Coactive AI Context Studio

Context Studio by Coactive AI is an enterprise contextual intelligence platform that converts unstructured image and video content into structured, programmable signals automatically, accurately, and at scale.

As the advertising industry continues to struggle with loss of audience signal, publishers and advertisers need a new kind of infrastructure: one that understands what is actually happening at every moment in a video, not just what metadata says about it. Context Studio delivers that infrastructure, purpose built for the media and advertising ecosystem.

HOW IT WORKS Context Studio ingests video content from your existing AWS environment and applies Coactive's multimodal AI models to analyze every shot, scene, and video. Within minutes, your library is enriched with: Shot-level contextual signals (setting, mood, activity, objects, people, brand presence, etc). Creative performance attributes correlated with advertiser lift and engagement. Brand safety classifications aligned to GARM and IAB standards. Semantic tags ready for activation across DSPs, SSPs, and publisher ad servers.

These signals flow directly into your ad decisioning stack via structured outputs compatible with FreeWheel and GAM.

NATIVE AWS INTEGRATION Context Studio is built on AWS and integrates natively with the services your team already runs: Amazon Nova: Dynamic contextual tags generated via Amazon Nova power real time contextual decisioning, enabling sub second signal availability at serving time. Amazon S3: Ingest and analyze video assets directly from your existing S3 based media workflows with no data movement required.

This makes Context Studio one of the only contextual intelligence solutions purpose built around AWS media infrastructure, reducing integration time from months to days.

PROVEN AT SCALE Coactive's contextual AI has been validated at enterprise scale across major media companies: Contextual advertising for NBCU, driving 7X web traffic and 56% search lift for a well-known luxury brand based on more relevant ad placements in the Peacock VOD87 creative attributes scored across 10,455+ ad videos for a top 5 broadcast and streaming network. Brand suitability for Fandom: scoring 95% of UGC content in real time based on nuanced brand and community guidelines. Performance ad-engine for a leading broadcaster and streaming network, scoring 87 custom creative attributes across 10,455+ ad videos to drive content recommendations.

PUBLISHER USE CASES Premium contextual packaging: Curate high CPM contextual segments that are industry aligned (IAB) and advertiser defined (female empowerment, happy multi generational families, joyful soccer celebrations) from your catalog without manual tagging workflows. Brand safety compliance: Deliver pre certified, GARM aligned brand safety scores to every advertiser at scale.

ADVERTISER AND AGENCY USE CASES AI powered content signaling: Reach contextually relevant audiences across streaming and CTV without identity or behavioral data. Creative performance optimization: Match ad creative to content context for measurable lift. Brand safety pre bid controls: Integrate content level safety signals upstream of the bid request.

WHO IT'S FOR Context Studio is designed for: Broadcast networks, streaming platforms, and digital publishers seeking to monetize content context at scale. Ad tech platforms and SSPs looking to enrich inventory with contextual signals. Advertisers and agencies looking for relevant campaign placements strategies across CTV and digital video. AWS media customers seeking a certified contextual intelligence layer within their existing infrastructure.

Context Studio is available via AWS Marketplace. Coactive's solutions team supports onboarding, integration, and ongoing optimization.