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Freepik

Freepik Company S.L

Reviews from AWS customer

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145 reviews
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    Antonio Miguel R.

Innovative integration of AI in images and videos

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
I have always used Freepik as an image bank because it was very good and a Spanish company, but now they have also managed to integrate AI generation very well in both image and video, and I think that's fantastic.
What do you dislike about the product?
What I like the least is that in the free plan they don't let you do practically anything, not even to run a test and see if the tool you need is available or works well.
What problems is the product solving and how is that benefiting you?
For me, it is almost essential when it comes to finding or generating images and videos for my work as a web designer.


    Hrutalee S.

Essential Tool for Digital Marketers with Impressive AI Features

  • November 24, 2025
  • Review provided by G2

What do you like best about the product?
I am thoroughly impressed with Freepik as it provides invaluable support for my role as a digital marketer, especially by offering access to incredible facilities like the AI image generator and AI video generator. Being a premium member has been immensely beneficial for our organization, making Freepik our indispensable tool for daily use. The AI image generator, in particular, is outstanding for creating images that often exceed my imagination and simplify my workflow by producing the desired results with just the right prompts. Not only does Freepik offer a vast library of images that has never let me down at the last moment, but the ease of access to these resources is phenomenal. Additionally, the initial setup of Freepik is straightforward and hassle-free, enhancing its usability. This combination of effectiveness and efficiency is why I confidently rate Freepik at 10 out of 10 for recommendations to friends and colleagues.
What do you dislike about the product?
I would like Freepik to add more images related to technology, similar to what Shutterstock offers.
What problems is the product solving and how is that benefiting you?
I find Freepik invaluable for generating AI images, simplifying my workflow, and never disappointing with image availability, enhancing our social media marketing efficiency.


    VIVEK P.

Great Image Resource with Versatile Options

  • November 10, 2025
  • Review provided by G2

What do you like best about the product?
I am using freepik since 2019, and i used Free and Paid both versions of the Freepik.
Its a good software for the images.
What do you dislike about the product?
The price of the plan is too high, as there are many alternative options i.e. pngtree, google. etc.
What problems is the product solving and how is that benefiting you?
If you are not able to find the relevant image or element for you creative or banners, freepik is one of the best option to get the right element for the creatives and banners.


    Ayushi P.

Versatile and User-Friendly with Room for AI Video Improvement

  • October 27, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Freepik for its wide variety of high-quality images that are perfectly tailored to my social media needs, ensuring that I don't have to struggle with watermarks like before. The website's smooth and intuitive interface made the setup process effortless, enhancing my overall user experience. I find the AI features particularly beneficial for generating images, significantly improving my workflow efficiency, even though I'm aware that improvements in AI video generation would be welcome. The ease with which Freepik supports my creation of social media posts is a standout, as it has become an essential tool in my daily work routine. It's these invaluable features, combined with an effective and user-friendly experience, that make me consider Freepik a great resource. The fact that I am willing to recommend it to others with a rating of 9/10 speaks volumes about its role in refining my professional endeavors.
What do you dislike about the product?
I find the AI video generation feature lacking in quality compared to its image generation capabilities.
What problems is the product solving and how is that benefiting you?
I use Freepik for social media, it provides variety and watermark-free images, improving post creation. Its ease of use and AI feature enhances image generation, though video needs improvement.


    K SRICHARAN B.

One stop destination for images, icons & vectors

  • October 09, 2025
  • Review provided by G2

What do you like best about the product?
Freepik has a great repository of images, ppt templates, vectors & icons
What do you dislike about the product?
Nothing specific to dislike about Freepik
What problems is the product solving and how is that benefiting you?
It is helping get the right images for the concepts we present. Great for designing, we use Freepik for vectors & icons.


    Bairon P.

AI-Enhanced Asset Powerhouse That Accelerates Creative Output

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Freepik Pro provides me with access to an extensive and varied library of high-quality assets, including vectors, photos, icons, PSDs, mockups, and more, all covered by a commercial license. Since I’m already subscribed to the Pro plan, I don’t have to worry about attribution, which is essential when working on client projects.

What truly distinguishes Freepik for me now is its integrated AI suite. The platform’s text-to-image and video generation tools, along with features like upscaling, background removal, and retouching, are all available within the same interface. This allows me to quickly prototype visuals or create concept assets without needing to switch between different stock sites, mockup tools, or editing software, saving me valuable time.

