Profound - AI Marketing Platform

What do you like best about the product?

It helps users improve their AI search visibility and promotion. It also takes AI search from a black box to something you can understand, with clearer insight into performance and the ROI of your investment in AI search. The UI is simple, and the AI intelligence is effective, which makes the overall experience feel ideal.

What do you dislike about the product?

It can be tough to visualize what’s actually happening, and I think it could benefit from more integrations with other tools in the SEO ecosystem.

What problems is the product solving and how is that benefiting you?

It’s giving us great insight into how our platform ranks in AI search. In turn, this helps us reach many more customers across different segments and further refine how we present ourselves, while also optimizing our AI SEO.

What do you like best about the product?

It helped me find real user prompts and improve my brand’s search visibility.

What do you dislike about the product?

The recent subscription price hike is disappointing, especially since it only runs on the ChatGPT engine

What problems is the product solving and how is that benefiting you?

It helped me boost my product’s visibility across platforms through Chatgpt shopping. With the prompt volume feature, I’ve been able to generate prompts around many trending topics.

What do you like best about the product?

What I like best is that Profound shows how my brand actually appears in AI search results. I can see what ChatGPT and other AI tools are saying about it, which sources they rely on, and where my brand is missing compared with competitors. Instead of checking each tool by hand, I get one clear view of where I stand and what needs work.

What do you dislike about the product?

My main complaint is the sheer volume of data. There's a lot to work through, and it felt a bit overwhelming at first. Also, finding out that my brand isn't being mentioned is useful, but it's only half the job: fixing it still takes extra content and marketing work on my side.

What problems is the product solving and how is that benefiting you?

Profound helps me understand whether my brand is showing up in AI search, and why it might not be. It saves me from manually checking different AI tools one by one, and gives me clear data on my visibility, my competitors and the sources being cited, so I know exactly what I need to improve.

What do you like best about the product?

What I like most about Profound is that it feels like it’s focused on where search and marketing are actually heading, not where they’ve already been. AI is changing how people find information, discover brands, and make decisions, and Profound is building tools around that shift instead of treating AI as just another content generator.

I especially like the focus on understanding how brands appear inside AI-generated answers and what can actually be done to improve that visibility. It’s a genuinely interesting approach to the next evolution of SEO and digital marketing.

The platform also feels built for experimentation, which I appreciate. There’s still a lot being figured out in AI search, and Profound seems to be one of the companies actively helping define what that future looks like.

What do you dislike about the product?

The biggest downside is that there can be a learning curve at first. AI search is still a relatively new space, so some of the data and terminology can take a little time to understand and turn into clear next steps.

I’d also like to see even more guidance around what actions are most likely to make a measurable difference. The insights are interesting, but sometimes the harder part is knowing exactly what to prioritize after you find them.

What problems is the product solving and how is that benefiting you?

Profound helps solve the problem of not knowing how a brand is being represented inside AI search results. Traditional SEO tools can show rankings and traffic, but they don’t always show whether AI platforms are mentioning your company, what sources they are using, or how you compare with competitors.

The biggest benefit is visibility. It gives me a better idea of what AI systems are seeing, where the gaps are, and what content or website changes may help improve how a brand shows up in AI-generated answers. That makes it easier to turn something that can feel very unclear into actual marketing decisions.

What do you like best about the product?

I like being able to see how a brand actually shows up across different AI platforms rather than relying on traditional SEO metrics. The visibility and citation insights make it easier to see what is influencing AI responses and where content could be improved. I also like that the platform connects the research with practical content recommendations!

What do you dislike about the product?

it can take some time to understand which insights are most important and what to prioritize, because there's so much information! I think the platform could make the path from insight to action even clearer, particularly for someone who is newer to AEO and AI search.

What problems is the product solving and how is that benefiting you?

It helps make AI search visibility easier to understand and act on

What do you like best about the product?

The two most compelling aspects of the platform are Brand Attribution Tracking and Profound Agents. Brand Attribution Tracking gives companies real data on their AI share of voice. Being able to see exactly where a brand is cited—and to catch when an AI model hallucinates or relies on outdated information—is incredibly valuable for modern reputation management. Profound Agents go beyond passive analytics: the platform’s automation tools let marketing teams act on those insights right away by drafting, staging, and publishing content that helps update the AI’s data sources.

