Klaviyo

What do you like best about the product?

What I like most about Klaviyo is how simple it makes email marketing. I use it mainly to build automated flows like welcome emails and abandoned cart reminders, and the visual Flow Builder makes it easy to update everything without much effort. I also rely on customer segments to send different campaigns based on purchase history or engagement instead of emailing everyone the same message. After each campaign, I usually check the reporting dashboard to see what worked and what needs improvement. It has saved me a lot of time and made managing campaigns much easier.

What do you dislike about the product?

The biggest issue I've run into is the pricing. As our contact list grew, the monthly cost increased pretty quickly, so it's something we have to keep an eye on. I also needed some time to get comfortable with the more advanced automation flows because there are a lot of options. The reporting is useful, but I sometimes have to dig through multiple reports to find the metrics I'm looking for. None of these are deal breakers, but I'd like to see simpler reporting and a pricing model that's a little friendlier for growing teams.

What problems is the product solving and how is that benefiting you?

Before we started using Klaviyo, most of our email campaigns were created manually and it took time to organize different customer lists. Now I use customer segments and automated flows to send welcome emails, abandoned cart reminders, and follow-up campaigns without having to do everything manually. It also makes it easier to see how each campaign performs because I can check the reports in one place. Overall, it has saved time, reduced repetitive work, and made it much easier to manage our email marketing.

What do you like best about the product?

Best newsletter software for ecommerce par none.

What do you dislike about the product?

Pricing - autoupgrade, no autodowngrade.

What problems is the product solving and how is that benefiting you?

Weekly newsletters, email flows.

What do you like best about the product?

I use Klaviyo for marketing automation and love how it makes launching campaigns efficient, especially targeting my registered users and prospects who have interacted with my website. The hyper-personalization feature is phenomenal, outperforming other tools I've tried like Constant Contact and Mailchimp. I also appreciate the ability to launch further campaigns based on user behavior without losing track, which is crucial for reaching a wide audience efficiently and economically. The RFM matrix helps me easily determine which customers are likely to make orders, which simplifies my marketing strategy significantly. The initial setup was quick; it took just an hour to implement key flows and launch them, which is a big time-saver. I also use it with other platforms like Shopify and my website, and I find Klaviyo integrates very smoothly with these and other tools, like Adobe. Additionally, the new features they're launching, even in beta, are impressive, such as the campaign auditing feature that provides targeted prospect numbers even before we launch campaigns.

What do you dislike about the product?

No, the beta version for live campaing audit is a real saviour

What problems is the product solving and how is that benefiting you?

I use Klaviyo for marketing automation, reaching out to registered users and prospects, which boosts our revenue. It provides detailed insights at my fingertips, tracks engagement, and simplifies influencer connection without diving into social media profiles.

What do you like best about the product?

I love how Klaviyo connects everything—email, SMS, and customer data—all in one place.

What do you dislike about the product?

Honestly, it can get pretty pricey as your contact list grows, and some of the more advanced features take a bit of time to figure out if you don’t have a tutorial to guide you.

What problems is the product solving and how is that benefiting you?

Klaviyo helps me stop guessing what my customers want — it shows me their behavior so I can send emails and texts that actually match their interests. That means better sales, less spammy feeling, and way happier customers.

What do you like best about the product?

I like Klaviyo's simplicity. It's easy to set up, and I find the templates for mail modules really helpful.

What do you dislike about the product?

Pricing and integrations

What problems is the product solving and how is that benefiting you?

I use Klaviyo for newsletter automation, which helps with retargeting. Its simplicity, easy setup, and templates make it valuable to me.

What do you like best about the product?

What I like most about Klaviyo is how easy it makes it to build targeted email campaigns and automate customer communication. I also find the reporting helpful for seeing what’s working, identifying what isn’t, and making adjustments to improve overall campaign performance.

What do you dislike about the product?

One challenge I’ve noticed is that some of the more advanced features can take a while to learn, especially for new users. Also, as my contact lists grow, pricing can become more of a consideration.

What problems is the product solving and how is that benefiting you?

Klaviyo helps automate email marketing and customer engagement, which saves time and cuts down on manual work. It also makes it easier to send relevant messages to different audiences, so campaigns feel more targeted and can perform better overall.

What do you like best about the product?

User friendly functionality and integrations portfolio

What do you dislike about the product?

There is very little I dislike, aside from some specific regulations related to my industry

What problems is the product solving and how is that benefiting you?

Call tracking for customer helpdesk. We onboarded that system fairly early and have been working with the product team to improve.

What do you like best about the product?

I really like Klaviyo's advanced automations, which include features like abandoned and checkout emails, product recommendation emails, and SMS marketing campaigns. I also appreciate its ability to integrate with almost all of the software available in the market, especially for an ecommerce company. Additionally, the initial setup was very easy.

What do you dislike about the product?

Their pricing is higher. It should be they can lower the price.

What problems is the product solving and how is that benefiting you?

Klaviyo's advanced automations let me link email and SMS marketing, boosting my e-commerce strategies with features like abandon and checkout emails and product recommendations.

What do you like best about the product?

Klaviyo makes it easy for me to run email marketing campaigns, and it integrates well with my Shopify store. I especially like being able to segment my audience and target different groups based on their actions.

What do you dislike about the product?

Klaviyo doesn’t have the best selection of email templates, which makes creating emails more difficult. I often end up importing templates from other providers, and that extra step takes time.

What problems is the product solving and how is that benefiting you?

It helps me understand my audience better—what they like, what they don’t like, and which promotions they actually care about. It also helps me stay top of mind with potential customers by sending reminders that encourage them to add items to their cart and complete the purchase.

What do you like best about the product?

the Flows and the Segments so you can see audience growth

What do you dislike about the product?

The email logic can sometimes be challenging to set up when running multiple flows.

What problems is the product solving and how is that benefiting you?

Email tool that builds audiences and deploys campaign flows.