Bloomreach Discovery - Autonomous AI-Powered Ecommerce Search

What do you like best about the product?

For me, the strongest point is the combination of customer data, segmentation and campaign execution in one platform.

We operate different shops and markets, so our customers do not all behave in the same way. With Bloomreach we can build segments based on actual customer behaviour and use these segments directly in campaigns and automated journeys.

I also like that our marketing team can work very hands-on with the system. We do not need a developer each time we want to change a segment, test a campaign or build another step into a journey. This is a very important point for us.

What do you dislike about the product?

The flexibility of the platform is also sometimes its weakness. There are many possibilities and therefore also several ways to solve the same problem. For new users this can be overwhelming in the beginning.

Especially with more complex data models, integrations and multi-country setups, good governance is important. Otherwise it can become difficult to keep naming conventions, events, scenarios and campaigns clean over time.

Some areas could also be more intuitive for occasional users. But for us this is more a consequence of the depth of the platform than a fundamental problem.

What problems is the product solving and how is that benefiting you?

We are using Bloomreach Engagement as an important part of our digital marketing setup across several European markets. For us it is much more than a tool for sending newsletters. We use it for customer segmentation, automated journeys, campaign management and increasingly for personalization based on customer behaviour.

The biggest advantage is that marketing teams can work quite independently once the data and integrations are in place. We can create segments, test ideas and build customer journeys without having to involve IT for every change. This gives us much more speed in our daily work.

The platform is powerful, but of course this also means that you need some time to understand it properly. It is not a simple newsletter tool, and in my view it should also not be treated like one. Overall, our experience has been very positive and Bloomreach has become an important part of our marketing technology stack.

What do you like best about the product?

It’s proving transformational for our marketing efforts. The system can easily do everything I need without any additional setup. Onboarding and implementation was excellent

What do you dislike about the product?

I haven't found anything that I dislike about the system yet

What problems is the product solving and how is that benefiting you?

Segmentation, speed of execution, personalisation, integration with systems is easy

What do you like best about the product?

It is a system that can be used by everyone. You can keep your journeys simple or go deep in details and automations. My favorite thing about Bloomreach is the fact that the support team is always available and very helpful!

What do you dislike about the product?

With the way we’ve built our journeys, it’s easy to make mistakes because there are so many rules to follow. I’d like it to be more “dummy-proof,” so it can warn you when something is wrong.

What problems is the product solving and how is that benefiting you?

We only use automated flows and no email campaigns at all. So Bloomreach solves our automations and that is how we reach all our customers.

What do you like best about the product?

The ability to personalise at such a high level, and to enhance it further with Jinja, has been revolutionary for us.

What do you dislike about the product?

Nothing really. The reporting area can sometimes be difficult to understand, and it can take a bit of effort to get to exactly what you’re looking for if you’re not familiar with aggregates and expressions. I think this is something that will become easier with time.

What problems is the product solving and how is that benefiting you?

This has made our data and email-building process much more accessible for the wider team. It’s also given us the ability to automate and personalise email journeys in a way we simply wouldn’t have been able to do before.

What do you like best about the product?

It is very powerful with a lot of reporting tools

What do you dislike about the product?

it is pretty self serve there is no assistance

What problems is the product solving and how is that benefiting you?

greater segmentation of customer data

What do you like best about the product?

What I like most about Bloomreach is the flexibility it gives marketers to personalise the customer experience. The built-in segmentation, dynamic content and personalisation elements allow us to tailor email content to different customer groups, while A/B testing gives us the ability to test what resonates best and make improvements based on performance. I also like that many of these features are built directly into the platform, making it easier to create, test and optimise campaigns without relying heavily on technical teams. I’m not involved in the commercial side of Bloomreach, so I don’t know what we pay for the platform. From where I sit, however, it provides a lot of value because it is one of the systems I use most frequently. The ability to build, personalise, segment and test campaigns in one platform makes my day-to-day work much more efficient, while the reporting helps us understand campaign performance. Based on how much we use and rely on the platform, I personally don’t see a situation where it wouldn’t be worth the investment.

What do you dislike about the product?

What I dislike about Bloomreach is that some of the more advanced features and reporting can feel complex to navigate. While the platform provides a lot of useful data, the reporting could be more intuitive and easier to interpret at a glance. It can also take some time to understand where to find specific insights and how to use them effectively.

What problems is the product solving and how is that benefiting you?

Bloomreach helps solve the challenge of sending the same message to every customer by allowing us to segment audiences and personalise email content based on customer behaviour and interests. The built-in personalisation and A/B testing features make it easier to create more relevant campaigns and understand what resonates with different audiences. It also provides reporting and performance insights, which helps me evaluate campaigns, identify opportunities for improvement and make more informed decisions about future campaigns.

What do you like best about the product?

What I like most is that it’s a very flexible tool that can be adapted to your needs. Building scenarios and creating audiences is very easy, and the same goes for the templates module. Overall, it makes the campaign creation process feel smooth and straightforward.

What do you dislike about the product?

I’d like to see improvements to the localisation workflow. Right now, adding templates in different languages is very manual; I’d prefer an AI tool that can generate the translations so I only need to review and approve them. The reporting side is also quite complex, since you have to build everything from scratch. I’d really appreciate a predefined reporting section that can be updated based on our needs.

What problems is the product solving and how is that benefiting you?

I'd like to highlight the campaign automation based on events and also the different integrations with other tools to import data, create audiences new audiences for Meta and Google based.

What do you like best about the product?

Refined but detailed. Everything is super intelligent, whilst digestible and equally the breadth of work touches a range of channels. I found for HOKA that I was easily able to tie the user-experience together across email and site.

What do you dislike about the product?

We use Amperity for customer insights alongside Bloomreach, however the integration is not perfect and data expires after 7 days.

What problems is the product solving and how is that benefiting you?

Loomi AI is helping me to refine our margin management, using the Contextual Personalisation to provide the most relevant offer - rather than a blanket discount. In-turn this equally benefits performance, as personalised journeys are more likely to convert.

What do you like best about the product?

Bloomreach gives us so much potential in personalization, but also scaling it over our different brands and countries. The tool has never disappointed in realizing our vision.

What do you dislike about the product?

It’s hard to learn at first, but there’s a lot of academy stuff out there to get going.

What problems is the product solving and how is that benefiting you?

We needed a tool that could work cross-brand and cross-country without too much trouble. Bloomreach gave us exactly what we were looking for, and it made it very easy to get personalizations, campaigns, and experiments live in no time across five different languages.

What do you like best about the product?

Bloomreach feels like an all-in-one solution. For our team, we use it as a CDP, CRM, and an ecommerce and merchandising platform. We’ve used the product discovery and engagement capabilities to create personalized, meaningful journeys and touchpoints for our customers. Real-time automation and the ability to take action quickly are essential for our business today. The behavioral and transactional data is a powerful tool, and it’s one of the things we value most about Bloomreach.

What do you dislike about the product?

There isn’t much we don’t like, but there were a few areas we struggled to get right—especially data integrity regarding integrations with Bloomreach. That led to inaccurate performance reporting and storage overages. Since then, we’ve cleaned up this problem area, and we’re continuing to refine it.

What problems is the product solving and how is that benefiting you?

We struggled with personalization before, but now we’re able to use behavioral and transactional data to send personalized marketing messages and trigger real-time automation via various channels and web.