Profound - AI Marketing Platform

What do you like best about the product?

It helps users improve their AI search visibility and promotion. It also takes AI search from a black box to something you can understand, with clearer insight into performance and the ROI of your investment in AI search. The UI is simple, and the AI intelligence is effective, which makes the overall experience feel ideal.

What do you dislike about the product?

It can be tough to visualize what’s actually happening, and I think it could benefit from more integrations with other tools in the SEO ecosystem.

What problems is the product solving and how is that benefiting you?

It’s giving us great insight into how our platform ranks in AI search. In turn, this helps us reach many more customers across different segments and further refine how we present ourselves, while also optimizing our AI SEO.

What do you like best about the product?

What I like most about Profound is that it feels like it’s focused on where search and marketing are actually heading, not where they’ve already been. AI is changing how people find information, discover brands, and make decisions, and Profound is building tools around that shift instead of treating AI as just another content generator.

I especially like the focus on understanding how brands appear inside AI-generated answers and what can actually be done to improve that visibility. It’s a genuinely interesting approach to the next evolution of SEO and digital marketing.

The platform also feels built for experimentation, which I appreciate. There’s still a lot being figured out in AI search, and Profound seems to be one of the companies actively helping define what that future looks like.

What do you dislike about the product?

The biggest downside is that there can be a learning curve at first. AI search is still a relatively new space, so some of the data and terminology can take a little time to understand and turn into clear next steps.

I’d also like to see even more guidance around what actions are most likely to make a measurable difference. The insights are interesting, but sometimes the harder part is knowing exactly what to prioritize after you find them.

What problems is the product solving and how is that benefiting you?

Profound helps solve the problem of not knowing how a brand is being represented inside AI search results. Traditional SEO tools can show rankings and traffic, but they don’t always show whether AI platforms are mentioning your company, what sources they are using, or how you compare with competitors.

The biggest benefit is visibility. It gives me a better idea of what AI systems are seeing, where the gaps are, and what content or website changes may help improve how a brand shows up in AI-generated answers. That makes it easier to turn something that can feel very unclear into actual marketing decisions.

What do you like best about the product?

I like being able to see how a brand actually shows up across different AI platforms rather than relying on traditional SEO metrics. The visibility and citation insights make it easier to see what is influencing AI responses and where content could be improved. I also like that the platform connects the research with practical content recommendations!

What do you dislike about the product?

it can take some time to understand which insights are most important and what to prioritize, because there's so much information! I think the platform could make the path from insight to action even clearer, particularly for someone who is newer to AEO and AI search.

What problems is the product solving and how is that benefiting you?

It helps make AI search visibility easier to understand and act on

What do you like best about the product?

The product is constantly developing: new features, new AI model integrations become available day to day those become available though vendors (OpenAI, Anthropic, etc.), better workflow design. The ability to integrate Profound with the project management tools we use every day such as Slack. And what is the most important all that are not just features – it's the toolkit that help us and our clients get proper AI exposure we need. The last thing to mention here is the support / onboarding materials available as Profound is not the easiest too to work with (which is good – otherwise our clients would have worked with Profound directly, haha)

What do you dislike about the product?

Having experience building similar workflows in-house, the pricing feels a bit high. Yet, considering that we don' have to do n8n, codex/claude skill maintenance on the same level – we are actually saving on operation costs and we are able to concentrate purely in performance and delivering results – AI visibility.

What problems is the product solving and how is that benefiting you?

- We track prompt / brand visibility
- We set up agents for building structured data for content that AI models prefer
- We keep traffic generating content up-to-date for our clients
- We track competitor positions
- We keep an eye on the modern AEO trends
- We drive performance for AI traffic channel group

What do you like best about the product?

I think the agent UI is fantastic. The graphs are intuitive and make complex data tell consequential stories. Google Analytics integrations and profound MCP connections allow my Profound instances to work well with my current workflow. I the query fanout has a quick turnaround, so performance is easy to measure. ROI is made clear by actionable insights derived from true marketing connections. Profound University was a unique onboarding experience, and it made learning this tool a breeze. Finally, AIM (the AI assistant) is incredibly fast, adept with my data, and a trusted assistant for serious deliverables.

What do you dislike about the product?

In the past, we felt that there was a significant learning curve to the depth and breadth of insight that Profound provides.

What problems is the product solving and how is that benefiting you?

Profound is a major part of my day-to-day as an AI Configuration Coordinator. I find that their dashboards and agentic capabilities give me the tools to do my job better as I advise clients on influence orchestration in the modern-day marketing space.

What do you like best about the product?

The best thing about Profound – it's shipping features way faster than some other well-known competitors. This gives confidence that Profound is on top of the AEO game and we made a right decision when diversifying our subscriptions. The AI and its application in SEO, GEO/AEO, and marketing (overall) developing in a crazy tempo and I'm glad Profound implements all the new things super fast.

Also, I really appreciated Profound added the ability to pick any model – even the most advanced ones when it comes to content refreshing. As in our technical space it's absolute must we use the newest models and the most advanced reasoning.

And the last most great thing about Profound is it's integration + API capabilities – we are able to do things way faster than before using agentic workflows.

What do you dislike about the product?

It would be great to have a bit more flexible pricing model so that we pay for what's bring us most value. Also not a downside, bit I wish seeing more educational courses – those certificates are important when flexing in the community.

What problems is the product solving and how is that benefiting you?

Answer engine prompt research, prompt tracking, getting recommendations on content improvements, content enablement with research data via API, agentic workflow for content production and refreshing, content performance analytics.

What do you like best about the product?

This tool has been a real eye-opener, showing us how the world perceives our brand through search queries. It has been a huge help in determining which keywords we’d like to be known for and which ones we should focus our content on.

What do you dislike about the product?

I don't think there's anything specific that I dislike. The tool is fairly intuitive to use, but perhaps it could include a little more help for people who aren't familiar with such technical language.

What problems is the product solving and how is that benefiting you?

Although I haven't been using it for very long, it has helped me understand what works to increase my brand's visibility and where I should focus my content.

What do you like best about the product?

Agent integration and API to claude is helpful

What do you dislike about the product?

It seems like it contains a lot of information, but it’s difficult to access because so much of it feels buried. I wish it offered clearer recommendations on where to focus and what I should do next.

What problems is the product solving and how is that benefiting you?

Understand our footprint in LLMs.

What do you like best about the product?

Customized agent building and the best AEO features.

What do you dislike about the product?

Regarding the downsides, I honestly haven’t noticed any.

What problems is the product solving and how is that benefiting you?

My clients’ brands, e-commerce stores, and reporting.

What do you like best about the product?

I really appreciate how Profound makes search visibility much easier. It's great that I can see AI referral traffic in GFO and capture all the data effortlessly with this tool. It's very helpful for me. I find the AI search feature important, and I use it every week to report and act on insights. This platform is really useful for anyone doing SEO and AEU work. The tool is completely user-friendly, allowing me to easily set up everything by just registering and adding our websites. It's very straightforward to handle, which I love.

What do you dislike about the product?

There are some techinical features AI agents which needs to be more user friendly

What problems is the product solving and how is that benefiting you?

Using Profound, I can easily track AI referral traffic in GFO, making data capture simple. It's very helpful for SEO work, allowing me to report and act weekly. It's also user-friendly for understanding competitor actions across different AI search engines.