Mastercard Dynamic Yield

What do you like best about the product?

Dynamic Yield is extremely user-friendly, and the data is presented in a clear, easy-to-understand format. It’s also straightforward to integrate with other platforms, such as Contentsquare. On top of that, we’ve been receiving exceptional support from our customer success manager, who consistently talks us through new ideas and recommendations and facilitates interactive sessions.

What do you dislike about the product?

I wish the platform could automatically calculate the projected incremental annual figure, as that would be really helpful.

What problems is the product solving and how is that benefiting you?

It allows us to scale our experimentation platform. We can easily set up new experiments and monitor performance, which helps keep everything on track. It also facilitates our CRO programme and lets us take personalisation to a new level.

What do you like best about the product?

DY offers a new way we can customize our user journey in our new app

What do you dislike about the product?

Integration with 3rd parties like contentful need more enahncemet

What problems is the product solving and how is that benefiting you?

Personaliztion for our users

What do you like best about the product?

Dynamic Yield has revolutionized our business, driving significant revenue growth through its advanced personalization capabilities. The platform is complemented by outstanding customer success managers who provide invaluable support

What do you dislike about the product?

So far, we have no complaints! It would be great to have access to a comprehensive roadmap of upcoming features, along with the ability to provide feedback and suggestions.

What problems is the product solving and how is that benefiting you?

DY allows us to create custom experiences for our customers, giving them the best user journey possible.

What do you like best about the product?

they are focused on constant improvement and always searching to make implementations easier

What do you dislike about the product?

nothing in particular, I have no complaints

What problems is the product solving and how is that benefiting you?

the internal algorithms where something that we didn't have, segments and user allocations are amazing

What do you like best about the product?

Dynamic Yield has a highly trained technical support team to help you resolve any questions or issues during the implementation and customization process.

What do you dislike about the product?

For those users looking for a higher level of customization and control, Dynamic Yield requires web development knowledge. When you need to create unique experiences for each user or user segment, the use of HTML, CSS and JS code is recommended.

What problems is the product solving and how is that benefiting you?

Dynamic Yield has helped us solve not only personalization on our private site, it has also helped us generate A/B tests and we have even used the tool to cover quick adjustment needs on our website.

What do you like best about the product?

Dynamic Yield is a best-in-class personalization platform that has significantly scaled our personalization efforts across multiple brands. Its robust segmentation and targeting tools enable us to deliver impactful, data-driven campaigns across web, mobile, and email, creating a seamless omnichannel experience.

The testing and optimization capabilities, including A/B and multivariate testing, have been crucial for continuous improvement, while seamless integration with our tech stack simplifies workflows. Dynamic Yield’s support team is exceptional, providing proactive guidance that empowers our teams to innovate confidently.

Overall, it’s an invaluable tool for scaling personalization and driving measurable results.

What do you dislike about the product?

I like & highly recommend Dynamic Yield. Nothing to dislike, but minor limitations that can be overcome are: Limited built-in analytics capabilities (where comprehensive detail is required) - We're working on pushing raw data to our internal analytics tools to have this view.

What problems is the product solving and how is that benefiting you?

Feature validation (A/B testing), Reduction of wasted efforts due to innefficient resource allocation, difficulties in scaling personalization efforts (now centralized, leveraging DY)

What do you like best about the product?

Offers powerful algorithms to tailor experience to customers + easy A/B testing. DY Team is always helpful and invested in making our company thrive using the tool. Special shout out to Sary Barbar, Mumzworld's customer success manager.

What do you dislike about the product?

UI can be clunky and buggy at times and is not particularly friendly to manual input (like recommendations that only include a specific set of products)

What problems is the product solving and how is that benefiting you?

DY solves the problem of serving a personalized user experience. This improves conversion given that when it works, people are not being served irrelevant products and are more likely to engage with our content.

What do you like best about the product?

Antonio (our CSM) and Oscar (our TAM) have been friendly and profressional and have always made themselves available when we have queries about our DY setup

What do you dislike about the product?

Not much to put here really. Sometimes when we first signed the contract there were a few too many calls and people on the calls but this settled down to a sensible amount once we had completely onboarding

What problems is the product solving and how is that benefiting you?

Split testing changes on our website and personaising experiences

What do you like best about the product?

1.Easy to use and run personalized campaigns.
2.Available training modules can make anyone learn the tool and its implementation.
3.Support from the customer success manager and the support team is good.
4.Once the code is integrated we can really go deep at a user level, product level personalization.
5.Analytics, tool help us with real time reports of the campaigns which helps us to take right decisions.

What do you dislike about the product?

1.Integration is a time taking concept as we need to integrate page by page.
2.AB testing requires certain amount of custom codes even though it is client side integration.

What problems is the product solving and how is that benefiting you?

To increase the customer engagement on the platform and increase the conversion by personalizing the customers journey and enabling right product at the right place.

What do you like best about the product?

The DY team is so great to work with! I love working with Hannah, Dan, & Vienne. They are responsive, friendly, and very supportive.

What do you dislike about the product?

Sometimes the campaigns when directly launched into the production sites caused a code break, but easy to fix.
I wish we could get more detailed analytics on the campaigns.

What problems is the product solving and how is that benefiting you?

DY is helping us implement quick A/B tests which normally took us forever to launch live.