Sold by: Klaviyo
Deployed on AWS
Klaviyo is the autonomous B2C CRM. Klaviyo brings real-time customer data, intelligence, and agents together so brands can power more valuable customer experiences.
4.6
Overview
Klaviyo is the autonomous B2C CRM. We bring real-time customer data, intelligence, and agents together so brands can power more valuable customer experiences.
Most brands are stitching together separate tools for data, messaging, analytics, and service. Data sits in silos. Teams move slowly. Personalization stays shallow. Klaviyo eliminates that by running everything on a single unified profile, so teams move fast without developer dependency or operational overhead.
At the core is a real-time, lifetime view of every customer, every interaction, purchase, and preference in one place, fed by 350+ native app integrations. Every message adapts to the individual, with content, timing, channel, and offer determined automatically across email, SMS/RCS, mobile push, WhatsApp, onsite personalization, ads, and service conversations.
Klaviyo's agents act on those decisions at scale. Marketing Agent plans and runs campaigns, flows, and content automatically. Customer Agent answers questions, recommends products, and escalates with full customer context. Even small teams can operate with big-brand sophistication.
Klaviyo Data Platform connects to Snowflake, Databricks, BigQuery, Amazon Redshift, Amazon S3, and Microsoft Azure Synapse Analytics, closing the loop between data science and marketing activation without reverse-ETL tools or custom pipelines.
Brands using Klaviyo see an average 75x ROI. Customers report results like 15x ROI on SMS, 46x ROI on omnichannel programs, and 40% lower total cost of ownership after consolidating onto Klaviyo.
Highlights
- A real-time customer profile built on a flexible data foundation with over 350 pre-built app integrations
- Intelligence that decides what should happen next for each individual. Agents that act on those decisions across every channel
- Enterprise ready simplicity: marketer-friendly platform empowers teams to self-service and execute powerful workflows without requiring developers
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise Platform | Available via Private Offer only. Annual subscription. Pricing is based on your contact volume, channels, and feature set. | $250,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Dimensions summary
This listing bills through an annual contract for the Enterprise Platform. You buy access via a Private Offer, so your price reflects your contact volume, the channels you use, and the feature set you select. This means the two dimensions work together: one sets your committed annual entitlement, and the other handles overages. If your usage exceeds what you committed to, those excess units are charged monthly-in-arrears the month after they occur. Pricing scales with how many contacts you reach and which capabilities you enable.
Top-of-mind questions for buyers
Three factors set your price: your contact volume, the channels you use, and the feature set you select. Contact volume counts the customer profiles you reach across email, mobile messages, and other channels. Adding channels or capabilities increases the price. Your final rate comes through a Private Offer built around these choices.
Any usage beyond your committed annual entitlement is billed as overage. These excess units are charged monthly-in-arrears, meaning you pay for them the month after the excess usage occurs. Your committed entitlement stays fixed for the annual term, and overages are billed separately on top of it.
The Enterprise Platform dimension covers your committed annual entitlement, billed upfront for the term. The overage dimension covers usage past that entitlement, billed monthly-in-arrears. Both can appear together: your base subscription plus any excess usage charges. If you stay within your entitlement, you incur no overage charges.
www.klaviyo.com
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Please see end user license agreement (terms of service)
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Klaviyo offers multiple layers of support so every customer gets the help they need.
Every customer has access to 24/5 live chat support and email-based ticketing. Response times vary by plan tier. Standard customers receive responses to urgent issues within 4 hours, high-priority issues within 12 hours, normal issues within 24 hours, and low-priority issues within 48 hours. Professional customers receive faster response times of 2 hours for urgent, 8 hours for high, 12 hours for normal, and 24 hours for low-priority issues, with live chat available 24/5 plus weekend coverage during local business hours. Enterprise customers receive the highest tier of support with 1-hour response for urgent issues, 4 hours for high, 6 hours for normal, and 12 hours for low-priority issues, with 24/7 live chat access. Urgent issues are handled 24/7 across all tiers.
All customers have unlimited access to Klaviyo Academy and Professional and Enterprise customers also receive dedicated live training sessions. The Klaviyo Community connects customers to a global network of 36,000 plus members where brands share knowledge, learn best practices, and engage directly with peers and Klaviyo experts.
Customers can also access the partner ecosystem of 20,000-plus agencies and systems integrators for implementation support, CRM strategy, digital transformation, and ongoing management.
Professional and Enterprise customers have access to Customer Success Managers aligned to their business goals, as well as Expert Services including Solutions Architects, Deliverability Strategists, and Digital Strategists who provide strategic audits, optimization recommendations, and hands-on builds. Enterprise customers receive proactive deliverability monitoring, a named Deliverability Strategist, a dedicated Slack channel, and annual technical and deliverability audits.
Contact support by logging in at: https://www.klaviyo.com/support and get more details at
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Sarah M.
Comprehensive Marketing Tool with Room for Improvement
Reviewed on Oct 04, 2026
Review provided by G2
What do you like best about the product?
I really appreciate how Klaviyo helps us track customer behavior, which is quite useful. The customizable SMS, chat, and emails are great for our marketing needs. I also like the automatic email and SMS triggers based on customer behavior, which makes our marketing strategies more efficient.
What do you dislike about the product?
