Profound - AI Marketing Platform

What do you like best about the product?

This tool has been a real eye-opener, showing us how the world perceives our brand through search queries. It has been a huge help in determining which keywords we’d like to be known for and which ones we should focus our content on.

What do you dislike about the product?

I don't think there's anything specific that I dislike. The tool is fairly intuitive to use, but perhaps it could include a little more help for people who aren't familiar with such technical language.

What problems is the product solving and how is that benefiting you?

Although I haven't been using it for very long, it has helped me understand what works to increase my brand's visibility and where I should focus my content.

What do you like best about the product?

Agent integration and API to claude is helpful

What do you dislike about the product?

It seems like it contains a lot of information, but it’s difficult to access because so much of it feels buried. I wish it offered clearer recommendations on where to focus and what I should do next.

What problems is the product solving and how is that benefiting you?

Understand our footprint in LLMs.

What do you like best about the product?

Customized agent building and the best AEO features.

What do you dislike about the product?

Regarding the downsides, I honestly haven’t noticed any.

What problems is the product solving and how is that benefiting you?

My clients’ brands, e-commerce stores, and reporting.

What do you like best about the product?

The AEO reports and the tracking of AI queries are the best parts of the product. The AI intelligence layer is efficient as well, and the tool can be integrated easily with multiple tools.

What do you dislike about the product?

It is very costly, and it’s a bit tough to understand. Sometimes it’s difficult to use as well.

What problems is the product solving and how is that benefiting you?

It solves two problems: first, it tracks users’ rankings in AI search results across the major LLMs (ChatGPT, Gemini, Claude, etc.). Second, it provides insights to help improve those rankings, so users can get better ROI and scale both organic search and AI search as channels.

What do you like best about the product?

I really appreciate how Profound makes search visibility much easier. It's great that I can see AI referral traffic in GFO and capture all the data effortlessly with this tool. It's very helpful for me. I find the AI search feature important, and I use it every week to report and act on insights. This platform is really useful for anyone doing SEO and AEU work. The tool is completely user-friendly, allowing me to easily set up everything by just registering and adding our websites. It's very straightforward to handle, which I love.

What do you dislike about the product?

There are some techinical features AI agents which needs to be more user friendly

What problems is the product solving and how is that benefiting you?

Using Profound, I can easily track AI referral traffic in GFO, making data capture simple. It's very helpful for SEO work, allowing me to report and act weekly. It's also user-friendly for understanding competitor actions across different AI search engines.

What do you like best about the product?

I like that I can track my AI citations and mentions across different LLM platforms. I also really like their "Agents," which help provide solutions for improving visibility in those various LLMs.

What do you dislike about the product?

They’re constantly launching new features, which can be distracting. I’d prefer to stay focused on the primary goal of improving visibility, and I understand that some of the new features can support that. Still, the nonstop rollout of new products pulls attention away and makes it harder to keep that focus.

What problems is the product solving and how is that benefiting you?

Profound highlights our visibility in LLMs and compares it with our competitors, which gives us a solid benchmark for understanding the gap that exists. This helps me communicate clearly to senior leadership about where we stand today. The agents that provide recommendations to improve our scores are also very useful and make it easier to focus on what to address next.

What do you like best about the product?

Extensive insights, but best of all has really been our engagement manager, wow, Sapphira has been the best!

What do you dislike about the product?

This is really more Claude than Profound, it's very expensive to get figures from Claude so we don't have that enabled.

What problems is the product solving and how is that benefiting you?

Making it easier to follow our GEO progress and also learn what’s working and what we need to do more of

What do you like best about the product?

Super helpful to create content and articles based on AI overview

What do you dislike about the product?

Not so easy to understand during my first tryouts.

What problems is the product solving and how is that benefiting you?

It helps create High-Intent content. And it's also very good to plan content throughout the quarter.

What do you like best about the product?

I like that Profound enables us to track keywords important to users. It's helpful for understanding what matters to consumers and what they are searching for in personal care, such as their problems and the types of products they're interested in. This helps us figure out how to better show up for them. The initial setup was pretty easy since it was done for me.

What do you dislike about the product?

I wish there was a step by step process of how to use it, it's a daunting tool

What problems is the product solving and how is that benefiting you?

Profound helps us optimize LLM results, boost product awareness, and track important keywords to understand consumer needs and improve our presence.

What do you like best about the product?

The features of tracking prompt responses, AI visibility, citations, and more. The depth of it's tools is amazing, I can use it for any type of insights I want.

What do you dislike about the product?

None so far that I've seen on the actual platform. The pricing is a lot, but you get a lot for it.

What problems is the product solving and how is that benefiting you?

As an AEO consultant, I need to know why AI models cite certain content and not others. Profound showed me the patterns behind citations and gave me enough to act on. I updated my content recommendations based on what I was seeing, and now I have a process I can repeat for clients instead of guessing.