Sold by: Dynamic Yield Ltd.
Mastercard Dynamic Yield is an enterprise personalization and experience optimization system that helps brands make every digital experience relevant. Through Experience OS, brands can connect personalization, discovery and search, recommendations, messaging, journey orchestration, testing, decisioning and analytics in one system, powered by AI, agents and Mastercard-grade trust.
4.5
Overview
Mastercard Dynamic Yield Experience OS is an enterprise personalization and experience optimization system designed to help brands deliver more relevant digital experiences at scale. It connects personalization, recommendations, testing, messaging and discovery in one unified system, helping teams move from insight to action faster.
An AI layer can interpret available intent, behavior and context signals in real time to support more informed decisions across digital interactions. Where applicable and authorized, these capabilities may be enhanced by Mastercard insights, including aggregated and permissioned spend and behavioral signals, to help identify opportunities and support experience optimization.
AI-assisted workflows can support team analysis and optimization, while agentic experiences can support search, discovery and messaging use cases that guide customers as they explore and decide.
These capabilities help enterprises scale with confidence through Mastercard governance, privacy and responsible data practices.
Highlights
- One intelligence system across every interaction. Experience OS has connected intelligence that brings personalization, discovery and search, recommendations, messaging, journey orchestration, testing, decisioning and analytics together in one system.
- An AI layer built for relevance. Experience OS has a purpose built AI layer that helps brands understand intent, context, behavior, product relationships and performance signals in real time. Agents that help brands scale experiences. Experience OS has purpose built agents that help brands move from insight to approved action faster and scale more relevant experiences across the customer journey.
- Mastercard insights and enterprise scale. Experience OS is the only system that can offer Mastercard aggregate insights in category spending, share of wallet and spend momentum, with enterprise grade trust, security and scale to deliver relevance across every touchpoint.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
MUV | Monthly Unique Users | $100,000.00 |
Dimensions summary
This listing uses a single pricing dimension based on Monthly Unique Users (MUV). You buy access under a contract, and your cost scales with the number of unique users who visit your digital properties each month. There are no separate tiers, instance sizes, or add-on modules to select. As your monthly unique user volume grows, your usage measured against this dimension grows with it. This structure ties your commitment directly to the audience reached by the personalization platform.
Top-of-mind questions for buyers
A Monthly Unique User is a distinct visitor who interacts with your digital properties during a calendar month. The platform reaches web, mobile app, and email touchpoints, so unique visitors across these channels count toward your monthly total. Repeat visits by the same user within a month are not counted again.
Your cost scales with the Monthly Unique Users measured each month. As more unique visitors reach your digital properties, your usage against this dimension rises with them. There are no separate tiers or instance sizes to select, so the single MUV metric drives the whole measurement.
The platform supports personalization across web, mobile app, and email touchpoints from one system. Your billing is measured only by Monthly Unique Users, not by which channels or applications you activate. For which specific applications and extensions apply to your setup, contact the vendor.
www.dynamicyield.com
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Vendor refund policy
TBD through a direct contact person of the account
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Our team supports Enterprise onboarding, implementation and optimization support from Mastercard.
In the event that an Error is discovered, Client shall notify to Mastercard by signing into the admin and (i) creating a ticket via the support form, (ii) chatting with the support team via Chat
For further support details please see the following SLA documents https://www.dynamicyield.com/files/docs/dynamic-yield-sla.pdf
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Retail
User-Friendly Platform with Clear Data and Exceptional Customer Success Support
Reviewed on May 11, 2026
Review provided by G2
What do you like best about the product?
Dynamic Yield is extremely user-friendly, and the data is presented in a clear, easy-to-understand format. It’s also straightforward to integrate with other platforms, such as Contentsquare. On top of that, we’ve been receiving exceptional support from our customer success manager, who consistently talks us through new ideas and recommendations and facilitates interactive sessions.
What do you dislike about the product?
I wish the platform could automatically calculate the projected incremental annual figure, as that would be really helpful.
What problems is the product solving and how is that benefiting you?
It allows us to scale our experimentation platform. We can easily set up new experiments and monitor performance, which helps keep everything on track. It also facilitates our CRO programme and lets us take personalisation to a new level.
Ahmed R.
New Way of merchandising
Reviewed on Jan 08, 2025
Review provided by G2
What do you like best about the product?
DY offers a new way we can customize our user journey in our new app
What do you dislike about the product?
Integration with 3rd parties like contentful need more enahncemet
What problems is the product solving and how is that benefiting you?
Personaliztion for our users
Retail
Exceptional Personalization & Testing Tool!
Reviewed on Dec 19, 2024
Review provided by G2
What do you like best about the product?
Dynamic Yield has revolutionized our business, driving significant revenue growth through its advanced personalization capabilities. The platform is complemented by outstanding customer success managers who provide invaluable support
What do you dislike about the product?
So far, we have no complaints! It would be great to have access to a comprehensive roadmap of upcoming features, along with the ability to provide feedback and suggestions.
What problems is the product solving and how is that benefiting you?
DY allows us to create custom experiences for our customers, giving them the best user journey possible.
Pablo T.
Amazing product and support team
Reviewed on Dec 13, 2024
Review provided by G2
What do you like best about the product?
they are focused on constant improvement and always searching to make implementations easier
What do you dislike about the product?
nothing in particular, I have no complaints
What problems is the product solving and how is that benefiting you?
the internal algorithms where something that we didn't have, segments and user allocations are amazing
Diego P.
Great technical support. Doesn't abandon you.
Reviewed on Dec 12, 2024
Review provided by G2
What do you like best about the product?
Dynamic Yield has a highly trained technical support team to help you resolve any questions or issues during the implementation and customization process.
What do you dislike about the product?
For those users looking for a higher level of customization and control, Dynamic Yield requires web development knowledge. When you need to create unique experiences for each user or user segment, the use of HTML, CSS and JS code is recommended.
What problems is the product solving and how is that benefiting you?
Dynamic Yield has helped us solve not only personalization on our private site, it has also helped us generate A/B tests and we have even used the tool to cover quick adjustment needs on our website.