Gameball is a gamification-first loyalty and engagement platform that embeds points, tiers, missions, and referrals directly into your existing app, website, and POS through API and SDKs. Enterprise retail, banking, fintech, F&B, and marketplace teams use it to run loyalty as owned infrastructure across every channel, with no separate app for customers to download. Trusted by 3,000+ brands across 70+ countries.
Gameball is a gamification-first loyalty and engagement platform for consumer brands that already own their customer experience. Instead of a bolt-on points widget, Gameball gives you a loyalty engine you embed inside your existing mobile app, website, and point of sale, so members earn, progress, and redeem inside the experience they already use. There is nothing extra for your customers to download. Retail groups, banks and fintechs, restaurant and grocery chains, marketplaces and super apps run their programs on Gameball across 70+ countries, with 3,000+ brands on the platform.
Gameball is built API-first. A documented REST API, an event engine and webhooks sit underneath native SDKs for iOS, Android, Flutter, React Native and web, plus a dedicated POS SDK covering customer lookup, point balance, redemption, order tracking and refunds at the till. That lets your team integrate loyalty at the API layer with the systems you already run, including SAP, Oracle, Microsoft Dynamics, Odoo, Salesforce Commerce Cloud, your POS estate, core banking, order management, CDP and your data warehouse. Programs can run fully server-side with no third-party widget on your storefront, or use Gameball's ready-made customer widget and on-site components for a faster launch. Native app integrations cover Shopify, Salla, Segment, Klaviyo, HubSpot, Insider, MoEngage, Bloomreach, Attentive, Adjust, Branch, Recharge and Zapier, so Gameball adds a loyalty layer to your stack rather than replacing it.
Beyond points and tiers, Gameball is where you design the behaviour you actually want. Reward campaigns turn any event into a mission, challenge, streak, stamp card or badge, with per-campaign budget caps, spend alerts and auto-deactivation so finance keeps control. RFM segmentation, automation journeys with entry and exit rules and frequency capping, and multi-channel messaging over email, SMS, push and in-app let you act on member behaviour in one place. Multi-workspace support, role-based access, an admin audit trail, multi-currency and multi-language including a fully Arabic-ready experience make it workable for multi-brand groups and regulated industries. Teams migrating from an in-house program or a legacy loyalty system get a structured migration path and a named implementation team.
Highlights
Gamification-first, not points-and-tiers-only. Turn any customer event into a mission, challenge, streak, stamp card or badge, with per-campaign budget caps, spend alerts and auto-deactivation so marketing can experiment without finance losing control.
Built API-first for teams that own their stack. REST API, mobile and web SDKs, an event engine and webhooks let you embed loyalty inside your own app, website, POS and ERP, fully server-side if you prefer no third-party widget on your storefront.
A complete loyalty operating layer: RFM segmentation, automation journeys, multi-channel messaging over email, SMS, push and in-app, member analytics, data warehouse ingestion, multi-workspace and role-based access for multi-brand groups, and a fully Arabic-ready experience.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Unique customers contacted via Gameball in the last 30 days, excluding transactional messages. (You choose a quota of MCC, this cost is an average)
$50,000.00
$0.03/unit
Monthly Rewarded Customers
Unique registered customers who received, redeemed, or used a reward in the last 30 days. (You choose a quota of MRC, this cost is an average)
$100,000.00
$0.07/unit
Gameball Modules
Product modules included in your subscription. One unit is one module from: Loyalty & Rewards, Gamification, Journeys & Automation, In-Store & POS, Referrals & Advocacy, Promotion Engine, External Rewards, Data, Scale & Governance. Selected modules are set on your private offer. (Based on the modules you choose, this is an average module cost)
Your subscription combines three pricing dimensions that scale independently. Two are usage-based: Monthly Contacted Customers counts unique customers you reach in a 30-day window, and Monthly Rewarded Customers counts unique registered customers who earned or used a reward in that same window. The third dimension, Gameball Modules, is capability-based. You pay per module selected from nine options, including Loyalty & Rewards, Gamification, Journeys & Automation, In-Store & POS, Referrals & Advocacy, Promotion Engine, External Rewards, Data, and Scale & Governance. Your specific customer volumes and chosen modules are set on your private offer.
Top-of-mind questions for buyers
What counts as one Monthly Contacted Customer versus one Monthly Rewarded Customer?
A Monthly Contacted Customer is a unique person you reach within the last 30 days, excluding transactional messages. A Monthly Rewarded Customer is a unique registered customer who received, redeemed, or used a reward in that same 30-day window. The same person can count in both if they meet each condition.
