Profound is the marketing platform for the era of AI. Thousands of teams use Profound Agents to understand, control, and scale how they appear across AI Search.
AI is the new front door to every business. People no longer search, they ask AI. Profound is the AI visibility and content intelligence platform that helps brands control how they appear when the world talks with AI. We track what millions of people ask language models, analyze how AI agents interpret your content, and turn these insights into action. From Ramp and MongoDB to US Bank and Docusign, leading brands use Profound to understand, improve, and own their AI presence. Control what AI says about your brand. Try Profound.
Highlights
Understand visibility across answer engines
Orchestrate programmatic marketing workflows and content creation
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing has one pricing dimension: the Profound Enterprise Platform, billed in units under a contract. You buy the platform as a single package rather than choosing among separate tiers on Marketplace. The package includes AEO visibility tracking, which monitors how your brand appears across AI answer engines, and Profound Agents, which automate content research and creation. Profound Agents run on a credit-based model, where each Agent run consumes credits based on its complexity. Your account team helps size the package to your usage needs, so pricing scales with the volume of tracking and Agent activity you require.
Top-of-mind questions for buyers
What is a credit, and how many does each Agent run consume?
A credit is the unit for Agent usage. Each Agent run consumes credits based on its complexity. Simpler agents with fewer steps use fewer credits. More complex, multi-step agents use more. Before each run, the platform shows an estimated credit cost, and your balance reflects actual credits used afterward.
What happens if I use more Agent credits than my package includes?
You have options. Your account can be set to allow continued usage with overage billing, or to pause usage once your allotment is reached. Your account team helps you choose the approach. You and your team get notified as you approach your credit limit, so there are no surprises.
How do I estimate how many credits my team needs?
Your credit needs depend on which agents you run, how complex they are, and how often you run them. Your account team helps estimate based on your specific use cases and content goals. Packages can be adjusted over time as your needs change.
www.tryprofound.com
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Support
Vendor support
We have live support present inside our application or you can write an email to our support team at team@tryprofound.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Rapidly Evolving AI Toolkit with Strong Integrations and Onboarding Support
Reviewed on Sep 06, 2026
Review provided by G2
What do you like best about the product?
The product is constantly developing: new features, new AI model integrations become available day to day those become available though vendors (OpenAI, Anthropic, etc.), better workflow design. The ability to integrate Profound with the project management tools we use every day such as Slack. And what is the most important all that are not just features – it's the toolkit that help us and our clients get proper AI exposure we need. The last thing to mention here is the support / onboarding materials available as Profound is not the easiest too to work with (which is good – otherwise our clients would have worked with Profound directly, haha)
What do you dislike about the product?
Having experience building similar workflows in-house, the pricing feels a bit high. Yet, considering that we don' have to do n8n, codex/claude skill maintenance on the same level – we are actually saving on operation costs and we are able to concentrate purely in performance and delivering results – AI visibility.
What problems is the product solving and how is that benefiting you?
- We track prompt / brand visibility - We set up agents for building structured data for content that AI models prefer - We keep traffic generating content up-to-date for our clients - We track competitor positions - We keep an eye on the modern AEO trends - We drive performance for AI traffic channel group
Consulting
Fantastic UI, Seamless GA Integration, and a Fast, Trusted AI Assistant
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
I think the agent UI is fantastic. The graphs are intuitive and make complex data tell consequential stories. Google Analytics integrations and profound MCP connections allow my Profound instances to work well with my current workflow. I the query fanout has a quick turnaround, so performance is easy to measure. ROI is made clear by actionable insights derived from true marketing connections. Profound University was a unique onboarding experience, and it made learning this tool a breeze. Finally, AIM (the AI assistant) is incredibly fast, adept with my data, and a trusted assistant for serious deliverables.
What do you dislike about the product?
In the past, we felt that there was a significant learning curve to the depth and breadth of insight that Profound provides.
What problems is the product solving and how is that benefiting you?
Profound is a major part of my day-to-day as an AI Configuration Coordinator. I find that their dashboards and agentic capabilities give me the tools to do my job better as I advise clients on influence orchestration in the modern-day marketing space.
Pavel K.
Profound Ships Fast: Advanced AEO and Powerful API for Agentic Workflows
Reviewed on Aug 09, 2026
Review provided by G2
What do you like best about the product?
The best thing about Profound – it's shipping features way faster than some other well-known competitors. This gives confidence that Profound is on top of the AEO game and we made a right decision when diversifying our subscriptions. The AI and its application in SEO, GEO/AEO, and marketing (overall) developing in a crazy tempo and I'm glad Profound implements all the new things super fast.
Also, I really appreciated Profound added the ability to pick any model – even the most advanced ones when it comes to content refreshing. As in our technical space it's absolute must we use the newest models and the most advanced reasoning.
And the last most great thing about Profound is it's integration + API capabilities – we are able to do things way faster than before using agentic workflows.
What do you dislike about the product?
It would be great to have a bit more flexible pricing model so that we pay for what's bring us most value. Also not a downside, bit I wish seeing more educational courses – those certificates are important when flexing in the community.
What problems is the product solving and how is that benefiting you?
Answer engine prompt research, prompt tracking, getting recommendations on content improvements, content enablement with research data via API, agentic workflow for content production and refreshing, content performance analytics.
Israel V.
Eye-Opening Insights for Keyword and Brand Perception
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
This tool has been a real eye-opener, showing us how the world perceives our brand through search queries. It has been a huge help in determining which keywords we’d like to be known for and which ones we should focus our content on.
What do you dislike about the product?
I don't think there's anything specific that I dislike. The tool is fairly intuitive to use, but perhaps it could include a little more help for people who aren't familiar with such technical language.
What problems is the product solving and how is that benefiting you?
Although I haven't been using it for very long, it has helped me understand what works to increase my brand's visibility and where I should focus my content.
Financial Services
Helpful Reporting, But Insights Feel Buried
Reviewed on Jul 20, 2026
Review provided by G2
What do you like best about the product?
Agent integration and API to claude is helpful
What do you dislike about the product?
It seems like it contains a lot of information, but it’s difficult to access because so much of it feels buried. I wish it offered clearer recommendations on where to focus and what I should do next.
What problems is the product solving and how is that benefiting you?