I think the AI is much better than the open-source AI tools out there. It is more accurate with fewer hallucinations. The writing is also a lot smoother and less repetative. I think this is the perfect tool for writers.

What do you dislike about the product?

I don't really have anything I don't like.

What problems is the product solving and how is that benefiting you?

For me, there are some aspects of writing that I'm not great at, such as headlines and conclusions. WRITER helps me brainstorm ideas on those, making my own writing stronger.

Financial Services

Highly Intuitive Interface with Near-Perfect First-Try Output

Reviewed on May 28, 2026

Review provided by G2

What do you like best about the product?

Its highly intuitive interface makes it easy to quickly understand what I need, and it gives me output that’s very close to right the first time.

What do you dislike about the product?

It could be a bit more intuitive in understanding the end objective behind my requests and in proactively suggesting solutions. For example, I asked Writer AI to create a website for me, so it should have understood that I would also need a hosting solution and could have suggested that upfront. Instead, I had to explicitly ask it to provide possible options for free hosting of the web page.

What problems is the product solving and how is that benefiting you?

I’m not an expert in coding at this point, although I did code about 18 years ago. Still, I’m able to realise my dreams—like building a website to showcase my singing trophies along with all the other details—without needing to write even a single line of code. This is enabled by Writer AI. Maintaining the site also feels much easier now, since Writer AI saves the complete session and understands the context. That’s a great benefit for me in these ways.

reviewer2846760

Automation has improved team workflows and now speeds consistent content creation and review

Reviewed on May 28, 2026

Review from a verified AWS customer

What is our primary use case?

My main use case for Writer is for automation. I can provide a quick, specific example of how I use Writer for automation: we can make our team, HubSpot, and form submissions work together. I have additional information about these things I use in Writer for automation.

What is most valuable?

The best features Writer offers are the AI brand guidelines, strong content consistency, and workflow automation for teams.

Strong content consistency has played out for my team by making collaboration faster through workflow automation, reducing repetitive tasks and helping teams create, edit, and publish content more efficiently.

Overall, the platform feels practical for real-time team workflows, especially for improving productivity, maintaining consistency, and scaling content operation efficiency.

Writer has positively impacted my organization by improving content turnaround time, consistency, and overall workflow efficiency, helping reduce repetitive manual work and making collaboration between team members smoother and faster.

We saw that the content drafting and review process became noticeably faster, with turnaround improving by around 30 to 40% of repetitive content tasks, reducing back-and-forth edits and helping the team focus more on strategy and quality rather than manual revisions.

What needs improvement?

To improve Writer, it would be great to see even deeper customization for workflows and better flexibility in some AI outputs for niche use cases, such as improving response consistency in longer conversations and adding more integrations for a smoother experience.

More native integration with development and project management tools could help streamline workflows further, and improving contextual memory and giving users more control over output style and formatting would make the platform even more powerful and customizable based on their templates.

Long input needs to be improved and the output format needs to be more customized based on the teams and workflow templates.

For how long have I used the solution?

I have been working in my current field for around three years.

What do I think about the stability of the solution?

Writer is stable and more aligned.

What do I think about the scalability of the solution?

The scalability of Writer is fine. We can add many members, and it can be used for small teams and large teams as well, making it easy to scale for any larger projects.

How are customer service and support?

The customer support is fine. I can reach out to them at any time, and the response time is less compared to other solutions.

I would rate the customer support a 10 because we receive responses so quickly and issues get solved very quickly.

Which solution did I use previously and why did I switch?

Previously, I relied more on a mix of manual workflows and general AI content tools. I switched to Writer because it offered better collaboration features, stronger brand consistency controls, and a more structured, enterprise-focused workflow experience.

How was the initial setup?

The setup process felt relatively smooth, the licensing model seems sustainable for team-based usage, and pricing felt aligned with enterprise-focused AI tools. However, smaller teams may still evaluate cost carefully depending on usage scale and their feature requirements.

What about the implementation team?

I did not evaluate other options before choosing Writer. We usually manually select other AI tools, and when we came into Writer, we found a collaborative workspace for a team with no data missing.

What was our ROI?

I saw a measurable time saving in content creation and review workflows, with repetitive drafting and editing tasks becoming roughly 30 to 40% faster, improving overall team productivity and reducing manual effort across content operations.

Which other solutions did I evaluate?

I did not evaluate other options before choosing Writer.

What other advice do I have?

My advice for others looking into using Writer is mainly for team collaboration, where we do not lose any data if a team member changes. All data goes with them, so with Writer, we can retain data that employees used previously, including other client questions and answers about content creation.

These questions and answers help teams understand past strategies, changes, and improvements, keeping everyone aligned and informed.

