iconik by Backlight
iconikReviews from AWS customer
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Powerful AI tagging saves hours of manual media organization
What do you like best about the product?
I love how iconik uses AI to automatically tag and categorize files. This reduces the time teams spend on manual organization, making it much faster to search, find, and use the right media asset when it’s needed.
What do you dislike about the product?
Although the interface is user-friendly, some advanced features demand technical understanding. Non-technical users may find it difficult to fully leverage all the functions without additional training.
What problems is the product solving and how is that benefiting you?
By using AI-driven tagging, iconik automatically labels and categorizes content. This saves hours of manual work and helps teams find assets quickly.With cloud-based access, iconik allows global teams to review, comment, and approve media in one place. This reduces delays caused by email or file transfers.
Streamlined Media Management with Great Collaboration Features
What do you like best about the product?
I like how iconik makes managing and accessing media so much easier. Its cloud-based setup means I can collaborate with teammates in real time without worrying about storage limitations. The intuitive search and tagging features save a lot of time when handling large content libraries.
What do you dislike about the product?
Sometimes the platform can feel a bit slow when handling very large files, and integrations with some third-party tools require extra setup. The reporting and analytics features could also be more detailed. While these aren’t dealbreakers, they add extra steps in day-to-day use.
What problems is the product solving and how is that benefiting you?
iconik helps centralize all our digital assets in one place, making it easy to organize, search, and share files across teams. This has reduced time spent looking for media, improved collaboration between departments, and eliminated duplication of content. By having a single source of truth for assets, we’ve improved efficiency, ensured brand consistency, and streamlined project delivery. The cloud-based setup also makes remote access simple, which is especially helpful for distributed teams.
Cloud-based media storage makes access easier anywhere anytime
What do you like best about the product?
I like that iconik is fully cloud-based, which means I can access media files from anywhere in the world. This eliminates the need to be tied to a local server and makes collaboration across different locations smooth and highly efficient.
What do you dislike about the product?
While iconik is powerful, the first setup process requires careful planning and configuration. For new teams, this can feel overwhelming and slow down adoption compared to simpler tools.
What problems is the product solving and how is that benefiting you?
iconik centralizes all media in one platform, so users no longer waste time searching through multiple drives or folders. This makes media management simpler, more efficient, and less stressful.
Making work more fluid.
What do you like best about the product?
The most useful part of iconik is the ability to allow anyone to comment, review, AND upload. Our team has various creatives as well as various people of contact who need to review and give approval. This makes the process more simple and very transparent. It also gives creatives and designers more insight into the thoughts of the campaign managers, directors, and clients. It makes it easier to house all notes, thoughts, and we can always revisit previous versions of projects.
What do you dislike about the product?
The restoration on files takes a bit too long. Most stuff is straight forward and the more advanced features we leave to our videographer and editor to handle.
What problems is the product solving and how is that benefiting you?
Edits are housed in one spot so our editors and project manager have insight from the clients and the managers.
Streamlined Media Management with Powerful Cloud-Based Features
What do you like best about the product?
iconik’s cloud-native architecture allows us to manage, access, and collaborate on media assets from anywhere. The intuitive search functionality, AI tagging, and metadata handling save us significant time. Its scalability and support for hybrid storage make it an excellent long-term solution.
What do you dislike about the product?
While powerful, iconik’s advanced features can present a learning curve for new users. Additionally, integration with certain legacy systems requires custom workarounds, which can be resource-intensive during implementation.
What problems is the product solving and how is that benefiting you?
iconik is solving the challenge of centralized media asset management across distributed teams, especially for organizations heavily using Adobe Creative Cloud. By integrating seamlessly with Adobe Premiere Pro and After Effects, iconik enables our creative teams to search, preview, and import assets directly within their editing environments. This reduces time spent switching between platforms, minimizes version control issues, and improves overall collaboration, resulting in faster project turnaround and more efficient creative workflows.
A must have tool for distributed creative teams
What do you like best about the product?
I love how easy it is to share files, leave comments, and work with teammates in real time
What do you dislike about the product?
Occasionally previewing or loading very large files can feel a bit slow.
What problems is the product solving and how is that benefiting you?
Iconik is solving the challenge of scattered and hard-to-manage media assets. Instead of wasting time digging through different drives or platforms, everything is centralized, searchable, and easy to share. For me, that means faster workflows, less back-and-forth with teammates, and more time focusing on creative work instead of file management. The AI tagging also reduces the manual effort of organizing content, which saves hours every week
Finding Files Isn’t a Headache Anymore
What do you like best about the product?
I love how fast it is to find what I’m looking for. The search actually works the way you expect, and I don’t have to dig through endless folders. Being able to preview files without downloading them saves me so much time.
What do you dislike about the product?
Sometimes it can feel a bit slow when loading really big files or large collections. It’s not a huge problem, but there are moments where I wish it was just a little snappier.
What problems is the product solving and how is that benefiting you?
Before Iconik, finding the right file meant digging through endless folders or bugging teammates to send links. Now everything’s in one place, searchable, and easy to preview or share. It’s cut out a lot of wasted time and stopped us from accidentally using the wrong version of something.
G2: Where Real Users Spill the Tea
What do you like best about the product?
I love how seamlessly it integrates with cloud storage, so I can work from anywhere without worrying about file transfers.
What do you dislike about the product?
Preview generation for large files can be slow at times, especially with high-res video.
What problems is the product solving and how is that benefiting you?
iconik centralizes all our media assets in one searchable, cloud-based library. Instead of spending forever looking for files on different drives, we can quickly find what we need using metadata and AI search.
Iconik Just Gets It!
What do you like best about the product?
The flexibility and simplicity. It doesn’t try to do too much, but what it does do, it does really well. Being cloud-native makes collaboration super smooth, and I love how easy it is to search and preview assets. The UI feels clean and modern compared to other MAMs I’ve used.
What do you dislike about the product?
The pricing can get a little confusing as you scale, especially with storage and user seats. Also, while the platform is solid overall, the occasional lag or sync delay with cloud storage integrations can slow things down.
What problems is the product solving and how is that benefiting you?
Iconik helps us keep all our media assets organized and accessible from anywhere, which is huge for a remote team. No more digging through drives or asking someone to send a file, everything’s in one place, searchable, and shareable. It’s saved us a lot of time tbh.
The good and the bad (please fix the search function)
What do you like best about the product?
Fresh interface, ability to do a "fake sign in" for other users to see if their account is behaving like you want it to.
What do you dislike about the product?
The search feature is very clunky and convoluted. While I prefer Iconik over CatDV, the CatDV remote query is how search should work. You pick a field (or fields) that you want to search and then you type in your keywords. No syntax, code, etc. It's very user friendly and quick to search huge numbers of files. If your metadata is solid you should be able to find things quickly.
What problems is the product solving and how is that benefiting you?
Being able to scan millions of files is great. I'm still struggling with the search function though (see previous comments).
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