Synamedia Clarissa is a video insights solution composed of separate and complementary applications that focus on these main areas: Content Insights, App Insights and Audience Insights. These applications are built on top of a privacy-compliant, scalable, and centralized data warehouse that ingests and normalizes diverse data sets to deliver game-changing insights.

Content Insights focuses on how viewers watch TV to understand how, where, when, and on what devices they use to view content. Find patterns in consumption across genres, channels and programmes that help you promote the right content at the right time and evaluate how well content is performing so you can maximise your investments.

App Insights investigates how viewers use the application interface and features to find content in your service. Uncover which parts of your user experience need to be streamlined to get viewers to content more quickly and efficiently, minimizing frustration and disengagement.

Audience Insights allows you to create valuable segments by analysing viewing behaviour across the entire subscriber population. The Clarissa Audience Builder allows for a highly granular understanding of households and their affinities compared to survey/panel-based data sets that infer video consumption from a small % of the base.

For custom private offers or for further information, please contact aws_marketplace@synamedia.com .