Common Room - Customer Intelligence Platform

What do you like best about the product?

The ability to track website visits and their github data

What do you dislike about the product?

most everything is good, I am worried about the capabilities being taken over by bigger tools

What problems is the product solving and how is that benefiting you?

ease of prospecting, my sales reps have a much more direct and seamless flow

What do you like best about the product?

I’ve never used a tool that pulls together such a vast amount of signals in a way that can truly move the needle. Thanks to their partnerships, it’s been incredibly seamless to get a unified view of a person. Their customer support is also an A+ and has been extremely valuable.

What do you dislike about the product?

You have to sit with bad records in your room and it hits your bottom line. We learned that the hard way a few times. I would love to see it become more of an orchestration platform, especially around ABM and AI plays, but maybe in due time.

What problems is the product solving and how is that benefiting you?

We are able to effectively pinpoint accounts and contacts at the right time in the right moment.

What do you like best about the product?

Open source signals and other signals combined

What do you dislike about the product?

Slow support, took us over 3 months to have our issues fixed

What problems is the product solving and how is that benefiting you?

OSS user identification

What do you like best about the product?

Good tool for building audiences and getting contact level data for SDRs to do warm outreach

What do you dislike about the product?

I would like to see to direct audience mapping to LinkedIn so the process is more automated. Agentic workflows would be cool as well.

What problems is the product solving and how is that benefiting you?

Surfacing high-intent organizations and/or contacts are the 2 swim lanes that Common Room solves

What do you like best about the product?

I think Common Room is very well thought out, with a UI that's very intuitive. It's very easy to learn, and workflows are simple to build. Reports are straightforward, even though they're a bit bare bones. The platform feels very mobile.

What do you dislike about the product?

A lot of the flows you have to build for reps feel somewhat hacky. The way it integrates with HubSpot at times can feel a little bit hacky. A lot of it does feel very early stage. Same thing with reports, like having to reach out if you want certain columns moved or added.

What problems is the product solving and how is that benefiting you?

I got Common Room to track intent signals from prospects on websites and social platforms. It's showing interesting data, especially from net new accounts, but we're still figuring out how to use it effectively.

What do you like best about the product?

I’ve used many similar (though different) tools, and Common Room is the first one that truly addresses all of my needs in a single place. It covers everything from top-of-funnel intel to deep insights into account engagement. The information is rich, and the time I save is hard to quantify—because before investing in this tool, I simply wasn’t getting all the information that Common Room now provides.

What do you dislike about the product?

I’d love to see Common Room become a true replacement for traditional CRM tools.

What problems is the product solving and how is that benefiting you?

Common Room brings all of my most important insights together in one place, which saves me an incredible amount of time. If I don’t yet have an account plan finalized, or if I receive an inbound lead from a new account, I can quickly get up to speed and become an expert on the prospect simply by reviewing their account in Common Room.

What do you like best about the product?

Common Room feels like a natural extension of our philosophy at Notion: to build tools that feel simple and intuitive but are incredibly powerful underneath. It unifies the countless conversations happening around our product—from Slack and GitHub to Discord and Twitter—into a single, coherent timeline. This allows us to see the person behind the data, understanding not just what users are doing, but why they are doing it and what they need to succeed. The ability to identify and rally our most passionate advocates effortlessly has been transformative.

What do you dislike about the product?

As with any platform that aggregates massive amounts of unstructured data, there is an initial phase of tuning and refinement required to ensure the signal-to-noise ratio is high. Achieving that perfect, clean view of our community took some dedicated effort from our team.

What problems is the product solving and how is that benefiting you?

Common Room has solved the fundamental problem of community fragmentation. We no longer have siloed conversations we can't learn from. It has become the system of record for community-led growth, allowing our product, marketing, and sales teams to operate from a shared understanding of our users. This has led to more resonant product decisions, enabled our sales team to identify and engage with high-potential leads from our community, and, most importantly, has helped us scale the human, connected feeling that was core to Notion's early days. It helps us ensure that as we grow, we never lose the voice of the user.

What do you like best about the product?

The ease of being able to interact with prospects quickly and efficiently.

Ability to integrate directly with CRM.

The ability to interface with customer support through Slack and get real-time feedback.

What do you dislike about the product?

There are sometimes some slow response times that are difficult to track. I would like the ability to get feedback from my actions immediately,, rather than things just happening.

What problems is the product solving and how is that benefiting you?

The time it takes to actually be able to go through contacts.

Common room gives a quick glance, when a CRM asks you to parse through every contact before actioning it.

What do you like best about the product?

The most useful aspect of the solution is the ability to stack prospect signals. Such as recent job changes, linked in comments/ likes and funding rounds.

What do you dislike about the product?

The only real gripe I have with the toll is the lack of mobile/ DD data. Although CM is not primary a data enrichment tool, there is a need to enrich with a different provider.

What problems is the product solving and how is that benefiting you?

One problem that common room solves id the ability to automate account research. Before the tool, this would take hours and be very manual. Now this is automated through their AI feature, which you can set parameters of.

What do you like best about the product?

Common Room is very easy to learn and use. You can build custom fields and ai-prompts directly into the product that allow you to research accounts and provide true relevance at scale. There are endless plays you can create, the power of signals from 1st, 3rd, and the product are at your finger-tips. The integrations have been simple to set up, and the integration and product support team have also been very responsive.

What do you dislike about the product?

The email and phone enrichment could be stronger. Also it would be amazing if the custom ai-generated prompts could be sequenced rather than generated as snippets so there was less need for manual intervention in the overall orchestration.

What problems is the product solving and how is that benefiting you?

Opening up the power of combining account research and signals to prioritize and reach prospects/users in a relevant way.