Funnel Marketing Intelligence Platform

What do you like best about the product?

It is a no-code data management platform, meaning we don't have bottlenecks in our agency depending on data engineers or analysts to organise our data.

What do you dislike about the product?

Nothing yet! We find the platform very helpful.

What problems is the product solving and how is that benefiting you?

At an organisational level, it helps us democratise data. It also streamlines the process of on-boarding a client and maintaining / updating reporting. This ultimately saves us money and helps us achieve more.

What do you like best about the product?

What I like most about Funnel.io is how easy it makes working with media data.

The interface is clean, modern, and intuitive, while still providing the flexibility needed for more advanced data exploration. It covers the majority of the advertising platforms we use for our clients, and the overall performance is very good. Data exploration is fast and responsive, although very large datasets sometimes require us to narrow the date range or number of fields.

The support and onboarding teams are also excellent, very responsive, friendly, and easy to work with.

I also appreciate Funnel's recent investment in AI capabilities, particularly the addition of the MCP Server. It's still early, but it looks very promising and I'm interested to see how these capabilities evolve.

What do you dislike about the product?

There’s not much to dislike. With very large datasets, the exploration tool can sometimes reach its limits, requiring us to reduce the date range or number of fields.

I’d also like to see better cross-subscription management, particularly an easy way to export a consolidated list of all data connectors across our Funnel subscriptions.

What problems is the product solving and how is that benefiting you?

Funnel serves as the central collection layer for our campaign data, bringing data from multiple media platforms into one place before it is pushed to the client’s database for further adjustments and processing.

This greatly simplifies the data pipeline and reduces the complexity of managing many different media data sources independently.

It's very useful having all data sources in one place, readily available to be explored or even exported.

What do you like best about the product?

Funnel has a very simple and easy to understand UI. The platform in general is very intuitive. When we encountered any issues the support was there to help us.

What do you dislike about the product?

I don’t like the new UI, and I’d prefer to keep using the old one.

What problems is the product solving and how is that benefiting you?

With Funnel, we can send data from one platform to others without spending too much time integrating new ETL processes. Setting up new pipelines is very quick, which makes it easy to get data flowing where we need it.

What do you like best about the product?

I like the UI—it’s easy to use. There are many different APIs you can connect to Funnel, which makes exporting data very easy.

What do you dislike about the product?

I dislike how much the tool relies on AI; I believe it’s unnecessary.

What problems is the product solving and how is that benefiting you?

It's solving the gathering and updating of media data problem - teams don't need to be going across multiple platforms and can now have complete media dashboards in one click

What do you like best about the product?

Makes it easy to connect to various sources, reduces maintenance, and comes with great customer support.

Overall, it’s been a very smooth experience. It’s easy to work with, and the UI is intuitive.

I also appreciate the consistent upgrades and ongoing feature additions.

What do you dislike about the product?

I’d love to see further options for bulk edits, such as applying a template to multiple sources.

It would also be great to have alerts for individual metrics/dimensions based on user-defined rules.

Additionally, an alert email distribution system would be useful as well (for example, sending an alert for source X only to specific users).

What problems is the product solving and how is that benefiting you?

We use Funnel for API connection maintenance in our ingestion process. It eliminates most of the maintenance work for us and keeps the connections running with far less effort.

What do you like best about the product?

Platform is straightforward compared to other reporting platforms/setups. The rule conditions are logic-based, rather than coding. AI intelligence feature for insight assistance is appreciated.

What do you dislike about the product?

The load times for data sources are slower than competitors

What problems is the product solving and how is that benefiting you?

Great product at a competitive price, we are able to cut reporting costs and not lose reporting capabilities.

What do you like best about the product?

Easy to navigate UI, simple to use the dimension and metric rules and the impact on data explorer.

What do you dislike about the product?

You cannot create one off exports that may be too big to display in data explorer. Having to create an export that has to be scheduled is an unnecessary step. Also, the fact you cannot set a schedule to monthly is frustrating, particularly when I gave this feedback years ago.

What problems is the product solving and how is that benefiting you?

Effortlessly blending data sources together and helping to have a clean front end

What do you like best about the product?

The new AI functionality that has helped me to connect and integrate some data points that I was unable to connect manually by myself

What do you dislike about the product?

The dashboards aesthetics is a bit limited. There are limitations to change colors, the size of the visualizations etc. Also, I would prefer if 1 single dashboard could be divided into several pages instead of having all in the same one.

What problems is the product solving and how is that benefiting you?

Dashboard reporting and several data points connected in the same place. More standardization

What do you like best about the product?

I like the interface and some of the integrations

What do you dislike about the product?

Very hard to use if you're not familiar with how to set it up

What problems is the product solving and how is that benefiting you?

connect all of our channels in one place

What do you like best about the product?

The centralisation of data and the API options

What do you dislike about the product?

The ergonomy of the tool seem complex it's sometimes no the easiest to understand

What problems is the product solving and how is that benefiting you?

It allows us to have a quick overview of data cross media sources