Impartner PRM SaaS

What do you like best about the product?

What I like best about Impartner PRM is its flexibility and ease of use. The UI is brilliant and intuitive, and it was very easy to learn how to navigate and manage the platform.

I particularly like the ability to create custom pages and objects, which allows us to tailor the portal to the very specific needs of our partner program. We can provide different experiences, views, and permissions based on user roles and partner types. There are also many out-of-the-box objects and capabilities available, and even though we don't use all of them, we have the flexibility to configure and adapt what we do use to fit our needs.

Most importantly, as a Partner Operations Manager who isn't highly technical, I'm able to self-administer and manage the portal effectively. I can make changes, configure experiences, and manage much of the platform myself without constantly relying on our CRM or IT teams for support. That level of independence has been incredibly valuable and has made Impartner a great platform for us.

What do you dislike about the product?

One area I would like to see improved is the availability of examples and resources for more advanced customization. While Impartner gives us a lot of flexibility, building custom widgets and Orchestration Studio flows from scratch can sometimes be challenging. A larger library of templates, real-world examples, best practices, or even a customer community where users could share widgets, flows, and solutions would be extremely valuable.

Some of the out-of-the-box objects and their built-in behaviors can also be quite rigid. For example, with the Applicants object, moving an applicant to the "New Partner" status automatically creates an account record in Impartner. Because of our CRM synchronization requirements, all of our accounts need to originate in our CRM. There isn't currently a way for us to disable that automatic account creation, so we have had to develop workarounds by creating custom status fields.

I'd also like to see improvements to the Journey creation UI, as it could be more intuitive and easier to manage.

Finally, reporting is probably the biggest limitation for us. The standard reports offer relatively limited customization unless you purchase the add on reporting module. This becomes particularly challenging when we've had to develop workarounds for certain out-of-the-box objects or processes, because the standard reports don't always reflect the way we're actually using the platform. Beyond basic metrics such as logins and page visits, we've found the standard reporting capabilities fairly limited.

What problems is the product solving and how is that benefiting you?

It has significantly reduced the amount of manual administration required and gives us the flexibility to evolve the portal and our processes as the partner program changes. Ultimately, Impartner allows us to manage a complex program in a way that would be extremely difficult to achieve through disconnected systems and manual processes.

What do you like best about the product?

I've used it before at other companies so it's familiar to me so easier than other platforms to navigate. I like the marketing asset organization, categorization and tagging functionality.

What do you dislike about the product?

The UI is not a WYSIWYG on the classic platform which makes it tough to make the visual appearance look modern and fresh without going through Impartner for HTML implementation support.

What problems is the product solving and how is that benefiting you?

Deal Registration and MDF automation is great and makes those processes a breeze!

What do you like best about the product?

I like that Impartner PRM has all the bells and whistles. I also appreciate knowing that it has what I want. Setting it up was easy, which was a definite plus.

What do you dislike about the product?

I find it hard to clearly find what I want, and I find the back end admin not intuitive.

What problems is the product solving and how is that benefiting you?

Impartner PRM centralizes partner information and manages deal registrations, making partner-related sales activity more organized.

What do you like best about the product?

Many configuration options. Responsive team.

What do you dislike about the product?

Product can be quite complex in places. Difficult to find what I need quickly.

What problems is the product solving and how is that benefiting you?

Information sharing to partners, self-serve of resources and understanding partner portal usage.

What do you like best about the product?

The platform offers a strong set of features that make it easy to manage partner programs and adapt to different business needs. I also like how seamlessly it integrates with systems like Salesforce, allowing me to get a complete picture of partner performance and program activity without having to switch between multiple tools.

Another major advantage is the unlimited user seats, which makes it easy to provide access to everyone who needs it without worrying about additional licensing costs. Overall, it's a powerful, scalable platform that supports collaboration across teams.

I would also like to recognize Marissa Strunk, who has been a tremendous support throughout our experience. Her responsiveness, expertise, and willingness to help have made a significant difference in ensuring we get the most value from the platform.

What do you dislike about the product?

One area where I think Impartner PRM could improve is the user interface. While the platform is powerful and offers a lot of functionality, I sometimes find it challenging to locate specific features or figure out the right steps to achieve a particular outcome. The navigation can feel a bit overwhelming at times, especially when you're trying to complete a task quickly. A more intuitive layout and easier access to commonly used features would help improve the overall user experience.

