AI Search Intelligence

What do you like best about the product?

Being able to monitor competitors across both SEM and SEO.
Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapolates its own data/measurement (good for external validation).

What do you dislike about the product?

Not being able to automate "exports" of reporting. Understand there is an API, but this requires a very technical team to help with integration.
It is possible, i.e. export to Google's BigQuery and then export into Datastudio

What problems is the product solving and how is that benefiting you?

Visibility across both SEM and SEO in terms of Clickshare, Impression Share etc.
Being able to monitor competitor adcopy and also flag any infringements.
No other tool can do this well and/or as accurately.

What do you like best about the product?

Great insights to find who your competitors are on relevant search terms on Google Ads. You can also see what ads your competitor creates as well.

What do you dislike about the product?

Sometimes the UI gets a little glitchy, but other than that everything works great. Customer service reps are super helpful.

What problems is the product solving and how is that benefiting you?

See advanced insights on your competitors such as share of clicks, search term opportunities and discover new trends.

What do you like best about the product?

the competitive insights and sharing of Average position while this metric is deprecated in most platforms. insightful and actionable bi-weekly & monthly calls

What do you dislike about the product?

NOTHING - I loved everything - Anna Dutton & Antoine Puigdellivol worked to find us the perfect outcome to all insights and reporting

What problems is the product solving and how is that benefiting you?

low impression share - understanding impression share at device levels - understanding competitors position in market and their strategy to go into market

What do you like best about the product?

The ability to see when our competitors implement new ads.

What do you dislike about the product?

I'm not 100% sure how some of the metrics used in the tool are calculated—also, their integrity.

What problems is the product solving and how is that benefiting you?

Understanding competitor strategy and unique selling points. We can gain a better understanding of what our competitors are doing, can modify our approach to combat them.

Recommendations to others considering the product:

Use it whenever you can to gain a better understanding of what you could do better and what your competitors are doing

What do you like best about the product?

The keyword sets you can customise and create yourself.

What do you dislike about the product?

The organic insights aren't as strong as other tools.

What problems is the product solving and how is that benefiting you?

Showcasing performance outside of revenue to clients.

What do you like best about the product?

Provide useful information about the competition and the indrustry

What do you dislike about the product?

I dont have anything as its helping me with my day to day work

What problems is the product solving and how is that benefiting you?

Helps me with the analysis of the competitors

What do you like best about the product?

Adthena staff are really helpful and responsive
Adthena insights are really useful for the client and monitoring the market
Monthly calls are great!
Platform is simple to use

What do you dislike about the product?

I would like to hear more recommendations and steer from Adthena side

What problems is the product solving and how is that benefiting you?

We are keeping a close eye on the competition, mainly what our close competitors are spending/targeting from a paid search perspective.

What do you like best about the product?

Outstanding innovation and continued development of the leading product in this $BN dollar advertising field, Without a doubt, Adthena is the best SEM competitor analysis tool on the market. It allows advertisers to take more control over what works in delivering their marketing and their consumer's outcomes.

A rare, refreshing and genuine care for the client/customer in a MarTech world where we all see all too often - the lack of correlation in objectives of acquiring clients and helping them achieve their marketing goals

Competitive pricing, despite a market leading product that the world's biggest advertising suppliers rely upon

What do you dislike about the product?

The fact that companies are willing to spend so much on advertising... without understanding what it means for them, in an environment where a competitive auction stil llargely dictates results

What problems is the product solving and how is that benefiting you?

We translate SEM outcomes to market conditions, as well as our own individual results - allowing us to make better performance-based decisions. Ultimately, our clients can be smarter than their competition - often where a high % of their marketing budget is placed

What do you like best about the product?

The market trends and market share sections really allow us to monitor any changes in the landscape. The search term detail report is also very beneficial and helps us monitor our performance and our competitors' performance at the search term level.

What do you dislike about the product?

The limited visibility we have in the time of day/day of week performance. Not being able to see estimated clicks for adverts within the UI. Limited options for viewing screenshots of ads seen in the SERP. No granular data on which geos perform best.

What problems is the product solving and how is that benefiting you?

Google Ads provides such limited data on our competitors, and advertisers have lost some visibility into search term performance due to changes made to the search terms reporting. Adthena really helps to fill in those gaps and provide detailed information on what our competitors are doing and how they're performing in comparison to us.

What do you like best about the product?

Adthena has been instrumental in our digital marketing efforts. Their cutting-edge technology, paralleled with their highly skilled sales/AM teams, has helped us get a deep understanding of the competitive landscape in a brutally competitive industry such as ours. Adthena's AI-powered platform sends us detailed reports and has helped save our clients a lot of time and money. We thank Adthena's efforts to help us and look forward to our continued collaboration.

What do you dislike about the product?

Nothing that I can think of. We get great insights from the tool.

What problems is the product solving and how is that benefiting you?

Adthena has helped us get valuable insights on the competitive landscape, which has helped us both in the markets that our clients currently operate in and also insights on new potential markets. Using Adthena's insights, we have helped save our clients both time and money.

Recommendations to others considering the product:

Adthena is a powerful tool to get competitors' insights. We get detailed reports on most aspects of competition, helping us make informed business decisions. I would highly recommend Adthena to any company or individual who are looking to get better insights on their competition.