Sanas

What do you like best about the product?

We build voice AI agents for enterprise customers, and real callers rarely ring from a quiet room. We integrated the Sanas noise cancellation SDK into our agent’s audio pipeline, ahead of speech recognition, and the difference was clear. Background voices, TV, traffic and street noise get stripped out while the caller’s own speech comes through intact, so transcription is cleaner and the agent responds to what the caller actually said. The SDK was straightforward to drop into a real-time pipeline, runs fast enough for live conversation, and the Sanas team was quick and hands-on whenever we had integration questions.

What do you dislike about the product?

Very little. Tuning took a short round of testing to find the right settings for our mix of phone and web audio, but once that was done it has run without needing any attention.

What problems is the product solving and how is that benefiting you?

Noisy calls are one of the biggest reasons voice agents fail. Background speech gets transcribed as if the caller said it, and sudden sounds can make the agent stop mid-sentence or interrupt at the wrong moment. Sanas cleans the audio before it reaches the rest of the pipeline, so our agents hold more natural conversations, misunderstand callers less often and complete more calls without a human stepping in. For our clients, that means a better caller experience and more calls handled end to end.

What do you like best about the product?

Sanas's AI-powered accent translation works in real time and makes conversations much clearer, reducing repetition and shortening calls. The noise cancellation is excellent and removes background sounds even in busy or remote settings. Performance is reliable, with very low latency, so conversations feel natural. The interface is clean and simple, and it integrates easily with existing calling and softphone platforms without extra setup. Onboarding is quick, and the support team is responsive. Overall, it delivers strong ROI through better call quality, shorter handle times, and more confident users.

What do you dislike about the product?

The translated voice can occasionally sound slightly less natural, especially with fast speech or unusual words. It also uses a fair amount of system resources, so older or low-spec machines may see some lag.

What problems is the product solving and how is that benefiting you?

Sanas solves the problem of communication barriers caused by accents and background noise in voice conversations. Without it, calls often involve repetition, misunderstandings, and frustration on both sides. With Sanas, speech becomes clearer and easier to understand, leading to shorter calls, better call quality, and higher satisfaction. It also helps agents and users speak with more confidence, improves overall productivity, and delivers a better experience for everyone on the call.

What do you like best about the product?

Sanas is a technology built on the edge and is easy to deploy and use.

What do you dislike about the product?

Nothing specific. We are waiting for their new products to become GA.

What problems is the product solving and how is that benefiting you?

Sanas is an Accent Translation product and helps in reducing Average Handle Time, Improve Customer and Employee experience.

What do you like best about the product?

I listened to about 10 calls from the same agents with Sanas on and off, and the difference was significant, both on the accent side and with background noise. The agents still sound like themselves, just easier to follow. Those call samples alone were enough for me to decide we wanted to go ahead, and the pilot data backed it up.

What do you dislike about the product?

Our agents in Mexico were on Chromebooks, so we needed to buy and ship Macs to run the pilot. Chromebook support would make adding agents simpler.

What problems is the product solving and how is that benefiting you?

I started this project to improve our collections work. We make a lot of outbound calls, and the agent and customer need to be on the same page, but too often they did not understand each other. We ran a one-month test with half the agents on Sanas and half off. The clearest change came early in the call: people authenticate more, because they trust who is calling. Quality matters more to me than payment rate, and the results were clear enough that I asked Firstsource to put everybody on Sanas.

What do you like best about the product?

Sanas handles accent neutralization and background noise together, which is the main reason we picked it for our accounts. Agents stopped worrying about how they say certain words, because the tool works as an aid on every call. There is no real integration work, and we have not noticed any lag on live calls. The Sanas team is very responsive, with a dedicated CSM and implementation engineers during rollout.

What do you dislike about the product?

A few agents felt their accent was already fine and were hesitant at first. We put a simple change management plan in place with demos and coaching, framed it as an AI enabler, and that settled quickly.

What problems is the product solving and how is that benefiting you?

