Places Data Product Overview

Places is a Mastercard dataset that provides a comprehensive view of all merchant locations accepting Mastercard credit cards in both the physical and digital world. Mastercard Places data is captured from aggregated and anonymized transaction data and matched to best-in-class third party location data listings. Then, Mastercard appends unique metadata, such as Cash Back or “in business” flags, which are derived from the transaction data.

Places Location data industry sectors available to purchase include:

1. Accommodations and Food Services

2. Healthcare and Social Assistance

3. General Merchandise Stores

4. Apparel and Accessories

5. Grocery and Food Stores

6. Motor Vehicles

7. Arts, Entertainment, and Recreation

8. Wholesale Trade

9. Consumer Electronics and Computers

10. Health and Personal Care Stores

11. Sporting Goods and Hobby

12. Home Improvement Centers

Use Cases

• Financial Institutions - Use Places Location Data to verify merchant locations & provide additional enhancements and reporting to customers on their financial statements. Providing clearer financial statements to customers can save significant operational costs related to fielding fraud inquiries and reduce overall fraud claim costs. Financial Institutions also use the information for analytics and locators. Locators refers to any “find location” function a Financial Institution might have in their app or website. The most frequent example is finding ATM locations.

• Processors - Use Places Location Data to enhance their reporting, statements and customer support services, as they frequently provide services directly to financial institutions.

• Mapping Companies - Use Places Location Data for keeping their maps up to date, identifying in-business merchants, deciding whether businesses should be removed or added to their maps (for closed and new businesses) or if a business is seasonal

• Search Engines - Use Places Location Data to provide more customized, prioritized results for local searches. They integrate our insights with their own, private algorithms

• Recommendation Engines - Use Places Location Data to help validate a business’ success or defend against negative reviews. For example, if a merchant has poor online reviews but continually gets frequent repeat business from locals, they can use our data to help prioritize a business based on actual trends at the location. Data needs to be integrated with their internal algorithms

• Real Estate Analytics Companies - Use Places Location Data to augment their site selection algorithms

• Municipalities - Use Places Location Data in combination with our retail spend insights for town & city planning. Our insights enable cities to identify key areas of commerce or growth and the impact of external factors on their city’s merchants

• Governments, Institutions or Supplier Enablement Companies - Use Places Location Data to maintain merchant databases. They can use our cleansed, aggregated data to validate & enhance their own databases

• Retailers - Use Places Location Data to identify areas that represent expansion opportunities to help inform site selection.

• CPGs - Use Places Location Data to identify new partners and merchants to sell to

• Telecoms - Use Places Location Data to identify areas requiring investments in infrastructure

Metadata

Key Data Points

Core:

• Mastercard ID

• Merchant Name

• Address

• City Name

• State Name

• Postal Code

• Country Code

• Longitude/Latitude

• Geocoding Quality Indicator

• Phone Number

• Merchant Category Code (MCC)

• Legal Corporate Name

• Merchant Aggregate Name (Chain)

• Parent Aggregate Name

• Industry

• Super Industry

• NAICS, MSA, & DMA (US Only)

Extended:

• First Seen Week

• Last Seen Week

• New Business Flag

• In Business 7 Day Flag

• In Business 30 Day Flag

• In Business 60 Day Flag

• In Business 90 Day Flag

• In Business 180 Day Flag

• In Business 360 Day Flag

• Predominant Channel

• E-Commerce Flag

• Brick & Mortar Flag

• Cashback Flag

• NFC/Contactless Flag

• Chip Flag

• Cash Back Flag (US Only)

• Local Favorites (US Only Restaurants)

• Hidden Gems (US Only Restaurants)

Pricing Information

Places Location data is available to purchase. Please inquire Mastercard for pricing information.

Regulatory and Compliance Information

Places Location data and insights are for companies’ internal (non-public) business purposes and should not be re-distributed in any way without prior consent of Mastercard. Further, Places Location insights are not investment advice nor should it be relied upon as investment advice.

Need Help?

For questions related to Amazon Data Exchange billing or invoicing, please reach out to your AWS Technical Account Manager or contact Amazon Data Exchange customer support directly.

For product-related questions or requests, please contact aws.sales@mastercard.com

About Your Company

Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

www.mastercard.com