Which dimension drives most of my bill?
All three dimensions bill independently and appear together. Contacted and Rewarded Customer counts scale with your active audience each 30 days. Module count scales with capabilities you select. Outreach-heavy programs see contact volume dominate. Programs with many enabled modules see module count weigh more. Your private offer sets the specific volumes.
What is included in one Gameball Module unit, and can I add modules later?
One unit equals one product module from nine options: Loyalty & Rewards, Gamification, Journeys & Automation, In-Store & POS, Referrals & Advocacy, Promotion Engine, External Rewards, Data, and Scale & Governance. Each adds distinct capability, such as referral rewards or automated journeys. Your selected modules are set on your private offer.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
What is included
Onboarding and implementation support, including technical guidance on API and SDK integration, event design, and migrating members and point balances from an existing or in-house loyalty program. Ongoing technical support for integration, configuration and troubleshooting questions. Access to the full product documentation, API reference and integration guides at docs.gameball.co. Program strategy support from our loyalty specialists on earn and redeem design, tier structure, campaign mechanics and performance review.
Enterprise agreements purchased through AWS Marketplace can include a dedicated customer success manager, a defined support response SLA, and a shared implementation plan. Contact partner@gameball.co to scope this before purchase.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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What I like most about Gameball is their team. They don't just sell a product and step back; they actively work alongside us on our initiatives. From our account managers all the way to their product team, everyone is engaged, responsive, and genuinely invested in helping us succeed. When we bring a new idea or campaign to the table, they collaborate with us to make it happen
What do you dislike about the product?
Honestly, there isn't much to dislike. If I had to name something, it will be improving their dashboards on the tool
What problems is the product solving and how is that benefiting you?
We’re working to improve retention rates by strengthening loyalty and encouraging greater loyalty usage across our user base.
Sameh H.
Loyalty & CRM Department Head. Deraah Trading Company
Reviewed on Aug 19, 2026
Review provided by G2
What do you like best about the product?
I love the flexible loyalty mechanics in Gameball, which make it easy to adopt points, tiers, rewards, coupons, and campaigns as our strategy evolves. I also enjoy their gamification capabilities, with features like spin-and-win that help create a more engaging customer experience. Additionally, I appreciate their APIs and integration capabilities, which enable us to connect Gameball to any system or tool that supports the business.
What do you dislike about the product?
We would appreciate more advanced reporting, faster dashboard performance, and greater flexibility in managing campaigns and coupon scenarios. Overall, the platform works well, but these enhancements would make it more scalable and better aligned with our evolving loyalty requirements.
What problems is the product solving and how is that benefiting you?
A Flexible Loyalty Platform That Helps Drive Customer Retention
Reviewed on Aug 13, 2026
Review provided by G2
What do you like best about the product?
how it helps us build stronger customer loyalty through a simple, flexible rewards experience. It gives us the tools to engage customers, encourage repeat orders, and create more personalized experiences based on customer behavior.
What do you dislike about the product?
We would like to see more gamification options included at no additional cost, with greater flexibility to create milestone-based loyalty journeys where customers can progress toward specific goals and unlock or redeem items once they reach those milestones.
What problems is the product solving and how is that benefiting you?
Gameball helps us manage our loyalty program in one place, making it easier to reward customers, encourage repeat purchases, and increase engagement. It also allows us to create targeted campaigns and offers based on customer behavior, helping Buffalo Burger strengthen customer retention and build longer-term relationships.
Ena R.
Support Resolves Issues Effectively
Reviewed on Jan 28, 2026
Review provided by G2
What do you like best about the product?
analytics tools and ideas for campaigns are good
What do you dislike about the product?
we get response after few hours of fixing the problem
What problems is the product solving and how is that benefiting you?
campaigns for inactive users within the app
Retail
Breadfast Growth Lead
Reviewed on Nov 10, 2024
Review provided by G2
What do you like best about the product?
Everything is laid out clearly, so I'm not overwhelmed by too much information all at once. As someone who isn’t a developer, I appreciated how the site breaks things down into easy-to-understand sections, explaining the benefits of loyalty programs, gamification, and referral systems. Setting things up didn’t require any coding knowledge, and the website guides you through the process step-by-step. Our account manager, Ganna is extremely helpful and always available if there is any problem or inquiry.
What do you dislike about the product?
Although the website is mobile-friendly, there's no standalone mobile app for managing the loyalty program on the go. A dedicated mobile app would make it easier to manage things on the go.
What problems is the product solving and how is that benefiting you?