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Freepik

Freepik Company S.L

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    Bairon P.

AI-Enhanced Asset Powerhouse That Accelerates Creative Output

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Freepik Pro provides me with access to an extensive and varied library of high-quality assets, including vectors, photos, icons, PSDs, mockups, and more, all covered by a commercial license. Since I’m already subscribed to the Pro plan, I don’t have to worry about attribution, which is essential when working on client projects.

What truly distinguishes Freepik for me now is its integrated AI suite. The platform’s text-to-image and video generation tools, along with features like upscaling, background removal, and retouching, are all available within the same interface. This allows me to quickly prototype visuals or create concept assets without needing to switch between different stock sites, mockup tools, or editing software, saving me valuable time.

The user interface is intuitive and well-organized, and the search function is effective, offering filters for style, file type, orientation, color, and more. For ongoing campaigns, I rely on collections and favorites to streamline asset reuse. Overall, the Pro plan gives me peace of mind regarding legal usage for all my client work.
What do you dislike about the product?
While the AI tools are undeniably powerful, the results can sometimes appear a bit uncanny or less than perfect, particularly when it comes to intricate details, facial features, or complex textures. I often find that tweaking prompts is necessary, which can interrupt the seamless 'instant vision to image' experience. The search algorithm performs well overall, but in very specific cases, I still encounter repetitive or visually similar results, prompting me to scroll further or refine my prompts. Additionally, the AI tools sometimes experience lag or throttling during peak times, especially when generating videos or high-resolution outputs. Lastly, although the Pro version includes many benefits, I would appreciate more transparent usage metrics—such as a clear breakdown of credits used per tool—and more advanced predictive AI editing features, like 'smart suggestions' for compositions.
What problems is the product solving and how is that benefiting you?
As a creative lead managing motion, design, and editorial projects, I’m constantly engaged in prototyping, visualizing, iterating, and delivering. Freepik Pro addresses several key challenges for me. First, asset sourcing is much smoother—rather than searching multiple stock sites, I can find vectors, images, icons, mockups, and even AI-generated visuals all in one place. This centralization saves significant time and effort.

When it comes to ideation, the ability to quickly generate rough visuals or moodboard assets with AI is invaluable, especially during pitches or internal reviews. It speeds up the concepting process and helps communicate ideas more effectively.

Maintaining consistency and reusability is also easier. I can organize brand kits, collections, and reusable assets, which allows me to keep campaigns cohesive without having to rebuild materials from scratch.

Legal clarity is another major benefit. The Pro license gives me confidence to use assets commercially and in client deliverables, without concerns about attribution or licensing complications.

Finally, Freepik reduces the need to switch between tools. I can perform edits like upscaling or background removal directly within the platform, which helps me maintain momentum.

Altogether, these features lead to faster project delivery, fewer bottlenecks, and greater creative capacity across my work.


    Amit S.

Best plat form to get the different kind of design elements like, image logo etc.

  • September 26, 2025
  • Review provided by G2

What do you like best about the product?
As a product manager, I used this tool to obtain design elements such as images, logos, vectors, and GIFs for my PowerPoint presentations, wireframes, and documents. It made it easier to enhance the visual appeal of my work.
What do you dislike about the product?
No, i have have nothing to dislike about it.
What problems is the product solving and how is that benefiting you?
It provides useful design elements. I have also used it to create flyers and some basic creatives for my marketing and sales contests. It really helps me save time.


    Swosti H.

Excellent platform artwork design

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
freepik, i am using for my daily tasks. Photo and videos can be easily implemented. I have tried to contact freepik customer care, the response was very good. Many features are there to use in the design. Both raw photos and templates are can be integrated easily.
What do you dislike about the product?
Very helpful for all ranges of professionals but there are something is limit.
What problems is the product solving and how is that benefiting you?
I use freepik for stock photos and the wonderful dashboard for photo editing. The AI version of image generation is excellent.


    Daniel R.

I love the tool, I use it constantly for work.

  • August 01, 2025
  • Review provided by G2

What do you like best about the product?
I love all the design elements that make my day-to-day work much easier, having many resources available to designers and AI.
What do you dislike about the product?
that changed the way it is charged, leaving the amount of points and their distribution somewhat confusing
What problems is the product solving and how is that benefiting you?
that the AI part doesn't feel so well regulated, meaning sometimes you come across images that are not well developed and they publish them for use


    Alejandro B.