What problems is the product solving and how is that benefiting you?

We work with a diverse partner ecosystem, so providing targeted outreach and relevant content to different partner groups is very important to us. One improvement I'd like to see is more flexibility and customization within the available widgets and dashboards. This would allow us to better segment partners, surface relevant information, and create a more personalized experience.

I'd also like to see continued enhancements around training and learning management, particularly with SCORM file support. Our goal is to make it easy for partners to access training, complete courses, and get certified without friction. Improved support and management of SCORM-based training content would help us deliver a more seamless learning experience and drive greater partner engagement.

Overall, more flexible widgets combined with stronger training capabilities would help us better support our partners and provide a more effective and user-friendly experience.

What do you like best about the product?

I like the customization aspect of Impartner PRM. Basic knowledge of html can help you create beautiful landing pages to suit your partners' needs. Before Impartner, we did not have a standard way for our referral partner to submit referrals. Now, they have a defined process, and we can require the necessary details up front to avoid unnecessary back and forth communication.

What do you dislike about the product?

I wish a few of the features were more intuitive. Specifically, there are a few "workarounds" to get results that I believe should be more out of the box. When we want to send a notification to our partners, we have to set up a lengthy conditional workflow and manually trigger the send of the notification. For referral approval, we need to set up an individual workflow for each sales rep at our company. This can be time consuming and is a steep learning curve for new users of Impartner at our company.

What problems is the product solving and how is that benefiting you?

We have had amazing support from Hannah, our CSM. She is quick to answer any of our questions and directs us to the best resource. We always feel supported and if something isn't available yet, they make sure to relay our feedback to the appropriate teams.

What do you like best about the product?

Give autonomy and visibility to our partners who normally do not have another tool to do so.

What do you dislike about the product?

Mainly, I find the integration with Hubspot difficult to handle and not very good. It requires too many workarounds that are not very useful either. The workflows are poor, the conditionals are bad, and the partner portal is not very customizable. Additionally, the initial setup was practically impossible and not intuitive.

What problems is the product solving and how is that benefiting you?

Impartner PRM allows us to give autonomy and visibility to our partners, who normally do not have another tool to do so.

What do you like best about the product?

What I like most about Impartner PRM is how it centralizes and streamlines partner management. It makes it easier to manage partner onboarding, content, deal registrations, and day-to-day partner interactions in one place. The platform also provides good visibility into partner activity and helps reduce manual processes, making partner operations more scalable and efficient.

What do you dislike about the product?

The platform can take some time to configure and customize, especially when setting up more complex partner processes or workflows. Some areas could also have a more intuitive user experience, but overall the platform is flexible and provides a good range of capabilities once it is properly configured.

What problems is the product solving and how is that benefiting you?

Impartner PRM helps solve the challenge of managing partner operations across multiple processes and systems. It centralizes partner information, onboarding, content, deal registration, and partner communications in one platform. This improves visibility, reduces manual work, and makes it easier to standardize and scale partner processes as the partner ecosystem grows.

What do you like best about the product?

Impartner PRM provides a centralized, easy-to-manage platform for supporting and engaging partners. It helps keep partner resources, communication, and program information organized and accessible in one place.

What do you dislike about the product?

The inability to reorganize existing assets in the Asset Library.

What problems is the product solving and how is that benefiting you?

Impartner PRM gives us a centralized place to manage partner access, resources, and communications. This makes it easier to keep our partner program organized and provide partners with the information they need.

What do you like best about the product?

The lead registration form and dashboard for partners to easily track and submit new leads. Our Customer Success Manager is also super helpful - always there to create reports for us, sharing new features, and walking us through setting up new areas to make sure we're successful.

What do you dislike about the product?

It would be great to have an integration with our website where we can pull resources directly from our website and load them into the asset library with the same titles and descriptions. I also wish there wasn't a limit on pinning assets. We have quite a few folders in our asset library and the limit goes across folders. I wish the limit was within each folder for 1-2 assets.

What problems is the product solving and how is that benefiting you?

Tracking partner-driven leads. They can get lost in salesforce and I like having a single source of truth where partners need to submit leads in order to get credit.