Overview
SmartCatalog is a Generative AI-powered catalog enrichment solution that enables retailers to automatically generate SEO-optimized product names, detailed descriptions, and metadata for thousands of SKUs. By leveraging multimodal inputs—structured product attributes, images, and keywords—the solution ensures consistency, scalability, and quality across the entire catalog.
This solution addresses challenges in manual catalog management such as high editorial costs, inconsistent content, slow time-to-market, and limited discoverability. It integrates seamlessly with existing PIM and e-commerce platforms (e.g., Sales Layer, Magento), accelerating product onboarding and improving search visibility.
Key Activities
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Data Preparation: Extract product attributes, images, and metadata from ERP, PIM, and e-commerce systems.
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Prompt & Model Configuration: Design prompts leveraging structured attributes and Rekognition-extracted keywords.
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Content Generation: Generate SEO-optimized product names, descriptions, and META tags with LLMs (Amazon Titan Nova, Claude).
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Validation & Quality Assurance: Automated checks for clarity, duplication, keyword presence, and editorial tone compliance.
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Human-in-the-loop Review: Blind tests on product samples to validate accuracy and customer appeal.
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Integration: Publish enriched content back into PIM/e-commerce platforms (e.g., Magento).
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Monitoring & Continuous Improvement: Track SEO indicators, CTRs, and time-to-market while refining models and prompts.
Deliverables
SEO-Optimized Product Content: Standardized product names, descriptions, and metadata.
Content Quality Reports: Metrics on completeness, consistency, and duplication reduction.
Operational Efficiency Reports: Cost and time savings compared to manual enrichment.
Scalable Catalog Pipeline: Automated enrichment workflows integrated with PIM/e-commerce platforms.
Highlights
- Cost Efficiency: Reduces content production costs by 85–96% per product compared to manual enrichment.
- Improved Visibility & Conversions: SEO-optimized content drives organic traffic, CTR, and conversion rates.
- Scalability & Consistency: Onboards thousands of SKUs with standardized quality and speed, even during peak seasons.
Details
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