Sold by: Iconik
Deployed on AWS
Iconik is a cloud-native creative operations platform that unifies media across AWS S3 and existing storage, automates tagging and transcoding with AI, and gives distributed teams one place to review.
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Overview
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Iconik media asset management
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Iconik review and approval
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Iconik iOS app
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Iconik is a media asset management and creative operations platform that connects, organizes, and centralizes media across distributed storage and production teams. Finding, reviewing, and shipping content stops being the bottleneck. Built cloud-native and running on AWS, Iconik indexes your media where it already lives - including AWS S3 - without forcing a migration, giving every team member a single, searchable view of the entire library from any device.
Unified Media Organization Across AWS S3 and Any Storage Iconik connects to AWS S3, on-premises storage, and other cloud providers in parallel through Bring Your Own Storage (BYOS), indexing assets in place instead of requiring a migration. The Iconik Storage Gateway extends that reach to on-prem and hybrid environments, giving distributed teams one searchable view across every storage location.
AI-Powered Search and Automation Iconik uses Amazon Rekognition for object, scene, and content detection, and Amazon MediaConvert to transcode media into the formats production and delivery require. Combined with automated metadata tagging and proxy generation, teams spend less time preparing media and more time working with it.
Media Collaboration for Distributed Teams Editors, producers, and stakeholders review, annotate, and approve media from anywhere in shared workspaces built for real-time production feedback - replacing the separate review tools and email threads that break down at scale.
Enterprise-Grade Security Iconik holds SOC 2 Type II certification and provides granular access controls, encryption at rest via AWS KMS, and near-real-time activity streaming to your SIEM via Amazon SQS (available through the Iconik Shield add-on).
Built on AWS Iconik runs on Amazon EKS and EC2, storing and archiving media through AWS S3 and Glacier, with Amazon Rekognition and MediaConvert powering search and transcoding. Backlight, Iconik's parent company, is an AWS partner.
Proven Results from Media Teams at Every Scale Consolidating fragmented tools: Morning Brew replaced three separate tools with Iconik and cut media costs by 69%. NowThis cut its production budget by a third after consolidating onto the platform. Scaling operations across teams: The Philadelphia 76ers and New Jersey Devils (Harris Blitzer Sports and Entertainment) manage over 1PB of media on Iconik, achieving a 34% decrease in the cost of finding footage and a 75% increase in footage access and production. High-volume publishing under deadline: The Goodwood Group published 5,000 videos and 100 hours of branded content in 36 hours using Iconik in partnership with Backlight's live-clipping product, Wildmoka. Reducing cost without reducing output: The Atlanta Hawks operate at a fifth of the cost of a traditional MAM with double the efficiency. Aspen Group saves $300K annually in total MAM costs and has eliminated a reshoot a month.
Key Capabilities at a Glance Upload, ingest, and organize media from any source Search powered by AI metadata tagging and Amazon Rekognition Share, review, annotate, and approve in collaborative workspaces Repurpose and publish content at speed and scale Automation and API access for custom workflows Granular security, permissions, and SOC 2 Type II compliance Integrations with Adobe Premiere Pro, After Effects, and more
Getting Started To explore how Iconik fits your media operation, request a demo through AWS Marketplace or visit the Iconik website. Contact the Iconik team to discuss your specific storage environment, team size, and workflow requirements so they can recommend the right configuration for your needs.
Highlights
- Unlike traditional MAMs that force costly migrations into proprietary storage, Iconik connects to media where it already lives. Running natively on AWS (S3, Glacier, EKS, EC2) with the Iconik Storage Gateway for hybrid and on-prem environments, teams can organize and search petabyte-scale libraries without moving a single file. The Philadelphia 76ers manage over 1PB of media this way, and the Atlanta Hawks operate at a fifth of the cost of a traditional MAM.