Other advice for prospective users includes evaluating the cost-effectiveness for smaller teams and keeping in mind areas where deeper integrations or greater control might be expected as part of Writer's evolution.

I would rate this review an 8 overall.

Leisure, Travel & Tourism

Effortless Results with Conversational AI Prompts

Reviewed on May 27, 2026

Review provided by G2

What do you like best about the product?

I like the ease of getting good results with conversational prompts for AI - no need to labour over too fine details, the model understands what I need pretty easily.

What do you dislike about the product?

As I am a beginner at using it, I still find it very complex and some features seem a little bit hidden. The learning curve can be quite high at the beginning until you get the hang of how to develop your skills & playbooks.

What problems is the product solving and how is that benefiting you?

Writer definitely helps save time, produce polished insights for product development and ecommerce needs, and is very helpful with complex modelling and analytics. This is freeing up more space for me to think deeply and get more done. The BigQuery integration we are currently testing is also very promising in unlocking additional value from our GA4 data.

Pratiksha T.

Great Styleguides and Transcription, But Creativity and Hallucinations Need Work

Reviewed on May 26, 2026

Review provided by G2

What do you like best about the product?

Custom Styleguides and Voices, transcription,

What do you dislike about the product?

not as creative writing and also a lot of hallucinations

What problems is the product solving and how is that benefiting you?

helping style writing as per AP guidelines and also transcribing interviews

Anonymous

Excellent Iterative Partner, Steep Learning Curve

Reviewed on May 21, 2026

Review provided by G2

What do you like best about the product?

I like how WRITER allows for iteration, almost like working with a coworker. I can provide ideas, and it can help either push back on those or expand upon them. There's a nice give and take, and we can keep going back and forth rather than just taking the first response. I love to continue iterating and building things out. The ability to create and share unique voices, especially for managing executive communications with multiple executives, is really valuable. WRITER also helps in brainstorming and iterating, providing a finished product that I'm much happier with compared to other AI models.

What do you dislike about the product?

I will say it was probably the least user friendly to learn. And I'm still learning, and it has taken a lot longer for me to really learn how to best use Writer versus something like ChatGPT.

What problems is the product solving and how is that benefiting you?

WRITER helps with consistency in creating unique voices for executive comms and improves my work through iteration. It allows sharing of voices within the team, and the playbooks feature saves me time, especially in prepping execs for interviews.

Nicole W.

Easy-to-Use AI with Customizable Playbooks and Consistently Usable Output

Reviewed on May 21, 2026

Review provided by G2

What do you like best about the product?

I like that there are so many out-pf-the-box playbooks, projects and skills that can be customized with business assets. It's easy to use. The AI tools provide an output that's usable almost every time. I like the skills feature to help guide the possibilities.

What do you dislike about the product?

So far, I've been using a free trial and haven't been able to integrate it with my organization's assets. But there's nothing I've experience so far that I dislike.

What problems is the product solving and how is that benefiting you?

We're building internal competitive analysis decks, writing playbooks for our own sites' AEO/GEO audits, creating interactive HTML health plan comparison guides and using it to help draw succinct conclusions between competitors' data, our data and industry trends.

Ayan H.

Trusted AI

Reviewed on May 20, 2026

Review provided by G2

What do you like best about the product?

The ability to create workflows very quickly without a lot of prompt iterations. Ability to add connectors.

What do you dislike about the product?

Haven't used it to a breaking point yet.

What problems is the product solving and how is that benefiting you?

It is helping me getting started on a large number of tasks which are part of my job. Given the steps in the playbook, I can trust the process because I can go back to any step to validate if something feels off. I can focus on the decision making without spending a lot of time in curating the information.

MAZIN .

Smart, Easy-to-Use Tool for Game Development

Reviewed on May 19, 2026

Review provided by G2

What do you like best about the product?

I like how smart WRITER is. It's so good and useful for making games. I found the initial setup to be very easy as well.

What do you dislike about the product?

I don't know, maybe make it smarter and can understand more and use more tools.

What problems is the product solving and how is that benefiting you?

I use WRITER for coding when making games, and it's smart and useful.

Sherry .

Almost Perfect Editing Companion

Reviewed on Apr 29, 2026

Review provided by G2

What do you like best about the product?

I appreciate that WRITER helps with editing my book by addressing the little things that need fixing. What I like most is that they almost match my tone, which is a great help for maintaining my voice. The initial setup was also easy, which made getting started a breezeok

What do you dislike about the product?

they dont always have the correct files right

What problems is the product solving and how is that benefiting you?

I use WRITER for editing my book. It helps fix the little things I should correct.