Profound - AI Marketing Platform

What do you like best about the product?

I think the agent UI is fantastic. The graphs are intuitive and make complex data tell consequential stories. Google Analytics integrations and profound MCP connections allow my Profound instances to work well with my current workflow. I the query fanout has a quick turnaround, so performance is easy to measure. ROI is made clear by acitonable insights derived from true marketing connections. Profound University was a unique onboarding experience, and it made learning this tool a breeze. Finally, AIM (the AI assistant) is incredibly fast, adept with my data, and a trusted assistant for serious deliverables.

What do you dislike about the product?

In the past, we felt that there was a significant learning curve to the depth and breadth of insight that Profound provides.

What problems is the product solving and how is that benefiting you?

Profound is a major part of my day-to-day as an AI Configuration Coordinator. I find that their dashboards and agentic capabilities give me the tools to do my job better as I advise clients on influence orchestration in the modern-day marketing space.

What do you like best about the product?

The best thing about Profound – it's shipping features way faster than some other well-known competitors. This gives confidence that Profound is on top of the AEO game and we made a right decision when diversifying our subscriptions. The AI and its application in SEO, GEO/AEO, and marketing (overall) developing in a crazy tempo and I'm glad Profound implements all the new things super fast.

Also, I really appreciated Profound added the ability to pick any model – even the most advanced ones when it comes to content refreshing. As in our technical space it's absolute must we use the newest models and the most advanced reasoning.

And the last most great thing about Profound is it's integration + API capabilities – we are able to do things way faster than before using agentic workflows.

What do you dislike about the product?

It would be great to have a bit more flexible pricing model so that we pay for what's bring us most value. Also not a downside, bit I wish seeing more educational courses – those certificates are important when flexing in the community.

What problems is the product solving and how is that benefiting you?

Answer engine prompt research, prompt tracking, getting recommendations on content improvements, content enablement with research data via API, agentic workflow for content production and refreshing, content performance analytics.

What do you like best about the product?

This tool has been a real eye-opener, showing us how the world perceives our brand through search queries. It has been a huge help in determining which keywords we’d like to be known for and which ones we should focus our content on.

What do you dislike about the product?

I don't think there's anything specific that I dislike. The tool is fairly intuitive to use, but perhaps it could include a little more help for people who aren't familiar with such technical language.

What problems is the product solving and how is that benefiting you?

Although I haven't been using it for very long, it has helped me understand what works to increase my brand's visibility and where I should focus my content.

What do you like best about the product?

Agent integration and API to claude is helpful

What do you dislike about the product?

It seems like it contains a lot of information, but it’s difficult to access because so much of it feels buried. I wish it offered clearer recommendations on where to focus and what I should do next.

What problems is the product solving and how is that benefiting you?

Understand our footprint in LLMs.

What do you like best about the product?

Customized agent building and the best AEO features.

What do you dislike about the product?

Regarding the downsides, I honestly haven’t noticed any.

What problems is the product solving and how is that benefiting you?

My clients’ brands, e-commerce stores, and reporting.

What do you like best about the product?

The AEO reports and the tracking of AI queries are the best parts of the product. The AI intelligence layer is efficient as well, and the tool can be integrated easily with multiple tools.

What do you dislike about the product?

It is very costly, and it’s a bit tough to understand. Sometimes it’s difficult to use as well.

What problems is the product solving and how is that benefiting you?

It solves two problems: first, it tracks users’ rankings in AI search results across the major LLMs (ChatGPT, Gemini, Claude, etc.). Second, it provides insights to help improve those rankings, so users can get better ROI and scale both organic search and AI search as channels.

What do you like best about the product?

I really appreciate how Profound makes search visibility much easier. It's great that I can see AI referral traffic in GFO and capture all the data effortlessly with this tool. It's very helpful for me. I find the AI search feature important, and I use it every week to report and act on insights. This platform is really useful for anyone doing SEO and AEU work. The tool is completely user-friendly, allowing me to easily set up everything by just registering and adding our websites. It's very straightforward to handle, which I love.

What do you dislike about the product?

There are some techinical features AI agents which needs to be more user friendly

What problems is the product solving and how is that benefiting you?

Using Profound, I can easily track AI referral traffic in GFO, making data capture simple. It's very helpful for SEO work, allowing me to report and act weekly. It's also user-friendly for understanding competitor actions across different AI search engines.

What do you like best about the product?

I like that I can track my AI citations and mentions across different LLM platforms. I also really like their "Agents," which help provide solutions for improving visibility in those various LLMs.

What do you dislike about the product?

They’re constantly launching new features, which can be distracting. I’d prefer to stay focused on the primary goal of improving visibility, and I understand that some of the new features can support that. Still, the nonstop rollout of new products pulls attention away and makes it harder to keep that focus.

What problems is the product solving and how is that benefiting you?

Profound highlights our visibility in LLMs and compares it with our competitors, which gives us a solid benchmark for understanding the gap that exists. This helps me communicate clearly to senior leadership about where we stand today. The agents that provide recommendations to improve our scores are also very useful and make it easier to focus on what to address next.

What do you like best about the product?

Extensive insights, but best of all has really been our engagement manager, wow, Sapphira has been the best!

What do you dislike about the product?

This is really more Claude than Profound, it's very expensive to get figures from Claude so we don't have that enabled.

What problems is the product solving and how is that benefiting you?

Making it easier to follow our GEO progress and also learn what’s working and what we need to do more of

What do you like best about the product?

Super helpful to create content and articles based on AI overview

What do you dislike about the product?

Not so easy to understand during my first tryouts.

What problems is the product solving and how is that benefiting you?

It helps create High-Intent content. And it's also very good to plan content throughout the quarter.