The user interface is intuitive and well-organized, and the search function is effective, offering filters for style, file type, orientation, color, and more. For ongoing campaigns, I rely on collections and favorites to streamline asset reuse. Overall, the Pro plan gives me peace of mind regarding legal usage for all my client work.
What do you dislike about the product?
While the AI tools are undeniably powerful, the results can sometimes appear a bit uncanny or less than perfect, particularly when it comes to intricate details, facial features, or complex textures. I often find that tweaking prompts is necessary, which can interrupt the seamless 'instant vision to image' experience. The search algorithm performs well overall, but in very specific cases, I still encounter repetitive or visually similar results, prompting me to scroll further or refine my prompts. Additionally, the AI tools sometimes experience lag or throttling during peak times, especially when generating videos or high-resolution outputs. Lastly, although the Pro version includes many benefits, I would appreciate more transparent usage metrics—such as a clear breakdown of credits used per tool—and more advanced predictive AI editing features, like 'smart suggestions' for compositions.
What problems is the product solving and how is that benefiting you?
As a creative lead managing motion, design, and editorial projects, I’m constantly engaged in prototyping, visualizing, iterating, and delivering. Freepik Pro addresses several key challenges for me. First, asset sourcing is much smoother—rather than searching multiple stock sites, I can find vectors, images, icons, mockups, and even AI-generated visuals all in one place. This centralization saves significant time and effort.

When it comes to ideation, the ability to quickly generate rough visuals or moodboard assets with AI is invaluable, especially during pitches or internal reviews. It speeds up the concepting process and helps communicate ideas more effectively.

Maintaining consistency and reusability is also easier. I can organize brand kits, collections, and reusable assets, which allows me to keep campaigns cohesive without having to rebuild materials from scratch.

Legal clarity is another major benefit. The Pro license gives me confidence to use assets commercially and in client deliverables, without concerns about attribution or licensing complications.

Finally, Freepik reduces the need to switch between tools. I can perform edits like upscaling or background removal directly within the platform, which helps me maintain momentum.

Altogether, these features lead to faster project delivery, fewer bottlenecks, and greater creative capacity across my work.


    Amit S.

Best plat form to get the different kind of design elements like, image logo etc.

  • September 26, 2025
  • Review provided by G2

What do you like best about the product?
As a product manager, I used this tool to obtain design elements such as images, logos, vectors, and GIFs for my PowerPoint presentations, wireframes, and documents. It made it easier to enhance the visual appeal of my work.
What do you dislike about the product?
No, i have have nothing to dislike about it.
What problems is the product solving and how is that benefiting you?
It provides useful design elements. I have also used it to create flyers and some basic creatives for my marketing and sales contests. It really helps me save time.


    Swosti H.

Excellent platform artwork design

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
freepik, i am using for my daily tasks. Photo and videos can be easily implemented. I have tried to contact freepik customer care, the response was very good. Many features are there to use in the design. Both raw photos and templates are can be integrated easily.
What do you dislike about the product?
Very helpful for all ranges of professionals but there are something is limit.
What problems is the product solving and how is that benefiting you?
I use freepik for stock photos and the wonderful dashboard for photo editing. The AI version of image generation is excellent.


    Daniel R.

I love the tool, I use it constantly for work.

  • August 01, 2025
  • Review provided by G2

What do you like best about the product?
I love all the design elements that make my day-to-day work much easier, having many resources available to designers and AI.
What do you dislike about the product?
that changed the way it is charged, leaving the amount of points and their distribution somewhat confusing
What problems is the product solving and how is that benefiting you?
that the AI part doesn't feel so well regulated, meaning sometimes you come across images that are not well developed and they publish them for use


    Alejandro B.

Great Resource for Creative Projects

  • July 22, 2025
  • Review provided by G2

What do you like best about the product?
Freepik has become a platform for all kinds of creative project resources. I love that it offers everything from photos and videos to a comprehensive AI suite, complete with top notch tools for generative content creation.
What do you dislike about the product?
Occasionally I come across AI generated content that is noticeable as being created by AI. However, as these tools improve this issue has become less frequent.
What problems is the product solving and how is that benefiting you?
Freepik solves my need for a wide range of high quality resources essential for my daily work as a graphic designer, photographer and video editor. Having everything from photos and vectors to fonts and sound effects in one place streamlines my workflow allowing me to efficiently create and edit content. The integrated AI suite also enhances my ability to generate unique content quickly.