use of automated reports helps my weekly discovery of mis-attributed leads.
The use of custom marketing fields makes this possible.
The integration of fallback destinations allows calls to come through even if the marketing data has not been set up properly.
The use of custom marketing fields makes this possible.
The integration of fallback destinations allows calls to come through even if the marketing data has not been set up properly.
"Invoca Review: Driving Sales Intelligence Through Call Tracking"
What do you like best about the product?
With Invoca, we can accurately attribute revenue to specific campaigns and channels, giving us a clearer picture of ROI.
What do you dislike about the product?
After extensive use of Invoca, I can confidently say there are no downsides to report. The platform consistently delivers value, is intuitive to use, and integrates seamlessly with our workflows. Every feature—from call tracking to real-time analytics—has proven useful and reliable. It’s rare to find a solution that checks all the boxes, but Invoca truly does.
What problems is the product solving and how is that benefiting you?
Invoca provides granular tracking of toll-free numbers (TFNs), helping identify which campaigns drive calls and conversions. This is especially critical when TFNs lack call center attribution. I’ve worked directly with Invoca to upload updated TFN lists and ensure accurate routing and reporting. I've flagged issues where calls labeled as “Voice Sale Occurred” were actually non-sales (e.g., bill payments). Invoca responded by offering signal training and updating phrase triggers to improve accuracy. This helps ensure that sales attribution is based on real outcomes, not misleading indicators.
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