Funnel Marketing Intelligence Platform

What do you like best about the product?

I love the fact that it’s a very intuitive USER FRIENDLY central hub that unifies various data sources with the ability to customize dimensions & metrics to mine (or the client’s exact specifications).

What do you dislike about the product?

Pricing mostly and custom data source connectors are likely to fail (though the setup of the platform we’re attempting to connect to shares blame in this)

What problems is the product solving and how is that benefiting you?

Providing numbers (KPIs, trends over time, allocations, etc) in the way team members and clients wants to see them. Being able to do that effectively & swiftly in a department of 1 is a huge benefit.

What do you like best about the product?

Consolidating reporting and saving time when pulling data.

What do you dislike about the product?

I’d say the main challenge was the platform’s initial learning curve, along with figuring out what level to import the data at.

What problems is the product solving and how is that benefiting you?

It saves time on reporting by letting us link the dashboard directly to the client, which helps us focus on bigger asks or requests.

What do you like best about the product?

very user friendly UX, easy to integrate

What do you dislike about the product?

Price is quite high vs competitors, AI is not really useful

What problems is the product solving and how is that benefiting you?

we usually contact Funnel team if any issue on connections

What do you like best about the product?

Data source integrations options, exports!

What do you dislike about the product?

Support can be better. Data Visualization capability!

What problems is the product solving and how is that benefiting you?

Data Integrations from various platforms.

What do you like best about the product?

I like Funnel’s ability to bring data from multiple marketing sources together in one place, making reporting and analysis much simpler.

What do you dislike about the product?

The initial setup and data mapping can be a bit complex, especially when working with less common data sources.

What problems is the product solving and how is that benefiting you?

Funnel reduces the manual work of collecting and consolidating marketing data, helping me save time and get more reliable insights faster.

What do you like best about the product?

Useful interesting insights clearly displayed

What do you dislike about the product?

Not that I dislike it, but the process to clean up data that has been imported is complicated to understand

What problems is the product solving and how is that benefiting you?

Revenue attribution more effective than what we traditionally have used

What do you like best about the product?

it's easy with all the connectors, we just need to configure in one place

What do you dislike about the product?

Sometimes the GA4 data shows some discrepancies compared to what I see in the GA4 platform.

What problems is the product solving and how is that benefiting you?

Building dashboards

What do you like best about the product?

It’s an efficient tool for aggregating, controlling, and optimizing our campaign data. The UI/UX is clear and user-friendly, and I really appreciate the performance improvements in the Data Explorer, which is very helpful.

What do you dislike about the product?

Using Data Explorer was a bit painful at first because of some technical issues, but for the past few months it has been OK. A lot has changed over the last three years, and sometimes each update requires some adaptation. The current version is fine, but I can see there are still a lot of tests around AI tools—tools that I don’t find any interest in at the moment!

What problems is the product solving and how is that benefiting you?

I work in a media agency, and we have a lot of campaigns to track across many sources. This tool helps us aggregate all of our data so we can export it into a homemade data-viz solution. It also makes it easier to extract only the data we need, thanks to the many options available and the wide range of custom filters.

What do you like best about the product?

Funnel is very simple and straightforward to use, and allows me to do my job as an Account Director a lot better

What do you dislike about the product?

Sometimes the filters in the dashboard don't work properly, meaning I'll have to filter offline. Sometimes numbers can be off compared to the platforms which isn't ideal either

What problems is the product solving and how is that benefiting you?

Funnel allows me to collate data across multiple platforms into one singular table, benefitting me as it saves me time

What do you like best about the product?

Very easy integrations to all the major ad platforms. The custom dimensions and metrics makes it easy to harmonize data across all platforms.

What do you dislike about the product?

I used to dislike that if there was a change in campaign names in the ad platforms then the funnel connector did not automatically update the name in the exports.

What problems is the product solving and how is that benefiting you?

We use many ad platforms and all the data is scattered without Funnel. With Funnel we can create dashboards and analyze all the platforms in a single view which saves a lot of time and effort.