CleverTap All-In-One Customer Engagement Platform

What do you like best about the product?

What I like best about CleverTap is its ability to bring customer data, segmentation, analytics, and engagement into a single platform.

What do you dislike about the product?

The platform has certain limitations, such as restricted flexibility in automating data pushes to external servers. Additionally, fallback WhatsApp messaging can sometimes fail due to Meta’s frequency constraints, which can impact delivery reliability in specific use cases.

What problems is the product solving and how is that benefiting you?

CleverTap helps solve key challenges - customer data fragmentation, user engagement, and lifecycle marketing execution. By bringing analytics, segmentation, and multi-channel messaging into a single platform, it removes the need to rely on multiple disconnected tools.

From a business perspective, this leads to better customer retention, higher campaign efficiency, and improved conversion rates.

What do you like best about the product?

all communications (email, wa, sms, etc) channels managed in one place, high degree of customization be it targetting users, or personalizing content to target audience through linked content, automated features such as journeys and bulletins and end to end user engagement through camapigns, journeys and promos (loyaltly points)

What do you dislike about the product?

minor UI issues when setting up camapigns, (ex, drop downlists , selection boxes jump while setting up campaigns), less filter features in content manager

What problems is the product solving and how is that benefiting you?

I’m able to set up user communication flows for multiple user behaviours using the custom rules I’ve configured. This has helped me get at least 2/3 of my subscribers to use their subscription features month after month, and to stay engaged with my content in one way or another (email, WhatsApp, push, web, or app).

What do you like best about the product?

CleverTap is an end-to-end customer engagement platform that captures various trends and nuances of user behavior, enabling every communication is contextual and relevant for the user.

The Agents on Segments and Predictive Analytics are great enhancements that have already started giving measurable results. The Predictive capabilities have enabled us to proactively identify potential loyalists and about-to-churn users. This has improved our discovery and conversion metrics.

What do you dislike about the product?

CleverTap should focus on building more industry-first AI-powered capabilities that will empower lifecycle marketing teams to focus more on experiment designing and optimizations.

What problems is the product solving and how is that benefiting you?

We started our partnership with CleverTap to address a key business problem:
Improving conversion across abandoned carts on the back of personalized and timely nudges.

Furthermore, with CleverTap Journeys, we were able to drive cohesive and consistent omnichannel experiences at scale across email, push, SMS, and in-app notifications. Timely nudges with personalized offers prompted users to re-engage with their abandoned carts and complete their purchase, significantly increasing conversions on our platform.

What do you like best about the product?

Easy segmentation and analytics capabilities help us identify the right segments at the right time and convert more users

What do you dislike about the product?

Sometimes we dont get the stats on the platform correctly and need to raise ticket to get the issue resolved and stats corrected, this happenes a lot of times and takes some time, if the team works on this issue and resolves it using their tech that would save significant time.

What problems is the product solving and how is that benefiting you?

Clevertap is helping us target users from one platform and deliver personalised messaging and notifications to the users, this makes our users feel noticed and that we truely care for them, it really helps us build the trust with customer and get better user retention.

What do you like best about the product?

What I like best about CleverTap is the precision it brings to customer engagement. By harnessing real-time passenger data and behavioral insights, the platform enables us to engage travelers at the right time with truly individualized communication.

CleverTap’s Assisted Agents are what are driving these results for us. Segment Builder Agent leveraged booking details, traveler profiles, route data, and previous purchase history to create actionable micro-segments in real-time. Journey Builder Agent and prompt to email initiated automated email campaigns based on real-time indicators. Path Optimizer Agent orchestrated touch points from booking confirmation to last-minute upgrade, ensuring timely, contextual email engagement
throughout the traveler lifecycle. Creative Agent crafted emails to highlight route benefits, exclusive offers, and bundled ancillaries tailored to each traveler.

Furthermore, availability of MCP and Bring Your Own Model makes it easy for us to integrate our models directly into the CleverTap platform which would help in monitoring control, governance and trust.

What do you dislike about the product?

With the complex data set for an Airline Industry, the onboarding required very advanced level of integration which consumes time and effort.

Analytics reporting ecosystem can be improved further.

UI/UX updated and changed should be informed to the customer for ease of transition between new screens.

What problems is the product solving and how is that benefiting you?

One of the key challenges we were facing was engaging travelers within a narrow pre-travel window without causing notification fatigue. Our objective was to streamline campaign execution across millions of sends while transforming email from a transactional channel into a high-ROI revenue driver.

The CleverTap platform’s advanced segmentation, trigger-based journey design, real-time experimentation and optimization, and agentic AI capabilities – with the Decisioning Engine at the core – helped us deliver hyper-personalized experiences at scale. Today, we are able to orchestrate millions of dynamic sends without overwhelming customers or diluting message effectiveness. The concerted efforts boosted our Open rate by more than 18%, CTR ~ 8% and conversions ~ 5%.

What do you like best about the product?

What we like best about CleverTap is its ability to combine powerful customer engagement capabilities with AI-driven intelligence. We've been leveraging CleverTap's Predictions capabilities to better understand customer behavior, identify high-intent users, and create more personalized experiences across the customer lifecycle.

