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    Sprout Social

    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Ratings and reviews

    4.4
    7198 ratings
    4 AWS reviews
    |
    7194 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (7198)
    Hospital & Health Care

    Great scheduling Tools with strong audience recommendations

    Reviewed on Nov 03, 2026
    Review provided by G2
    What do you like best about the product?
    The scheduling tools are great, with recommendations for your exact audience.
    What do you dislike about the product?
    Downside is when posting through Sprout social, you can't change an image after the fact. You have to go through the platform (linkedin) to delete the post and start over.
    What problems is the product solving and how is that benefiting you?
    it's solving convenience.
    Rosemarie O.

    Easy Multi-Platform Scheduling with Clean, Shareable Reporting

    Reviewed on Nov 03, 2026
    Review provided by G2
    What do you like best about the product?
    Easy to schedule across multiple platforms and collaborate with teammates. Reporting is clean and it is easy to share social schedule with leadership.
    What do you dislike about the product?
    We used to have a subscription to social listening but found that it didn't include all the data points we needed. Many sources were missing like Yahoo news but it included strange Chinese websites.
    What problems is the product solving and how is that benefiting you?
    Scheduling social across multiple platforms
    Anonymous

    Effortless Social Reporting, Though Custom Reports Can Be Tricky

    Reviewed on Nov 03, 2026
    Review provided by G2
    What do you like best about the product?
    I find Sprout Social easy to use. I wasn’t trained, but I could find my way around it easily. I like that the reports bring reach and engagement stats from multiple platforms together, so I don’t have to pull them together one by one, and I can easily see how they’ve trended over the years. Each social media platform has its own color, used consistently, which makes the reports easy to understand. I mainly use the report section, and I find it straightforward and much easier than Google Analytics. I also know the team didn’t take long to set it up.
    What do you dislike about the product?
    I find making bespoke reports a little more challenging, so we mainly use the standard reports. We tried to make a bespoke report at one point, but it didn’t really work out. Sprout Social would also be unaffordable for our small office without another office covering the costs.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to measure stats across Instagram, LinkedIn, and Facebook in one report instead of having the team pull them together individually, which used to take quite a while. I can see our collective reach, engagement rate, and how they’ve trended over the years.
    Millie B.

    Pre-Scheduling Made Easy with Smart Timing, Alt Text, and Tags

    Reviewed on Nov 02, 2026
    Review provided by G2
    What do you like best about the product?
    Being able to pre-schedule content with all the right information like alt text, tags, at the right times determined by sprout itself is very helpful.
    What do you dislike about the product?
    I find it really hard to do influencer management. There’s always so many API issues with LinkedIn that we’re not able to monitor people the way we would like to.
    What problems is the product solving and how is that benefiting you?
    The biggest problem, sprout, social solves is being able to manage social media marketing work in a very effective way. My work is completely streamlined!
    E-Learning

    Centralized Social Media Management and Reporting in One Place

    Reviewed on Nov 02, 2026
    Review provided by G2
    What do you like best about the product?
    Sprout let's us centralize our social media management. It makes it easier to manage especially as we are taking on managing our exec teams accounts more. This allows us to publish, see reporting and brand monitor all in one place.
    What do you dislike about the product?
    I'm still new to the tool having switched from another tool but so far it has been good.
    What problems is the product solving and how is that benefiting you?
    Centralizing social media management is the biggest benefit right now.
    Jeremiah B.

    Easy Multi-Account Content Calendar with a Smooth Setup Experience!

    Reviewed on Nov 02, 2026
    Review provided by G2
    What do you like best about the product?
    Makes it easy to manage a content calendar for multiple accounts. The team makes it easy to get set-up and running!
    What do you dislike about the product?
    There are a few features I wish it had, but I believe most of these are things the social network APIs do not allow so it's hard to fault Sprout for not having.
    What problems is the product solving and how is that benefiting you?
    Scheduling and managing a very busy content calendar across multiple social networks and accounts.
    Jimmy S.

    All-in-One Social Posting, with Room to Improve Instagram

    Reviewed on Nov 02, 2026
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social every day for social planning and posting. It makes it super easy to post to multiple social networks, and I can see engagement and reporting on my posts, which helps me better anticipate what our social channels need. I like having everything in one place and being able to post across all our social media and other channels from one site. It minimizes the time I spend visiting each individual site, and I really love that it picks the optimal time to post something to get the most eyeballs on it. I also love that comments are in a mailbox where we can look at them and react. We tried multiple other products, and Sprout Social seems to be the best fit. The initial setup was very easy, and it’s very easy to integrate new platforms into the site.
    What do you dislike about the product?
    I wish Sprout Social had better Instagram features so I could like and react to comments more easily. I can see Instagram comments, but they aren’t part of the mailbox feature, so I have to go to Instagram to react to them.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to post easily across multiple social networks, see engagement and reporting on those posts, and better anticipate the needs of our social channels.
    Hospital & Health Care

    Sprout's Usability

    Reviewed on Nov 02, 2026
    Review provided by G2
    What do you like best about the product?
    Trellis AI. Really helps set up the base for my analysis. Dashboards and Cases are a strong suite too.
    What do you dislike about the product?
    Interface is hard to navigate. Not everything is easy to find.
    What problems is the product solving and how is that benefiting you?
    Social Metrics. Listening Reports. Reputation Crisis.
    Anonymous

    Streamlined Social Media Management with Strong Team Collaboration

    Reviewed on Nov 02, 2026
    Review provided by G2
    What do you like best about the product?
    Sprout Social streamlines post creation, review and approval, and posting across platforms in a highly efficient way. I appreciate how easy it is to communicate with my team. The analysis is always super helpful, and my board loved the last Sprout Social report I provided for them. Initial setup was easy because my social media manager was already familiar with Sprout Social, and when I joined the team, it wasn’t difficult to get plugged in.
    What do you dislike about the product?
    I’m a secondary user and manage the social team rather than posting directly, so there are lots of Sprout Social functions I don’t know well. Nothing that needs improvement immediately comes to mind.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to manage my institution’s multiple social media platforms and accounts. It streamlines post creation, review and approval, and posting across platforms, makes team communication easier, and gives me helpful analysis for reports my board enjoys.
    Kate H.

    Intuitive, User-Friendly Platform Makes Operations Smooth

    Reviewed on Nov 02, 2026
    Review provided by G2
    What do you like best about the product?
    The intuitive interface and user-friendly features make onboarding easy and smooth, overall.
    What do you dislike about the product?
    Some small features are missing--for example, being able to quote-post on Bluesky from within the platform, without pasting in the link to the original post itself.
    What problems is the product solving and how is that benefiting you?
    Tagging is relatively easy and makes last-minute reporting easy to pull.