- Amazon Rekognition and MediaConvert power automated object detection, scene analysis, transcription, and transcoding directly inside Iconik - eliminating the separate tagging tools, manual metadata entry, and standalone transcoding pipelines teams would otherwise maintain. Morning Brew cut media management costs by 69% after adopting Iconik's AI-driven workflows, turning hours of manual prep into automated, searchable assets.
- Iconik holds SOC 2 Type II certification and provides a single secure workspace where distributed teams review, annotate, and approve media in real time. With frame-accurate commenting and structured approval workflows, Iconik replaces the scattered review tools and email threads that break down at scale - giving the Philadelphia 76ers a 75% increase in footage access across their organization.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iconik Pro Subscription 10 | 1 Power User, 5 Standard Users, 1TB Proxy Storage, 250GB Transfer/Egress, 100 AI Credits/mo, 10,000 Workflow Automations/mo | $10,000.00 |
Iconik Pro Subscription 25 | 2 Power Users, 15 Standard Users, 2TB Proxy Storage, 500GB Transfer/Egress, 500 AI Credits/mo, 50,000 Workflow Automations/mo | $25,000.00 |
Iconik Pro Subscription 75 | 5 Power Users, 50 Standard Users, 20 Browse Users, 2TB Proxy Storage, 500GB Transfer/Egress, 1,000 AI Credits/mo, 100,000 Workflow Automations/mo | $75,000.00 |
Dimensions summary
You buy Iconik Pro as a contract subscription in three package sizes: 10, 25, and 75 units. Each package bundles a set of Power Users, Standard Users, proxy storage, monthly data transfer and egress, monthly AI credits, and monthly workflow automation runs. As you move to a package with more units, these bundled allowances rise together. The 75-unit package also adds Browse Users, a category not included in the smaller packages. Pick the package whose bundled user seats, storage, and monthly usage limits match your team size and workload.
Top-of-mind questions for buyers
Power Users get full access with editing and administration tools. Standard Users work with assets and metadata at a more limited level. Browse Users, included only in the 75-unit package, get simplified access to browse and approve content. Each package bundles a fixed count of each user type.
Each package includes a fixed monthly amount of AI credits and workflow automation runs. AI credits power tagging, transcription, and search enrichment. Automation runs cover rule-based workflow tasks. These allowances reset monthly and rise as you move to a larger package. They are bundled, not billed separately per use.
Proxy storage holds lightweight preview files Iconik generates so teams can browse and review without downloading full-resolution originals. Your original files can stay in your own cloud or on-premise storage through the Bring Your Own Storage model. Each package includes a set amount of proxy storage that grows with package size.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
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Support
Vendor support
For support with Iconik by Backlight, contact the support team at support@Iconik.io . The team assists with platform questions, technical troubleshooting, and account or billing inquiries.
When submitting a request, include a description of the issue, any error messages, and the steps to reproduce the problem; this helps the team resolve it as quickly as possible.
Full documentation is available at help.iconik.backlight.co
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Jasdeep Singh S.
API-First Media Management That Saves Time, with Some Scaling Hurdles
Reviewed on Nov 07, 2026
Review provided by G2
What do you like best about the product?
I like iconik’s API-first design. The well-documented REST endpoints make it straightforward to automate ingest, metadata updates, and collection management, and webhooks and custom actions make it easy to connect with our existing services. We shipped our integration in weeks instead of spending months building a custom MAM, and our services push assets and metadata automatically, so we don’t have to manually tag or shuffle files. I also like the storage flexibility across S3, GCS, and on-prem storage; we can use our own buckets, keep control of our data, and move or archive it without changing application code. Fast proxy playback and search make it easy for everyone to find assets. Having one source of truth, automatic transcoding, and webhook-triggered jobs has reduced manual handoffs, and iconik saves engineering time we can spend on our core product. Setup was fairly easy: connecting our S3 buckets and generating API tokens took less than a day, and the documentation and support team helped with the more involved configuration.
What do you dislike about the product?
