Funnel Marketing Intelligence Platform

What do you like best about the product?

Funnel makes my life much easier. I use it to bring data from multiple marketing platforms into one central place, and its integrations, data organization, and reporting workflows reduce my team’s manual effort and save me time collecting and preparing data. I can spend more time visualizing and analyzing performance and trends, and providing actionable insights, instead of gathering data. It also helps keep reports consistent and makes cross-channel performance analysis more convenient. I found Funnel easy and simple to set up, and the integrations were seamless. The team was amazing.

What do you dislike about the product?

So one thing I don't like is advanced tools like data transformations may require additional work in case you are handling multiple data sources. This can also increase cost and larger datasets take longer time to import.

What problems is the product solving and how is that benefiting you?

I use Funnel to bring marketing data from different platforms into one place and standardize it for consistent reporting. It cuts down on manual exports and data preparation, saving my team time so we can focus on visualizing and analyzing cross-channel performance, trends, and actionable insights.

What do you like best about the product?

The dashboard gives a great overview of our collective marketing platforms, both for investment and results. The integrations are easy to maintain and the UI is easy to navigate.

What do you dislike about the product?

We have a very complex setup for marketing investments, which means that we still have to maintain some outside dashboards as well due to privacy/data protection.

What problems is the product solving and how is that benefiting you?

Funnel has created a one-stop overview of our performance marketing platforms, so we have all spend, campaigns and performance in one place. It has helped us with connecting platforms we have issues doing via our other marketing reporting tools.

What do you like best about the product?

From the perspective of a software engineering manager, Funnel’s most valuable feature is how it organizes data from different marketing platforms in a single place. When you’re working with multiple data sources, manually collecting and comparing information can quickly become a very time-consuming task. Having reporting centralized makes it much easier to review the key metrics that matter and share the results with the team. Overall, I find its focused approach to data integration and reporting genuinely useful, especially when the goal is to make processes more orderly by cutting down on manual work.

What do you dislike about the product?

In my opinion, the initial setup and data configuration could be made easier. It’s important to organize the fields and metrics from different sources correctly, because if they aren’t set up properly, it can take extra time to verify the reporting. If the configuration options and customization settings were more flexible, it would be even easier to manage the workflow as business requirements change.

What problems is the product solving and how is that benefiting you?

The main use of Funnel is to bring different marketing data sources into a more systematic reporting process. When information is scattered across multiple platforms, it takes extra effort to collect it, compare it, and turn it into useful insights. Having this process organized in one place can help teams review performance-related metrics and prepare information for data-based decision-making. From an engineering management perspective, the real utility of tools like this is that they simplify work that gets repeated over and over, giving the team more time to focus on analysis and better decision-making instead of manual data management.

What do you like best about the product?

It's easy to use and makes my job easier since it allows me to connect from multiple sources without needing a data engineer

What do you dislike about the product?

You can't clean data much within the platform, other than some regex stuff. It would also be handy to be able to connect it to GA4 (for example) in a way that just gives you access to all the data in the account rather than having to make multiple separate data sources

What problems is the product solving and how is that benefiting you?

Data source connections/warehousing

What do you like best about the product?

Funnel.io is a complete game-changer for anyone who needs to build marketing dashboards without a developer or engineering background. The user experience is incredibly well-thought-out and designed for everyday users, making it easy to link virtually all major platforms seamlessly. What really takes it to the next level is the latest AI functionality, which makes creating dashboards effortless. If you want a smooth UX and automated reporting without the technical headache, Funnel is the way to go!

What do you dislike about the product?

Nothing really, I cannot find anything to complaint

What problems is the product solving and how is that benefiting you?

Before Funnel.io, building or updating our marketing dashboards always required dedicated developer resources, creating a massive bottleneck. Funnel completely solves this problem by eliminating the need for an engineering background entirely. The platform is so intuitive that anyone in our business—from junior team members to senior executives—can use it super easily to get the insights they need. It has completely democratized our data and freed up our technical teams.

What do you like best about the product?

Agile key account team with deep knowledge in marketing analytics. Intuitive UI, accompanied with AI module that just makes sense.

What do you dislike about the product?

No CIs for iROAS derived and Geo Experiment Feature could be more natural for marketers, but other than that great product.

What problems is the product solving and how is that benefiting you?

-Marketing Measurement, allowing us to better allocate our marketing spend increasing our overall profitability - Data Hygiene, considering all marketing channels and respective KPIs in one DWH - Immediate notice if connectors are not working anymore

What do you like best about the product?

It is stable (we've been fetching metrics from SoMe accounts on a daily basis for 5 years now). Also support is great - reliable and fast.

What do you dislike about the product?

That we need to refresh Data Source connections from time to time. Considering that we have 170+ connections, ca 10 data source types and ca 20 users from different markets with credentials to their platform accounts - there's always a couple of connections which need our attention - to reach out to respective person asking to re-authenticate.

What problems is the product solving and how is that benefiting you?

Via Funnel we are fetching metrics from different media platforms - into one standardized view in one place, currently into our Snowflake db. It is very convenient. We are visualizing this data, combined with some other data from media campaigns, in the Power BI dashboard - as an overview of digital campaigns performance, which Marketing runs in different markets.

What do you like best about the product?

It's really flexible and every dimension and metric can be adjusted to the needs of each client. Easy to share any personalized dashboard.

What do you dislike about the product?

The graphic options are limited and the visuals of the ads are still not available. I would like to show to my clients what assets are performing the best showing the real ad.

What problems is the product solving and how is that benefiting you?

Automation of the reports, how easy it is to share them, visualize a lot of data, finding insights for the campaigns optimization. Creating different dashboards for the same client with different needs: creative report and performance report.

What do you like best about the product?

It is a no-code data management platform, meaning we don't have bottlenecks in our agency depending on data engineers or analysts to organise our data.

What do you dislike about the product?

Nothing yet! We find the platform very helpful.

What problems is the product solving and how is that benefiting you?

At an organisational level, it helps us democratise data. It also streamlines the process of on-boarding a client and maintaining / updating reporting. This ultimately saves us money and helps us achieve more.

What do you like best about the product?

What I like most about Funnel.io is how easy it makes working with media data.

The interface is clean, modern, and intuitive, while still providing the flexibility needed for more advanced data exploration. It covers the majority of the advertising platforms we use for our clients, and the overall performance is very good. Data exploration is fast and responsive, although very large datasets sometimes require us to narrow the date range or number of fields.

The support and onboarding teams are also excellent, very responsive, friendly, and easy to work with.

I also appreciate Funnel's recent investment in AI capabilities, particularly the addition of the MCP Server. It's still early, but it looks very promising and I'm interested to see how these capabilities evolve.

What do you dislike about the product?

There’s not much to dislike. With very large datasets, the exploration tool can sometimes reach its limits, requiring us to reduce the date range or number of fields.

I’d also like to see better cross-subscription management, particularly an easy way to export a consolidated list of all data connectors across our Funnel subscriptions.

What problems is the product solving and how is that benefiting you?

Funnel serves as the central collection layer for our campaign data, bringing data from multiple media platforms into one place before it is pushed to the client’s database for further adjustments and processing.

This greatly simplifies the data pipeline and reduces the complexity of managing many different media data sources independently.

It's very useful having all data sources in one place, readily available to be explored or even exported.