Sold by: M Data Co.,Ltd.
Deployed on AWS
You can know the contents of TV commercials (advertisement) broadcast in Japan. In this data, "when, which company, what brand and product, what kind of direction, who appeared, and what kind of information was attached, what hour, minute, second, and how many seconds were broadcast" is summarized.
Overview
You can know the contents of TV commercials (advertisements) broadcast in Japan. In this data, "when, which company, which broadcasting station, which program, what brand and product, what kind of direction, who's talent appeared, and what kind of information was attached, and from what hours, minutes and seconds to how many seconds were broadcast" is summarized. Five broadcasting stations in the Tokyo area broadcast more than 4000 TV commercials a day, all of which are converted into data. Other than the Tokyo area, data of the Osaka area, Nagoya area, and major BS stations can be provided as standard, and other areas can also be provided as an option. By using this data, you can measure the effect of TV commercials (brand lift involvement and sales involvement), analyze competitors' TV commercials, forecast product demand, spot visits, and use it as reference information for stock investment.
Main data contents
In TV commercials
- Broadcast date, time, minute, second
- Broadcast station, program
- Company, product, and brand
- Broadcasting length
- Talent who appeared
- Direction
- Information content
The data is in Japanese CSV format. CM_LOG_ID is a unique ID for each broadcast unit. For details, refer to the included specifications. For questions on this dataset, to suggest additional shows to include in this dataset, or to create a bespoke dataset for specific shows (In addition to this data, we sell data introduced in TV programs: product meta data, spot meta data, talent and company master data, and we can arrange them in various ways depending on customers.), please contact us at info@mdata.tv .
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Dimensions summary
This listing has a single pricing dimension: Product Access, billed per unit. It carries no charge, so you subscribe at no cost. The access grants you a sample of TV-CM (advertising) metadata for Japan's Kanto region. This metadata converts broadcast TV commercials into text records, including advertiser and product names, broadcast timing, and airing details. Because there is one dimension, pricing does not scale across tiers or usage levels. You gain access to the sample dataset through this single subscription option.
Top-of-mind questions for buyers
One unit grants access to a sample dataset of TV commercial metadata for Japan's Kanto region. The records convert aired commercials into text, covering advertiser and product names, broadcast timing, airing seconds, and related details. It is a sample set, not the full production feed.
No. This listing has a single access dimension carrying no charge. Cost does not scale with how many times you query or how many records you pull. There are no tiers, included amounts, or usage thresholds that trigger extra fees.
Each commercial record includes the advertiser and product or brand name, broadcast date, time, and weekday, broadcasting station, and airing seconds. Records also cover time-spot category, commercial genre, cast, background music, slogans, and subtitle information, all converted from broadcast into text.
mdata.tv
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Delivery details
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
TV Metadata Sample for TV-CM (Advertising) in Japan (Broadcast Area: Kanto) | No historical revisions | All future revisions | Not included | Not included |
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Vendor resources
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