What do you dislike about the product?

Because it depends heavily on external AI models, the accuracy of its data can vary whenever platforms like ChatGPT or Gemini update their algorithms. On top of that, the platform is very expensive and complex, which can make it hard for smaller businesses to adopt and use effectively.

What problems is the product solving and how is that benefiting you?

Profound addresses the visibility crisis created by the shift from traditional search engines to generative AI platforms. Since AI answer engines don’t rely on standard links, companies previously had no clear way to track whether, how, or why they were being recommended to consumers.

What do you like best about the product?

What I like most is that it shows how my brand actually appears in AI search results. I can see what ChatGPT and other AI tools are saying about the brand, which sources they use, and where my brand is missing compared with competitors.

What do you dislike about the product?

What I dislike is that there is a lot of data to go through, so it can feel a bit overwhelming at first. Also, knowing that my brand is not being mentioned is useful, but fixing the problem still needs extra content and marketing work.

What problems is the product solving and how is that benefiting you?

Profound helps me understand whether my brand is showing up in AI search and why it may not be appearing. It saves me from manually checking different AI tools and gives me clear data on my visibility, competitors, and the sources being used, so I know what I need to improve.

What do you like best about the product?

The product is constantly developing: new features, new AI model integrations become available day to day those become available though vendors (OpenAI, Anthropic, etc.), better workflow design. The ability to integrate Profound with the project management tools we use every day such as Slack. And what is the most important all that are not just features – it's the toolkit that help us and our clients get proper AI exposure we need. The last thing to mention here is the support / onboarding materials available as Profound is not the easiest too to work with (which is good – otherwise our clients would have worked with Profound directly, haha)

What do you dislike about the product?

Having experience building similar workflows in-house, the pricing feels a bit high. Yet, considering that we don' have to do n8n, codex/claude skill maintenance on the same level – we are actually saving on operation costs and we are able to concentrate purely in performance and delivering results – AI visibility.

What problems is the product solving and how is that benefiting you?

- We track prompt / brand visibility
- We set up agents for building structured data for content that AI models prefer
- We keep traffic generating content up-to-date for our clients
- We track competitor positions
- We keep an eye on the modern AEO trends
- We drive performance for AI traffic channel group

What do you like best about the product?

I think the agent UI is fantastic. The graphs are intuitive and make complex data tell consequential stories. Google Analytics integrations and profound MCP connections allow my Profound instances to work well with my current workflow. I the query fanout has a quick turnaround, so performance is easy to measure. ROI is made clear by actionable insights derived from true marketing connections. Profound University was a unique onboarding experience, and it made learning this tool a breeze. Finally, AIM (the AI assistant) is incredibly fast, adept with my data, and a trusted assistant for serious deliverables.

What do you dislike about the product?

In the past, we felt that there was a significant learning curve to the depth and breadth of insight that Profound provides.

What problems is the product solving and how is that benefiting you?

Profound is a major part of my day-to-day as an AI Configuration Coordinator. I find that their dashboards and agentic capabilities give me the tools to do my job better as I advise clients on influence orchestration in the modern-day marketing space.

What do you like best about the product?

The best thing about Profound – it's shipping features way faster than some other well-known competitors. This gives confidence that Profound is on top of the AEO game and we made a right decision when diversifying our subscriptions. The AI and its application in SEO, GEO/AEO, and marketing (overall) developing in a crazy tempo and I'm glad Profound implements all the new things super fast.

Also, I really appreciated Profound added the ability to pick any model – even the most advanced ones when it comes to content refreshing. As in our technical space it's absolute must we use the newest models and the most advanced reasoning.

And the last most great thing about Profound is it's integration + API capabilities – we are able to do things way faster than before using agentic workflows.

What do you dislike about the product?

It would be great to have a bit more flexible pricing model so that we pay for what's bring us most value. Also not a downside, bit I wish seeing more educational courses – those certificates are important when flexing in the community.

What problems is the product solving and how is that benefiting you?

Answer engine prompt research, prompt tracking, getting recommendations on content improvements, content enablement with research data via API, agentic workflow for content production and refreshing, content performance analytics.