Sold by: FunnelÂ
Deployed on AWS
The trusted marketing intelligence platform, centralizes data from 600+ sources, ensuring clean, reliable data that delivers clear, actionable marketing insights.
Overview
Funnel is the marketing intelligence platform that transforms complex marketing data into trusted, business-ready insights. With integrations to 600+ platforms, Funnel centralizes and harmonizes data, empowers marketers to create dashboards and reports without code, and supports advanced measurement, activation, and budget optimization. Whether you need a single source of truth, streamlined reporting, or stronger campaign performance, Funnel helps you unlock more value from your marketing investments.
To tailor your account to your specific needs and receive a private offer, please contact aws-marketplace@funnel.io . For more information, visit https://funnel.ioÂ
Highlights
- Marketing Data Integration Connect, collect, and harmonize data from 600+ platforms with a marketing-ready model that ensures accuracy and consistency. Funnel's Data Hub not only automates transformations but also enforces naming conventions and taxonomy standards, giving teams reliable governance, audit capabilities, and higher data quality, making your data governed, trusted, and ready for any marketing use case.
- Actionable Insights & Reporting Made for marketers, built for insights, Funnel lets you create clear, customizable dashboards and automated reports in minutes. Build from scratch or use prebuilt templates, tailor layouts with drag-and-drop ease, and securely share insights with colleagues or clients, giving teams fast, reliable clarity to track performance and make confident, data-driven decisions.
- Advanced Measurement & Optimization Go beyond reporting with advanced measurement tools, including marketing mix modeling, digital attribution, and incrementality testing, enhanced by AI-driven recommendations. Funnel reveals the true drivers of performance and delivers proactive guidance to adjust spend and maximize ROI, helping businesses continuously improve media efficiency and accelerate sustainable growth.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Subscription plan | Determines which functionality, capacity and products are available | $200,000.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Vendor support
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
0 AWS reviews
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157 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Ya Hui Debbie K.
Not a flexible and scalable software
Reviewed on Aug 22, 2025
Review provided by G2
What do you like best about the product?
It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools.
What do you dislike about the product?
They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms.
What problems is the product solving and how is that benefiting you?
Not really. We ended up using Snowflake.
charles h.
Awesome platform but lots of API limitations
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Easy to use and organize datas. The possibility to do custom views is great if you need to duplicate / manage / standardize your workflow
What do you dislike about the product?
Some platforms dimensions are not available, forcing us to manually upload batch of dataset. But 70 to 80% of what we need is native.
What problems is the product solving and how is that benefiting you?
Time saving and organize dataset
Veronica G.
It has been very useful to me!
Reviewed on Jul 15, 2025
Review provided by G2
What do you like best about the product?
Being able to have all the analytics in one place is really useful and has allowed me to organize my work better. I recommend it to all marketing professionals especially.
What do you dislike about the product?
Many options and results sometimes make me a little lost, but in reality, it's not a bad thing to have several things.
What problems is the product solving and how is that benefiting you?
It has helped me to make better data-driven decisions.
Danilo .
Amazing marketing intelligence experience
Reviewed on Jul 11, 2025
Review provided by G2
What do you like best about the product?
The most helpful thing is that it saves me a lot of hours of work with its automated reports.
What do you dislike about the product?
No downsides I've come across so far in my experience
What problems is the product solving and how is that benefiting you?
It's saving me hours of work and gives me insights into data which is very helpful and helps optimize campaigns.
Jeff M.
Funnel Does a Great Job Aggregating Media Sources from Various Platforms
Reviewed on Jun 04, 2025
Review provided by G2
What do you like best about the product?
Funnel has access to a lot of connections that are critical for a eComm business
What do you dislike about the product?
Not an issue per se but Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable.
What problems is the product solving and how is that benefiting you?
Funnel allows our company to not have to login into multiple ad platforms and aggregate data one by one which is very manual/time consuming.