Lensmor

What do you like best about the product?

What I like best is the visitor and social signal data. Most exhibitor tools just give you a static list of who's exhibiting, but that's only half the picture, you also want to know who's actually planning to attend, not just booth-holders. Lensmor picks up on social signals and visitor intent so we know ahead of time which specific people are likely to show up, not just which companies have a booth. That's the difference between walking in with a real target list versus just wandering the floor hoping to bump into the right person.

What do you dislike about the product?

The visitor and social signal coverage is strongest for the bigger, more established shows. For smaller or more regional trade shows, the data thins out a bit, so we still end up doing some manual digging to fill gaps for those. Also took us a little while at the start to figure out which signals to actually prioritize versus just having a long list of names, would've helped to have more guidance upfront on how to triage it.

What problems is the product solving and how is that benefiting you?

The core problem was that trade show prep used to eat a ton of pre-event time for very little payoff, we'd get a generic exhibitor list, then manually cross-reference it against our ICP, then still walk in without knowing who was actually going to be there versus who just had a booth. Lensmor solves the targeting part directly: it tells us which specific people with relevant intent are likely to show up, not just which companies are exhibiting. That means our team walks into a show with an actual priority list of who to find, instead of spending the first half of the day scouting the floor. It's turned trade shows from a scattershot networking exercise into something closer to targeted outbound, just happening in person.