Sold by: Adthena
Adthena is an AI-powered search intelligence platform providing a "Whole Market View." Its patented technology unmasks competitor strategies, protects brand spend, and maximizes visibility across traditional and AI search.
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Overview
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Paid search is one of the most competitive channels in digital marketing, yet most teams are still flying blind on what competitors are actually doing, and increasingly, how AI is reshaping the search landscape. Adthena changes that. Adthena is an AI-powered search intelligence platform that gives marketing and paid search teams complete visibility into competitor strategy across every keyword, ad copy variant, and market they operate in. Built specifically for Google Ads, Adthena uses proprietary whole-market data and patented machine learning to surface the insights that matter: who is bidding on your branded terms, where competitors are gaining ground, which ad messages are resonating, and where budget is being wasted defending territory you already own, including in AI-powered search environments. Unlike point-in-time tools that sample data, Adthena delivers continuous, comprehensive coverage of the entire paid search landscape, across both traditional and AI search. Teams at some of the worlds leading brands use Adthena to protect brand spend, identify whitespace opportunities, benchmark performance against the full competitive set, and brief agencies with evidence rather than assumption. The platform integrates directly into existing workflows, including Google Ads, with data exports, API access, and reporting built for both in-house teams and agency partners. Available on AWS Marketplace as an annual SaaS subscription, Adthena can be procured against your existing AWS commitment, simplifying vendor consolidation, accelerating procurement, and putting AI search intelligence at the heart of your marketing stack.
Highlights
- AI Search visibility: As AIO and LLMs reshape how buyers discover brands, Adthena tracks your presence across both traditional and AI search, so you stay visible where it matters most.
- Brand Protection: Identify competitors bidding on your branded keywords, stop wasted spend defending territory you already own, and protect your brand equity across every search environment.
- PPC Competitor Intelligence: Know exactly what rivals are bidding, saying, and winning on Google Ads, across every keyword, ad copy variant, and market, so you can act on facts, not guesswork.
Details
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Delivery method
Deployed on AWS
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
AI Search Intelligence | Contact awssales@adthena.com for custom pricing | $60,000.00 |
Dimensions summary
AI Search Intelligence uses a single contract-based pricing dimension billed in Units. There are no fixed tiers or set quantities on Marketplace. Instead, you request a custom quote by contacting the vendor. Your price is scoped to your specific needs rather than an off-the-shelf rate. Four factors shape the quote: the size of the search term and competitor universe monitored, the number of geographies covered, your custom reporting requirements, and your annual paid search spend. As your monitoring scope grows across keywords, competitors, and regions, the price scales to match.
Top-of-mind questions for buyers
A Unit reflects the scope of market intelligence you monitor, not a fixed seat or server count. Your Unit total is set by the search terms and competitor domains tracked, the geographies covered, and your reporting needs. The vendor scopes these into your custom quote.
Your price scales with monitoring scope. Adding countries, states, cities, or more search terms and competitor domains raises the scope your quote covers. Extra custom reporting or export needs can also affect the figure. Any change is arranged with the vendor rather than applied automatically.
Four factors combine: search universe size, number of geographies, reporting needs, and annual paid search spend. Search universe size and geographies typically drive scope most directly, since they set how many terms, competitors, and regions get monitored. Annual spend and custom reporting refine the final quote.
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Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Adthenas technical onboarding involves account configuration, data QA, and customization, aimed at providing platform access by day 7 and full setup by day 15. Workflow: Triggered by Salesforce, the process starts with a customer questionnaire, followed by structured tasks and rigorous Domain QA to ensure data accuracy. Coordination: Customer interactions are managed through Zendesk tickets, while internal communication takes place in dedicated Slack channels, enabling more efficient, coordinated ways of working. Scope: The process adapts to various needs, including new accounts, POCs, feature trials, and domain switches.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Financial Services
A "Must Have" for SEM/SEO Teams
Reviewed on Jan 31, 2023
Review provided by G2
What do you like best about the product?
Being able to monitor competitors across both SEM and SEO.
Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapolates its own data/measurement (good for external validation).
Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapolates its own data/measurement (good for external validation).
What do you dislike about the product?
Not being able to automate "exports" of reporting. Understand there is an API, but this requires a very technical team to help with integration.
It is possible, i.e. export to Google's BigQuery and then export into Datastudio
It is possible, i.e. export to Google's BigQuery and then export into Datastudio
What problems is the product solving and how is that benefiting you?
Visibility across both SEM and SEO in terms of Clickshare, Impression Share etc.
Being able to monitor competitor adcopy and also flag any infringements.
No other tool can do this well and/or as accurately.
Being able to monitor competitor adcopy and also flag any infringements.
No other tool can do this well and/or as accurately.
Michael C.
Great tool for competitor insights.
Reviewed on Dec 24, 2022
Review provided by G2
What do you like best about the product?
Great insights to find who your competitors are on relevant search terms on Google Ads. You can also see what ads your competitor creates as well.
What do you dislike about the product?
Sometimes the UI gets a little glitchy, but other than that everything works great. Customer service reps are super helpful.
What problems is the product solving and how is that benefiting you?
See advanced insights on your competitors such as share of clicks, search term opportunities and discover new trends.
Hospital & Health Care
Anna Dutton and Antoine Puigdellivol awesome customer and strategic service
Reviewed on Nov 19, 2021
Review provided by G2
What do you like best about the product?
the competitive insights and sharing of Average position while this metric is deprecated in most platforms. insightful and actionable bi-weekly & monthly calls
What do you dislike about the product?
NOTHING - I loved everything - Anna Dutton & Antoine Puigdellivol worked to find us the perfect outcome to all insights and reporting
What problems is the product solving and how is that benefiting you?
low impression share - understanding impression share at device levels - understanding competitors position in market and their strategy to go into market
Ayobami S.
Adthena Review
Reviewed on Nov 04, 2021
Review provided by G2
What do you like best about the product?
The ability to see when our competitors implement new ads.
What do you dislike about the product?
I'm not 100% sure how some of the metrics used in the tool are calculated—also, their integrity.
What problems is the product solving and how is that benefiting you?
Understanding competitor strategy and unique selling points. We can gain a better understanding of what our competitors are doing, can modify our approach to combat them.
Recommendations to others considering the product:
Use it whenever you can to gain a better understanding of what you could do better and what your competitors are doing
Consumer Goods
Easy to use comprehensive tool
Reviewed on Nov 04, 2021
Review provided by G2
What do you like best about the product?
The keyword sets you can customise and create yourself.
What do you dislike about the product?
The organic insights aren't as strong as other tools.
What problems is the product solving and how is that benefiting you?
Showcasing performance outside of revenue to clients.