CleverTap’s Assisted Agents for journey building, lifecycle optimization, copywriting, and design have helped improve the efficiency of our marketing operations. They provide intelligent recommendations that help optimize engagement strategies and customer journeys at every stage of the lifecycle, while also automating campaign launches and workflows. Together, these capabilities reduce manual effort, help our teams move faster, and improve overall campaign performance.

CleverTap's Lifecycle Agents which represent an industry-first approach to end-to-end lifecycle optimization. The ability to intelligently identify opportunities across activation, engagement, retention, and reactivation has the potential to significantly enhance how marketers manage customer relationships at scale.

What do you dislike about the product?

As CleverTap continues to introduce advanced AI and Agentic capabilities, there can be a learning curve in fully understanding and operationalizing all the available features at once.

That said, CleverTap's continuous innovation and product evolution give us confidence that the platform will continue to deliver increasing value over time. We are also looking forward to expanded participation in programs such as the Agentic Adoption Pioneers Program, which helps brands accelerate their AI and Agentic transformation journey.

CleverTap can take up more ownership to guide us how to solve a 3rd party problem and handle situations where a link is not working or not leading users to the desired landing page etc.

What problems is the product solving and how is that benefiting you?

One of the biggest challenges we face is delivering personalized customer experiences at scale while efficiently managing engagement across multiple lifecycle stages. CleverTap helps solve this by combining predictive intelligence, customer analytics, automation, and AI-assisted decision-making within a single platform.

Predictions help us proactively identify customer intent and engagement opportunities, while Assisted Agents streamline journey optimization and campaign execution. This has helped reduce manual effort, improve targeting accuracy, and accelerate campaign deployment.

Lifecycle Agents further strengthen CleverTap's vision for Agentic customer engagement by helping marketers optimize the entire customer lifecycle through intelligent recommendations and guided actions. As a result, we are able to improve customer engagement, drive better retention outcomes, and operate more efficiently.

We look forward to continuing our partnership with CleverTap and exploring further innovation together as these Agentic capabilities continue to evolve.

What do you like best about the product?

The AI segmentation feature makes analysis very easy

What do you dislike about the product?

Still the same, faster load time for detailed user level dashboards.

What problems is the product solving and how is that benefiting you?

1. Making sense of vasts amounts of data to understand customer behaviour and patterns.
2. Automate multi channel engagement making sure different channels can be used in sync to maximise results.
3. Assisted Agents for Agentic Marketing - keeping team involved while AI assists with analytics, segmentation, orchestrating campaigns, recommendations, and decisioning
4. Using agents to segment data in the way we want and in future run entire campaigns based on the Agents.
5. Solve customer retention for us by giving us industry best practices

What do you like best about the product?

It allows for a better understanding of user behavior and the creation of personalized experiences.

I highlight the possibility of conducting experimentation without multiple development efforts, which makes it easier to test and adjust initiatives more agilely.

Additionally, it offers ease in creating segments, automating campaigns and Journeys, helping to organize and execute actions in a more orderly manner.

What do you dislike about the product?

What I don't like about CleverTap is that the reports are not very intuitive or easy to interpret. Sometimes it's hard to understand them at first and quickly find the information I need.

What problems is the product solving and how is that benefiting you?

Allow better understanding of the customer, understand their behavior, segment them intelligently, and offer more precise personalization.

What do you like best about the product?

CleverTap demonstrates it powered features where it connects custome segmentation, analytics and engagement, making them work together
I like the efficiency of user segmentation, which helps us in creating reliable and targeted campaigns, and this happens due to demographics and behavior
The software creates solid and real time analytics, where it gives timely customer journey and feedback, ensuring that we make reliable decisions
The engagement mechanisms from the application are multi channel, and this involves email, push notifications, in app messages and SMS
I appreciate the simplified automated approach the tool offers, and this makes marketing process more intuitive and successful

What do you dislike about the product?

CleverTap has detailed and technical instructions or features and they need proper understanding to make them successful
The process of setting campaigns sometimes feels overwhelming and this includes managing multiple clients details

What problems is the product solving and how is that benefiting you?

CleverTap has been very resourceful in eliminating customer churn and this happens through enabling targeted marketing campaigns.
The program is designed to help users understand clients behaviors across different channels and touch points
CleverTap is a comprehensive application, that helps in segmentation, analytics and customer engagement, which happens without involving multiple platforms
The program has enabled us improve on clients retention, where we share personalized messages based on clients preferences
The engagement campaigns are successfully automated by this application and this increases on efficiency
We enjoy the clarity of getting customers insights from the previous histories and this makes it easy for us to convert them to more revenue
The level of engagement significantly increases using CleverTap and we focus on personalized campaigns

What do you like best about the product?

I love the dedicated support you offer—meaning the dedicated account manager for each account. The platform is incredibly complete in terms of events and properties

What do you dislike about the product?

I prefer to avoid ticket-based support. Having the team in India makes it difficult due to the distance and time difference

What problems is the product solving and how is that benefiting you?

"It has enabled us to streamline our communications, build custom workflows, and leverage dashboards for data analysis