I find that API rate limits can slow down large bulk operations like backfilling metadata, so I had to add batching and retry logic. Some endpoints use deep pagination, and the search query syntax takes time to learn. An official, maintained SDK for Python and Node, along with better local testing or a sandbox environment, would help. I’d also like more detailed webhook delivery logs and retry visibility for debugging. Pricing based on storage and users can get hard to forecast as we scale.
What problems is the product solving and how is that benefiting you?
iconik removes the need for us to build our own asset pipeline. It gives us one source of truth for scattered assets without consistent metadata, with hybrid cloud storage, automatic transcoding, and a scriptable API. Webhooks trigger downstream jobs and cut manual handoffs between dev, content and QA.
Hugo S.
Quick media search and flexible media management solution
Reviewed on Nov 05, 2026
Review provided by G2
What do you like best about the product?
iconik provides a single source of truth for organizing, searching, previewing and sharing of all media. We can find the right clips / files easily and quickly by using metadata, tagging and search. The system has a modern, clean UI that makes searching, browsing and previews quick and easy. New users, including non-technical and external reviewers can be brought up to speed quickly with minimal training. Automated speech to text transcription and visual AI tagging makes searching huge video libraries easy. Cost effective when compared to enterprise MAM solutions. Need to monitor credit usage.
What do you dislike about the product?
Performance may occasionally be an issue when browsing very large high-resolution raw video files. Whilst it's easy to use, additional planning is required to set up storage, structure of metadata, access permissions and workflows. Larger teams may require technical support. Some of the metadata views, reports and workflows may have been more flexible if didn't have to use the API. Some advanced automation and AI features require additional setup or plugins. The pay-as-you-go pricing model is flexible but can become expensive once start adding more users, storage and transcoding. It can be difficult to know how much it will cost per month.
What problems is the product solving and how is that benefiting you?
iconik is solving the issue of media files being fragmented and difficult to find. All our assets are available in an easy to search platform which has reduced time spent finding media and eliminated errors. It makes working with internal teams and clients easier and means we can spend less time administrating media. Everyone on our team has access to one source of truth. Proxy files with low bandwidth mean that editors can work from anywhere whilst the high res media is stored securely in our hybrid storage.
Valeria A.
Intuitive File Organization with 10/10 Support from iconik
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
An excellent platform for organizing the files, assets, and footage for our projects. It is easy to use, the interface is very intuitive, and you can learn to use it properly in less than a week.
At the beginning, a representative from iconik even kindly provided us with a training course and tutorials to show us all how to use the platform correctly; they were always patient and kind so a 10/10 from their support team.
At the beginning, a representative from iconik even kindly provided us with a training course and tutorials to show us all how to use the platform correctly; they were always patient and kind so a 10/10 from their support team.
What do you dislike about the product?
I don’t dislike it, but I should clarify that they don’t yet have support that is 100% AI-automated. That’s not something we need, but if anyone is considering iconik as an option, they should think about whether or not they want a fully automated solution.
What problems is the product solving and how is that benefiting you?
It’s fast for uploading, downloading, and syncing my assets and projects; plus, you can connect it with Adobe and Slack, which makes the process of organizing assets much easier. And it's not that costly.
Katherine R.
An Efficient and Intuitive Media Management Solution
Reviewed on Feb 03, 2026
Review provided by G2
What do you like best about the product?
What I like best about iconik is how intuitive and user-friendly the platform is. It makes managing, organizing, and accessing media assets very efficient, saving time and simplifying collaboration across teams.
What do you dislike about the product?
At the moment, there isn’t anything I dislike about iconik. It has met our expectations and works smoothly for our needs.
What problems is the product solving and how is that benefiting you?
Iconik is solving the challenge of organizing, managing, and accessing large volumes of media assets in a centralized way. This benefits us by saving time, improving collaboration between teams, and ensuring that content is always easy to find and ready to use.
Doug V.
Exceptional Platform Depth and Outstanding Support
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
The depth of the platform and the tech support from Bryan.
What do you dislike about the product?
Extra fees for the add-ons like transcription, image recognition, etc.
What problems is the product solving and how is that benefiting you?
One place for all media that is future proof.