Great Resource for Creative Projects

  • July 22, 2025
  • Review provided by G2

What do you like best about the product?
Freepik has become a platform for all kinds of creative project resources. I love that it offers everything from photos and videos to a comprehensive AI suite, complete with top notch tools for generative content creation.
What do you dislike about the product?
Occasionally I come across AI generated content that is noticeable as being created by AI. However, as these tools improve this issue has become less frequent.
What problems is the product solving and how is that benefiting you?
Freepik solves my need for a wide range of high quality resources essential for my daily work as a graphic designer, photographer and video editor. Having everything from photos and vectors to fonts and sound effects in one place streamlines my workflow allowing me to efficiently create and edit content. The integrated AI suite also enhances my ability to generate unique content quickly.


    Luis C.

My favorite software for images videos and ai generation

  • July 15, 2025
  • Review provided by G2

What do you like best about the product?
The vectorial image bank and the AI tools generation
What do you dislike about the product?
My favorites folders and how I save images to my folders could be improved.
What problems is the product solving and how is that benefiting you?
The mobile App


    Mark I.

A Fantastic 'Best-in-Class' AI Tool Suite for the Modern Creative Designer

  • March 28, 2025
  • Review provided by G2

What do you like best about the product?
I've been using Freepik for about a year now, and I'm continually amazed by how quickly they integrate AI tools into their platform. It offers a seamless workflow that lets you brainstorm ideas at lightning speed—creating images, editing and refining them, and even producing videos and audio. The possibilities feel endless! I can’t recommend Freepik highly enough. Fantastic work—keep it up, team!

The interface is incredibly intuitive, making it a breeze to tackle tasks—whether it’s generating images, making quick edits, or anything else.
Customer support has been outstanding, too—swiftly resolving any issues within 24 hours.
What do you dislike about the product?
The only drawback (common to Generative AI as a whole) is that achieving your desired vision often requires multiple iterative steps, which can get pricey—especially when you factor in re-running image generations, videos, and so on. That said, this isn’t unique to Freepik by any means!
What problems is the product solving and how is that benefiting you?
Freepik is tackling several key challenges that creatives face, and it’s making a real difference for me. First, it’s solving the problem of time-consuming workflows by offering a seamless, AI-powered platform where I can ideate, create, and refine content—like images, videos, and more—all in one place. This speed and efficiency let me bring ideas to life faster than ever, which is a huge win for my productivity. Second, it addresses the complexity of design tools with an intuitive interface that’s easy to navigate, so I can focus on creativity rather than wrestling with software. Finally, their fast customer support resolves any hiccups within 24 hours, saving me from potential frustration. Together, these solutions streamline my process, cut down on stress, and let me produce high-quality work with less effort—honestly, it’s a game-changer!


    Darshan B.

All-in-one AI creative suite with the highest-quality assets

  • March 09, 2025
  • Review provided by G2

What do you like best about the product?
Freepik is my go-to platform for downloading high quality images, illustrations which uplift the whole user experience, user interface. There ready-made templates are game changer for any creative work makes the whole process much faster and efficient.
What do you dislike about the product?
Not encountered any to be honest they have a tons of free high quality resources which you can directly leverage so for us its win win.
What problems is the product solving and how is that benefiting you?
For us actually many problems like finding stock images to build any digital platform like mobile app , webapp , website Freepik is our god father makes things easy and fast. Apart from this they are keep adding new things like Ai image generator and other stock images editing tools like croping, remove bg which we use daily. We also leverage the free illustrations to use in multiple platforms that we have build which also provides some inspiration as well to build something custom.


    Archith R.

Large collection of assets and good AI generated content library

  • November 26, 2024
  • Review provided by G2

What do you like best about the product?
The pricing is the best part of Freepik, you get a lot more than what you pay for. They have large collections of vectors, icons, images and videos. They also have a AI image and icon generator which have the latest models and give you the kind of image you are looking for.
What do you dislike about the product?
With the base plan, you do not get their premium library collection and you might have to credit the author if you plan to use them for free or base plan.
What problems is the product solving and how is that benefiting you?
Freepiks helps me find the right images for my content creation. The AI image generator is good to generate any type of content I need.


    Shubham S.

Best Platform For Vector Images

  • November 13, 2024
  • Review provided by G2

What do you like best about the product?
Freepik is awesome for its vast library of high-quality resources—vectors, photos, icons—covering any style you need. Their search tools are super handy, and there’s a good mix of free and premium options, with fresh content added all the time. we can use their content with ease of implementation
What do you dislike about the product?
The downside to Freepik is that some resources can feel repetitive, and you often need a premium account to access the best stuff. Plus, it’s easy to get lost in their huge library when you're looking for something specific.
What problems is the product solving and how is that benefiting you?
Freepik solves the challenge of finding high-quality, ready-to-use design assets quickly. Instead of spending hours creating or searching across multiple platforms, I can grab professional images, icons, and vectors in one place, which saves time and boosts productivity. It’s especially helpful for last-minute projects or when I need a specific style without starting from scratch.