I think Klaviyo could really benefit from better analytics for customer metrics. The platform isn't the easiest to navigate, and it could definitely be more visually appealing. Setting it up wasn't exactly quick and easy, but after that, it's been great to use.
What problems is the product solving and how is that benefiting you?
Klaviyo offers customizable SMS, chat, and email, helping us track customer behavior and set triggers based on that behavior.
Micaela M.
Klaviyo helped us simplify reactivation without losing personalization
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
Segments and Flows are where Klaviyo becomes genuinely useful for content work, because we can stop treating every customer as if they’re all at the same stage. We break audiences out into inactive customers, repeat buyers, people who viewed specific categories, and users with different purchase histories, and then tailor the copy, product selection, and CTA to match those differences. Multi-branch flows make this much easier to manage when language, region, or behavior changes what the message should be, since we don’t have to build a long chain of binary splits just to land on the right version. Product Feeds, sign-up forms, and the campaign editor also help keep creative connected to real customer data, rather than producing content in isolation. Social Marketing has been especially helpful because it lets us bring UGC and social content into email, SMS, and flows without having to recreate the same idea from scratch for every channel. Design can build the core asset once, and then content can adapt the message around it, instead of requesting three slightly different versions at the last minute.
What do you dislike about the product?
The biggest trap is over-personalization. Just because the data exists doesn’t mean every email needs five conditions, three dynamic product blocks, and completely different copy for every micro-segment. We tried going that far, and the editorial review process became painful very quickly. It was harder to catch inconsistencies, harder to approve the message with confidence, and easier for one branch to drift away from the core campaign idea. Now we only personalize deeply when it truly changes the intent, the value, or what the person needs to hear next.
What problems is the product solving and how is that benefiting you?
We ran a reactivation campaign that, at first, sent virtually the same content to our entire inactive base. That meant we were mixing customers who had purchased just a few months earlier with people who hadn’t interacted for more than a year. Using Klaviyo Segments, I separated those groups based on recent activity, purchase history, and browsing behavior. From there, we rebuilt the program as a Flow instead of continuing to manage separate submissions. For the most recent segment, we leaned on editorial content and news. For colder contacts, we adjusted the message, CTA, and proposal so they had a clearer reason to come back. We also added Product Feeds tied to the categories they had previously viewed or purchased. Our first version of the flow ended up being too complex because we added several conditional splits for history, category, and engagement level, and reviewing every path before publishing was taking too long. I simplified it by using a multi-branch split and keeping only the differences that truly changed the content. We also used Personalized Send Time so we didn’t have to manually schedule each segment. The biggest workflow improvement was moving from preparing several nearly duplicate campaigns to maintaining a single journey with clear rules. That reduced repetitive work, made content review easier before publishing, and helped us better understand which message fit each type of customer. In our case, Klaviyo stopped being just the tool we used to send emails and became the place where we organized the full reactivation logic.
Anish K.
Easy Sending and Great Deliverability
Reviewed on Sep 16, 2026
Review provided by G2
What do you like best about the product?
It has easy of sending and good deliverability.
What do you dislike about the product?
The product is very costly. One of costliest in market.
What problems is the product solving and how is that benefiting you?
Helped me generate good revenue for my clients on E-comm
Michael .
Comprehensive All-in-One Marketing Platform
Reviewed on Sep 02, 2026
Review provided by G2
What do you like best about the product?
I like that Klaviyo is a full-fledged product with lots of different add-on features, including SMS, WhatsApp, social media management, among others. It allows us to have an all-in-one solution that avoids having multiple subscriptions with different software providers. The initial setup was very easy, and the move from Mailchimp to Klaviyo was due to its expanded functionality and more value for the price.
What do you dislike about the product?
Email editor should be more expansive with more email examples to take and use from
What problems is the product solving and how is that benefiting you?
I use Klaviyo to send emails, keep our customers updated on promotions, and send automated emails based on triggers. It provides an all-in-one solution, eliminating the need for multiple subscriptions.
Suraj J.
Makes Email Marketing Much Easier
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
What I like most about Klaviyo is how simple it makes email marketing. I use it mainly to build automated flows like welcome emails and abandoned cart reminders, and the visual Flow Builder makes it easy to update everything without much effort. I also rely on customer segments to send different campaigns based on purchase history or engagement instead of emailing everyone the same message. After each campaign, I usually check the reporting dashboard to see what worked and what needs improvement. It has saved me a lot of time and made managing campaigns much easier.
What do you dislike about the product?
The biggest issue I've run into is the pricing. As our contact list grew, the monthly cost increased pretty quickly, so it's something we have to keep an eye on. I also needed some time to get comfortable with the more advanced automation flows because there are a lot of options. The reporting is useful, but I sometimes have to dig through multiple reports to find the metrics I'm looking for. None of these are deal breakers, but I'd like to see simpler reporting and a pricing model that's a little friendlier for growing teams.
What problems is the product solving and how is that benefiting you?
Before we started using Klaviyo, most of our email campaigns were created manually and it took time to organize different customer lists. Now I use customer segments and automated flows to send welcome emails, abandoned cart reminders, and follow-up campaigns without having to do everything manually. It also makes it easier to see how each campaign performs because I can check the reports in one place. Overall, it has saved time, reduced repetitive work, and made it much easier to manage our email marketing.