I lead CX transformation across verticals, and communication quality was holding back CSAT and handle time. After piloting Sanas we saw clear gains in communication score, NPS and AHT. As one example, CSAT moved from about 3 out of 5 to around 4 to 4.5. We started with two accounts and now run it on 30 to 40 plus, with a team focused only on Sanas. Our financial services and healthcare clients ask for certifications, so we share the Sanas materials through our intake process, and the fact that it stores nothing helps those reviews.

What do you like best about the product?

Our quality team listened to Sanas during routine call monitoring, including quality and fraud interactions, and saw positive feedback from customers on those calls. Team managers noticed the changed tone in their daily midday sessions and described it as a benefit rather than a hurdle. It also fit how our IT team already works. We pushed it out through SCCM and set a group policy for volume and access settings, so agents can adjust Sanas themselves when they need to.

What do you dislike about the product?

A small housekeeping point. When someone left mid-month and was replaced, both users briefly showed active licenses, so we added Sanas deactivation to our offboarding step and the counts lined up after that.

What problems is the product solving and how is that benefiting you?

Some of the brands we support want a neutral accent on their voice lines, and we want Sanas to be part of that conversation with them. On one of our large telecom programs, our quality team now hears clearer interactions and customers are responding well. After the latest version went out, operations reported no agent issues and nothing to escalate, which matters to me when a program runs at scale. It gives us a practical way to meet brand expectations on clarity with the delivery teams we already have.

What do you like best about the product?

Accent neutralisation helps move from near shore to off-shore

What do you dislike about the product?

Competition is moving faster on new features additions

What problems is the product solving and how is that benefiting you?

Better CSAT due to accent neutralisation. Expecting SI also to help Automate the QC but that's in progress.

What do you like best about the product?

It offers an excellent user interface, and the onboarding process is simple and efficient, saving valuable time. Additionally, its performance and AI models are significantly superior to those of its competitors.

What do you dislike about the product?

We have already suggested adding a few more features to the admin web UI to further enhance its functionality and improve the overall user experience.

What problems is the product solving and how is that benefiting you?

Our overall Average Handling Time (AHT) has decreased, and our advisors are using the platform very effectively, contributing to improved operational efficiency and productivity.

What do you like best about the product?

As a founder, I wanted customers to understand our people right away, no matter where those people sit. Sanas handles that in real time on each person's own computer, and everyone still sounds like themselves. Speech Enhancement clears out background noise from home setups and shared spaces, so our calls sound professional. It also worked with the calling tools we already had, which mattered for a small team with no time for a big project.

What do you dislike about the product?

A couple of people needed help getting their headset and microphone settings right in the first few days. A short walkthrough sorted it out and it has been fine since.

What problems is the product solving and how is that benefiting you?

We talk with customers in different regions, and when someone has to ask our team to say something again, the conversation loses momentum and some trust. Sanas makes our people clearer to customers, so calls stay on the customer's actual question. It also lets me hire the right people regardless of where they live, which gives a growing company a much wider pool. Because the audio is handled on the device and our call recordings are not stored by Sanas, I got these benefits without taking on a new privacy headache.

What do you like best about the product?

Sanas Accent Harmonization is more than just technology; it serves as a bridge between great talent and global opportunity. By reducing accent-related friction while still preserving the speaker’s identity, Sanas supports clearer, more natural conversations and helps our agents stay focused on what matters most: empathy, expertise and the overall customer experience.

For iQor India, the impact has been significant. After a hiatus of several years, voice work is returning to our India operations, creating new possibilities for our people and our clients. Sanas is also helping us challenge long-held assumptions about where voice programs can succeed, while broadening the opportunity landscape for India.

What do you dislike about the product?

As with any transformational technology, it will be important to keep a continued focus on seamless adoption, actionable analytics, and ease of deployment at scale. We’ve already shared feedback with their team about enabling more selective implementations by department, along with support for bulk profile updates.

What problems is the product solving and how is that benefiting you?

Accent has always been a barrier for India, even when an agent has the right knowledge, empathy and intent. Sanas helped remove that barrier in real time, improving clarity and allowing the quality of the interaction to take center stage.

The result is larger than a change in how someone sounds. It is a change in what becomes possible: greater agent confidence, more natural customer conversations and renewed client confidence in placing voice work in India. This creates tangible business value while broadening career opportunities for talented people.