Bloomreach Discovery - Autonomous AI-Powered Ecommerce Search

What do you like best about the product?

Bloomreach works well as a marketing tool for building and sending campaigns across different channels, and it makes it easy to support multiple languages. Where the platform really sets itself apart, though, is in its reporting capabilities, which let you dive into campaign and product performance in great detail.

What do you dislike about the product?

While I’ve said that reporting is the best part of it, it’s also one of the harder elements to master. Once you’ve got the hang of it, though, you’re flying!

What problems is the product solving and how is that benefiting you?

We need to personalise at scale, and Bloomreach’s segmentation tools really help support this. We are not able to personalise across a large amount of customers.

What do you like best about the product?

Excellent product and the customer service has always been fantastic

What do you dislike about the product?

It can be tricky to start from scratch, its effectively a blank canvas, but gives you huge optimisaiton

What problems is the product solving and how is that benefiting you?

It's our CDP, used for all comms including transaction emails

What do you like best about the product?

Easy to use, with strong AI capabilities and a clear reporting dashboard. The analytics are helpful, and the real-time updates keep everything current. I also like the integrations and the marketing communications features, especially the advanced segmentation and personalisation options.

What do you dislike about the product?

It’s difficult to manage phone numbers and the soft ID settings. As it stands, only an email address allows you to merge profiles.

What problems is the product solving and how is that benefiting you?

It helps us deliver personalised experiences to customers, even when we only have limited data sets. It also helps us avoid silos and takes the guesswork out of the process.

What do you like best about the product?

Bloomreach has been an outstanding partner for our marketing automation needs. The platform feels genuinely innovative, with new functionality and improvements released regularly, so there’s always something new to learn and put to use. What really sets the experience apart, though, is the support: our CSM and technical account developer have been phenomenal, and the online support team is fast and responsive whenever we need help.

The main challenge is simply the platform’s sheer breadth. There’s so much available that it can be difficult to get to everything we’d like to take advantage of, and the reporting side takes some time to fully wrap your head around.

What do you dislike about the product?

There’s so much functionality available that it can be hard to get to everything we want to use—almost too much choice, if that’s possible. Reporting, in particular, can take a while to fully understand, and it takes some time to feel comfortable navigating it. For the same reason, onboarding new team members across the full breadth of features can take longer than expected, simply because the platform offers so much.

What problems is the product solving and how is that benefiting you?

Bloomreach is helping us scale our CRM globally across more than 16 markets, giving us a single platform to run consistent, coordinated campaigns rather than managing disconnected tools market by market. It's solved a lot of our contact segmentation challenges, letting us target audiences more precisely instead of relying on broad, generic sends. The platform has also made it easier to keep pace with the volume of email and template work required across that many markets, since a lot of what used to be manual is now faster and more repeatable. The net benefit has been better-targeted campaigns at scale, less time spent on execution, and more time to focus on strategy rather than the day-to-day mechanics of getting each market's campaigns out the door.

What do you like best about the product?

Bloomreach has helped simply and streamline customer communications and onsite experiences. The platform is intuitive and helps the team to execute with ease and speed.

What do you dislike about the product?

Some of the out of the box reporting isn’t workable with our business data and requires further customisation.

What problems is the product solving and how is that benefiting you?

Bloomreach helps our business deliver more meaningful and personalised experience to our vast customer base.

What do you like best about the product?

Customer driven platform that is constantly improving at a fast pace

What do you dislike about the product?

There has been turnover with account teams. Happy with current team, just a watch out as relationship continues

What problems is the product solving and how is that benefiting you?

Email, SMS, push segmentation and builds with less dev help.

What do you like best about the product?

Ability to fully customize for my business

What do you dislike about the product?

Integration has been difficult for us and we have not been able to use all of the features yet.

What problems is the product solving and how is that benefiting you?

Email personalization and optimization, no longer a manual process

What do you like best about the product?

Ease of running Omni channel campaigns and support from Loomi

What do you dislike about the product?

No SQL queries can run to connect different pieces of information. Specifically around Catalog

What problems is the product solving and how is that benefiting you?

Seamless connections with data available within Bloomreach, Customer reach and better reporting.

What do you like best about the product?

It familiar but the event was amazing and informative

What do you dislike about the product?

No feedback since I am not a customer but loved the demos

What problems is the product solving and how is that benefiting you?

Reducing the click to purchase path by 1 step

What do you like best about the product?

There are so many smart capabilities here, from helping start conversations to offering personalized merchandising and improved search results.

What do you dislike about the product?

Implementation can take some time and usually requires a development team, but it’s really worth it in the end.

What problems is the product solving and how is that benefiting you?

Dynamic, personalized merchandising online with enhanced search results.