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    Edd Michira

Image optimization has reduced bandwidth costs and improves e‑commerce product delivery speed

  • March 31, 2026
  • Review provided by PeerSpot

What is our primary use case?

I use ImageKit for purposes similar to Cloudinary, including storage of images, CDN, and features where you can retouch, remove the background, and upscale an image.

When we upload products for e-commerce, the product images are rendered and stored in ImageKit, and they are rendered through CDN for faster optimization and delivery of the images. Since many products usually take a large chunk of bandwidth, the images are compressed, similar to what Cloudinary does, and delivered in an optimized way.

What is most valuable?

The features in ImageKit, especially the retouch feature where you can retouch an image, are great. You can upload an image and usually find a pop-up where you can remove the background, turning it into a PNG with a white background if you need it for that purpose.

You can also upscale an image, so a raw image with enough pixels becomes optimized, maintaining the quality while being compressed and not too large.

I use the real-time image manipulation functionality.

What needs improvement?

There is a huge disparity in the pricing model, from the free option to the $9 plan, then it jumps to the $89 plan, which is quite substantial. I think there could be something in between, maybe at $20 or $50.

The huge difference in pricing is the only inconvenience for me. I do not know the reasoning behind it, but I would have to think twice about upgrading.

For how long have I used the solution?

I have been using ImageKit for approximately one year.

What do I think about the stability of the solution?

According to my experience, ImageKit is stable. I have not experienced challenges so far.

What do I think about the scalability of the solution?

ImageKit is very scalable.

How are customer service and support?

I have not had any experience with ImageKit's technical support, as I have not encountered challenges requiring it so far.

Which solution did I use previously and why did I switch?

I am currently using Cloudinary, but I am also using something else now. I currently do not use Cloudinary; I am using another tool called ImageKit.

How was the initial setup?

The installation process of ImageKit is quite fair and not very complicated. If you are a developer, the installation process is not very complicated.

What was our ROI?

There are clear savings with this tool, as I experience both time saving and money saving. Storing images myself would require tools like Photoshop for size reduction before uploading. Using VPS or hosting means the size affects storage cost and can significantly increase bandwidth costs. Loading large images can impact bandwidth heavily, leading to increased overall costs. The compression technique saves money, and the CDN improves user experience with faster load times because of caching and CDN delivery.

What's my experience with pricing, setup cost, and licensing?

I would not say the pricing model is unfair. I just think the difference from the $9 to the $89 plan is significant. The pricing of ImageKit is fair.

What other advice do I have?

High-performance caching is very important to me. When you cache the images, such as for the most visited products and pages, it is faster to retrieve them because they are already in-memory. This means they load faster compared to accessing other products that are pulled from storage, which can take longer.

I do see an impact from lazy loading. With lazy loading, as a user accesses the product page, images load in an asynchronous way, meaning not all images load at once. For example, if there are ten products, they do not all load together, which saves bandwidth instead of loading all thousands of products at once.

For analytics, I rarely pay that much attention to them, though they are useful for monitoring the website. I have not experienced a challenge where I really need to go deep into the analytics; they are quite optimized primarily for bandwidth monitoring.

I have not experienced any technical disadvantages with ImageKit, though I have not tried their video storage and delivery aspect.

I would rate this review a 9 out of 10.


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